•  Does  not  dedicate  resources  (budget  and  staff)  for  social  media  ini6a6ves  •  Monitors  relevant  ac6vity  by  leveraging  exis6ng  and  free  services    •  Explores  possible  routes  for  adop6ng  the  concept  

•  Engages  in  tes6ng  Social  Media  pla?orms  •  Does  not  assign  dedicated  resources  but  establishes  social  media  guidelines    •  Uses  the  social  medium  in  its  exis6ng  marke6ng  and  public  rela6ons  ac6vi6es  

•  Assigns  dedicated  staff  and  allocates  a  budget  for  handling  social  media  ini6a6ves  

•  Engages  ac6vely  with  the  social  customer  and  leverages  social  media  metrics    •  Expands  its  social  media  presence  and  taps  into  new  opportuni6es  

•  Leverages  the  capabili6es  of  social  media  for  all  of  its  core  func6onal  departments    

•  Includes:  Sales,  marke6ng,  and  services  departments  and  ac6vi6es    •  Benefits  from  more  sophis6cated  brand  monitoring  tools  

•  Benefits  from  the  support  of  senior  management  for  developing  a  social  business    

•  Drives  a  Social  CRM  implementa6on    •  Integrates  all  customer-­‐centric  func6ons  into  one  cohesive  system  

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•  One room holding the whole digital team

•  Alerting system with notifications, multiple large screens displaying Social Media feeds, alerts, and a measurable Service Level Agreement

•  High speed Internet dedicated to the digital team

•  Integration with Smart Phones •  Health assessment of digital assets

Image Source: http://socialtimes.com/hootsuite-and-the-rise-of-the-social-media-command-center_b107193

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