Apprupt Overview

appruptPremium Performance Mobile AdvertisingFebruary 2011

Bekannt aus:

1© 2011 apprupt GmbH • www.apprupt.com • [email protected]

We let apps find the user


App Store Point-of-Interest

News

Lifestyle

Finance

Apprupt User


Sport

€Planning Placement €Measurement

Games Android

iPhone

iPad

apprupt aggregates Apps

via iPhone: n-tv App

via iPad: RTL Now

via Android: m.ftd.de

via iPhone: mobil.handel

sblatt.com

via iPhone: stern.de App

Publishers recommend apps


Publisher Site Off-Portal / Off-App

Click Tracking

Install Tracking

Users discover apps


...that are relevant, interesting

6

Contvertising

apprupt creates additional inventory

Apprupt complements, rather than competes with, standard display formats.

More effective monetisation of mobile traffic

© 2011 apprupt GmbH • www.apprupt.com • [email protected]

Contextually targeted placements below editorial content

Auslieferung der „passenden“ App

RequestRelevanz Targeting

Device Targeting

Frequency Capping

OS-Targeting

Uhrzeiten-Targeting

Network Speed

P-O-I / thematischer Kontext des Umfeldes / Artikels

Geo-Targeting

Regionale Aussteuerung mobiler App Kampagnen


... and targeted

Performance Campaigns

CPC / CPA billing.

Transparent click / download reporting allowing for optimal campaign analysis.

Premium Content Broad network of premium mobile content.

A wide variety of targeted content channels.

Innovative Formats

Integrated alongside editorial content.

Innovative platform and ad formats.


Summary

Get in touch!

Sales & Key Account Management

Tel +49 (0)40 [email protected]

apprupt GmbH Große Reichenstraße 27 20457 Hamburg Germany

apprupt UKAxe & Bottle Court70 Newcomen StreetSE1 1YT LondonUnited Kingdom

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Apprupt Overview