Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY

Are you placeable?

2 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY

Bad data is having a profoundly

negative impact on location-based

advertising and on the consumer

experience

3 Copyright © 2013 LocationInsight, a UCG Company – CONFIDENTIAL AND PROPRIETARY

● 43% of business listings online are wrong*

● 14% are of business listings are missing*

● There is $10B in lost sales due to inaccurate or missing location information online*

*Sources: Yext, Dec 2012; Google Oct 2012; LSA, June 2011; Yext, Sterling-Shotland, Dec 2012

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● Advertiser location data is “dirty”

● Dirty data prevents millions of dollars worth of digital marketing initiatives from being successful

● Garbage data put into the system results in garbage coming out of the system

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Placeable data improves advertising

results and the local brand experience

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● ACCESSIBLE

— Internal data from across the organization

— External content

— Comprehensiveness

● ACCURATE

— Consolidation and normalization

— Current and relevant

— Consistency

— Authoritative

● USABLE

— Exportable

— Transferrable

— Useful

Placeable data

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● Data aggregators and directory listing managers share successful results with placeable data

● Media technology vendors realize their full potential with placeable data

Placeable data

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Are youplaceable?

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● The most comprehensive information

● The most current location information

● Accurate, accessible and usable data

PLACEABLE ADVERTISERS

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● Better data optimization across directories

● Better SEO performance of their local pages

● Fewer mapping errors and a better user experience

PLACEABLE ADVERTISERS

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ARE YOU PLACEABE?