Are you paying attention

ASSIGNMENT 2

A. Purushotam

Mauritius

Table of contents

Winners Supermarket Location 1

Macumba Deco Location 2

Power Music Shop Location 3

Shoe Connection Location 4

Pharma Link Location 5

Habit Beachwear Location 6

WINNERS

SUPERMARKET

Store Appearance Personnel

Color scheme: white, blue, orange Polite

Clean place Dressed in uniform

Large welcoming front doors Courtesy script: e.g. “good morning”

Medium size sign lettering Ratio of salesperson to customers:

1:10

Environment Products

Nice background music Arranged by type and color

Crowded store at peak hours Free samples for some items

Security persons at strategic places Products are easy to find

Average spending time at store: 30

minutes

Impulse items found near cash

registers

Customers Other observations

Customers are generally accompanied

by relatives & friendsRegular promotions are held

Products touching are discouraged No late night shopping

99% customers purchase items

INSIGHTS AND NEW OPPORTUNITIES

In its food

selling space,

there are

standing

tables.

However, I

believe that

there should be

low table and

chairs for better

eating

experiences.


I believe, it is important

to sell jam, milk, butter

near the bread selling

space as these items

complement with each

other in the daily

household usage.


As seen in the picture below, the big door is quite dull in

appearance. As it is situated near the vegetable section, it would be

wiser to paint the door green with illustrations of greenries and

vegetables in order to match with the location setting. This will

make the area more visually appealing.

MACUMBA DECO


Large display windows Salesperson initiate contact after

several minutes

Small lettering of business name No uniform

Door remains open Salespeople do not match with

store images


Color scheme: green, orange Painting of Buddha everywhere

Peaceful environment Wooden items everywhere

No background music Lamps

Crowded with merchandise


Customers average age: 40 Too much lights due to many

lamps

Yes, touching products is allowed Wooden items smell not good

Customers walk in different path


There are too

much items

stacked one on

another in the

store. It is also too

bulky with

wooden stuffs.

The items should

be well organized

with alternate

colorful variations.


There are too many

lamps switched on in

the store which

distracts the customers

attention. Most of the

lamps should be

switched off. Only the

most appealing lamps

near corners should be

lit.

POWER MUSIC SHOP


Sign lettering is big No contact from salesperson.

Feels unwelcomed with closed

door

No uniform worn

Salesperson do not match with store image


Color scheme: Green, yellow CDs everywhere

Floor have tiles Prices are easily found on CDs

Silent environment

Store have distinctive smell


Customers are generally alone Blank CDs for decoration on the

ceiling and door

Gender distribution equal Low security/people can easily

steal

Average age of customers: 20 No fidelity card options


The CDs, DVDs and

Blurays of music and

films are scattered with

no real arrangement.

These should be

arranged by type of

movies, type of music

among others, so that

customers can easily

locate what they came

searching for.


Fidelity cards should be

offered to attract and

maintain customers.

There should be more

salesperson to help

whenever a customer

enters the shop.

There should be listening

booth in case customers

want to listen to the

music before purchase.

SHOE CONNECTION


Sign lettering small Immediate attention from

salesperson

Doors are left closed Employee approx. age: 20

Store does not draw us in No uniform


Color scheme: white, orange,

green

Shoes and bags are everywhere

No background music Some prices are not placed on the

items and have to be asked

Well lit store


Customers are generally

accompanied

Dull color of store

Yes touching of items are allowed Lack of mannequin

Average customer age: 25


The space on the window

are not well used,

displaying less than 5

items.

This shop window

decoration should be

amended to

accommodate more

fashionable mannequin

wearing the products

which are sold at the

store.


The door should be left open in order to have a welcoming feeling. Also, the shop display window can be made more creative and colorful with big posters of models/celebrities.

The color can be made more appealing through fluorescent warm colors which will attract the attention of potential customers.

PHARMA LINK


Attractive in appearance Salesperson wear uniforms

Sign lettering is big and visible Both male and female as

employees

Big door is always open and

welcoming

Polite


Color scheme: white, orange, red,

black

Beauty cream products are first

noticed

Well lit store Prices not easy to find-have to

inquire

Appealing music of flowing water Products arranged by type


Customers are generally

accompanied

No free sample of beauty products

Touching of products are not

allowed


Free samples of beauty

products should be made

available to customers so

that they can try the

products before buying

them.


The salesperson should be well

trained in advising customers

which products best suits them

as there are various products of

various brands. Showing

reliability indicates goodwill.

Customers will therefore trust

them and will more likely

become loyal.

HABIT BEACHWEAR


Yes, store draws us in. Salesperson initiate immediate

contact

Big open doors are welcoming No uniform

Sign lettering is big and visible Yes, salesperson treat different

customers differently


Color scheme: yellow, orange,

green, blue, white

Tshirts, jeans and beachwear are

products which are first noticed

Well lit store Products arranged by color and type

High uncovered rough looking

ceiling

Prices are easy to find

Cool background music


Most customers are accompanied Man clothing are more displayed than

woman clothing

Customers appear to be browsing

Yes products trying are accepted


The pipes on the ceiling

are visible and while this

contributes to the image

projected by the store on

purpose, I believe that the

pipes are too obvious and

they should be made more

decorative and colorful to

match the store color

scheme.


Woman clothing should be

equally displayed as most of

the visitors browsing the

store are woman. Having

more ladies-wear displayed,

will help the store make

more sales.

CONCLUSION

In this presentation, we have analysed six different

locations by store appearance, store environment,

the personnel, the products, the customers and

some further inspection. Insights and new

opportunities were developed based on the

observations made.

Paying attention is a great way to help identify

weaknesses and convert those weaknesses into

strenghts and opportunity.

THANK YOU

FOR

YOUR

ATTENTION !

This assignment is intended for personal use only.

Business

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