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ARIANNA J. BROOKE
ASCENTIUM Researcher/Writer
— Researching and writing about marketing best practices for book geared towards CEOs; publishing
targeted for 2009.
THE SAK Vice President of Marketing
— Led team of eleven to strategically develop and execute all marketing efforts in support of four brands,
contributing to the company’s overall growth from 31M to 57M during tenure.
— Managed three direct reports who oversaw eight in the creative services, public relations and visual-
merchandising divisions.
— Responsible for launching three brands: ELLIOTT LUCCA, Lina and Luxy, which generated over half the
company’s revenue.
— Drafted and managed the yearly marketing budget for all divisions to support the company’s P&L statement.
— Drove marketing initiatives for all brands including development and placement of national consumer and
trade print advertising campaigns, strategy and design for four websites, co-op advertising with department
stores and production of all company collateral, point-of-purchase and direct mail.
— Grew press coverage by 600% during tenure. Oversaw all public relations efforts including celebrity
outreach, print and online product placement, promotions and special events.
— Secured revenue-generating real estate through allocation of visual merchandising resources to educate store
personnel about the brands, gather and report back competitive intelligence and ensure great product presentation
in 600+ department store locations.
— Increased sales and built brand goodwill by developing cause-marketing programs to benefit philanthropic
organizations.
— Spearheaded design collaborations with artists to produce press-generating collections sold in all major
department stores.
— Conducted weekly meetings with the CEO and senior management to redefine and evolve all brand messages.
THE SAK Director of Marketing
— Developed and oversaw execution of the annual marketing plan and budgets based upon marketing
effectiveness analysis, overall brand strategy and financials.
— Planned and produced six photo shoots yearly to provide creative for ad campaigns, all company
collateral, direct mail and thesak.com.
— Placed all national consumer and trade print advertising.
— Managed creative agency relationship.
— Drove co-op advertising program with all major department stores.
— Implemented press-generating, celebrity product placement program.
— Oversaw art direction for all marketing communications including brand identity system, advertising,
company collateral, point-of-purchase, direct mail and thesak.com.
BCBG Max Azria Associate Director of Marketing
— Worked with V.P. of Marketing to create the annual marketing plan and budgets.
— Partnered with the V.P. of Marketing to strategically place a $6 million global media buy including print and
outdoor advertising. Supervised all advertising for licensed products.
— Produced and managed four ad campaign photo shoots yearly; two for BCBG Max Azria and two for tothemax!.
— Developed structure, content and oversaw art direction for www.bcbg.com.
— Created yearly print production budgets and schedules including all retail and wholesale support collateral for
BCBG Max Azria, Parallel, Herve Leger and tothemax!.
— Planned and managed the execution of all direct mail campaigns and oversaw database maintenance.
— Initiated and oversaw the development of brand identity redesigns including logo, stationery
and packaging programs.
EXPERIENCE 2009
420 E. 10th STREET #2C NEW YORK NEW YORK 10009 T. 415 505 8507 E. [email protected]
01– 04
99– 01
04– 07
ARIANNA J. BROOKE
BCBG Max Azria Marketing Production Manager
— Managed the production of a $3.5 million print and outdoor advertising campaign.
— Produced and distributed all of the company’s campaign collateral including image pieces,
postcards and catalogs.
— Planned and art directed several photo shoots to provide images for direct mail collateral and in-store displays.
— Coordinated a support program for the retail bi-annual sale with direct mail, point-of-purchase collateral
and regional advertising.
— Facilitated the seasonal update of www.bcbg.com.
BCBG Max Azria Assistant to the Director of Marketing
— Assisted the Director of Marketing in managing a $3 million advertising and public relations campaign.
— Participated in ad campaign photo shoots and runway presentations at New York’s 7th on Sixth.
— Aided in the development of www.bcbg.com and 1 888 636 bcbg.
— Organized the production and trafficking of the company’s campaign collateral.
— Wrote and designed a bi-monthly company newsletter distributed to over 500 employees.
— Dressed celebrities for press junkets and worked with wardrobe stylists from TV shows and film.
BCBG Max Azria BCBG Retail Store Manager
— Met and exceeded the store’s monthly sales goals.
— Managed and motivated sales staff of nine.
— Organized in-store special events to increase sales.
— Created store window displays and merchandised the collections.
Employee of the Year, THE SAK
Manager of the Year, THE SAK
Entrepreneur of the Year, THE SAK
Loyola Marymount University
BA in International Business with minor in French, Dean’s list.
American Institute for Foreign Study, Cannes, France
Conversant in Italian and working knowledge of French and Spanish.
The Breast Cancer Research Foundation
Seeds of Peace
Taproot Foundation
EXPERIENCE 97– 99
420 E. 10th STREET #2C NEW YORK NEW YORK 10009 T. 415 505 8507 E. [email protected]
94– 95
RECOGNITION 2006
2004
2003
EDUCATION 90– 94
1992
LANGUAGES
95– 97
PHILANTHROPY
