Overview

Our market

What's needed

What we can deliver

'16m' ~ Implementation

Quick Summary

Principles of Relationship

Pilot (soft launch)

Next Activity

Our Markets

Early-stage businesses looking to scale rapid growth

Mature businesses needing to change gear

Local Authorities seeking greater self-sufficiency

Public organisations wanting to improve effectiveness and financials

What's Needed

Different strategies – that leverage the asset profile

Shift in management perspective & mindset

Practical tools & techniques – that up-skill

➔ Growth related resources – interim or licensed basis

➔ Producing results

Our Commercial Model

Business Re-engineering – re-invention

Provisioning services – insourcing resources, systems and skills

Licensing – equipping in-house and local resources

Funding and value realisation strategies

ServicesProvisioning

David B Robson& Partners

Business Re-engineering

SmartablySales & Marketing

Services

Archemys Capital PartnersInvestment Strategy

& Value Improvement

Resource & Systems Partnerships

GreenRope

TicketSolve

SmartBridge

Sage

MirusGoResponse

PackSmart

16m ~ enterprise club

Wholly owned trading co. of South Staffs CouncilPartnered with and supported by ArchemysValue-added services ~ leveraging 'Property LLP'

Commercialise Council (soft) AssetsGenerate Significant New Revenue for CouncilSupport Local BusinessesImprove Performance of Local Economy – by c. £16mExemplar Role – proactive image,

Pricing Example – TBC

Sales & Marketing + CRM Services

Set-up £50

Monthly service charge £99 - £149 (subject to d.base size)

£1.49 – 10% transaction (customer/prospect touch, update, sale etc.

Pilot (soft launch)

12th FebruaryFocus on researched needs

Sales & MarketingBusiness Development

16m enterprise clubFounder members – 10/20One-time offer

Client

Client BoardingSet-up & Implementation

SS CouncilContact Centre

Business SupportSales & MarketingSystemsVirtual Operators

Smartably [SS Council]Internsvia college programme

Boardrooms Sales & Bus. DevelopmentGrowth & Acceleration

Archemys

Application / System FulfilmentArchemys

16m Pricing StrategiesSubscription Based Business Model

Low set-up threshold (freemium)No long term commitment – plug & play£oo's / month service charges% of activity / performance

Near break even for pilot members?

Sales & Marketing + CRM Services

Cust. Relationship Mgmt. – CRMCRM Mobile AppMarketing AutomationEmail MarketingSocial Channel MarketingSocial CollaborationSMS MarketingSurveysLead CaptureLead ScoringAdvanced Marketing Tools

E.commerceCalendar BookingWebsite & AnalyticsPredictive AnalyticsTracking & StatsProject ManagementEvent ManagementTicketing

Sales & Marketing + CRM Services

'Front Office' 'Back Office'

Soft Launch – offer package (TBA)

Sales & Marketing Boardroom

Smartably Sales & Marketing – Online Package - from Leads to Orders

Upgrade:

Growth & Acceleration Boardroom

Smartably Sales & Marketing – Bureau

£119/month

£179/month

Partnering Principles ~ “sharing in success”

Low Investment Threshold

Role & Compensation as Service Providers

+Council ~ via majority % of distributable profits [80%]

Archemys IP Royalty ~ via minority % of distributable profits [20%]

Next Activity

Document key principles of partnering agreementmodel for other projects

Visit 19/20th ? – DBR : Michael Ehlert Jas Bhogal : Balvinder Heran : Imre/Niki/Penny

Finalise 'Founder' members offer package – soft launch

Marketing messages for soft launch