What you’ll get from this talk

Tools for user testing.

15 common insights that user tests reveal.

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Tips for getting great insights from user tests.

I’m an idiot. He’s an idiot.

Something is wrong with the world

Designer User

He’s the idiot. I’m the idiot.

A be!er, more profitable view

Designer User

“If a user is having a problem,

it’s our problem”

Happy clients

Doubled sales

you When did

last run a user test?

user tests? Why should you run

現地現物

現地現物 Genchi Genbutsu = Go and See

現場

現場 Gemba = The Real Place

Whom to test on?

1. Yourself

2. Anyone you can find

3. Anyone qualified

4. Your visitors

5. Your customers

Card sorting

Unmoderated remote user tests

JoinGoToMeeting.com

Tips

Scripts

•  Steve Krug’s script: http://www.sensible.com/downloads/test-script.doc

•  Ethnio’s script: http://remoteresear.ch/moderator-script/

The best user tests leave you

in tears

Be Louis Theroux

Keep quiet. Ask later.

Things you see during user testing

The user making stupid mistakes

(=You being a stupid designer)

The “house-visitor” effect

Not scrolling

The user… •  Completely misses the point •  Hits a sticking point •  Is unsure what you do •  Doesn’t trust you •  Isn’t interested •  Is confused •  Doesn’t believe your product’s claims •  Isn’t convinced you’re better than the alternatives •  Is worried about the risk •  Wants to think about it. Is “still researching.”

Ten more obstacles we oen see during user-tests