Meeting with InvestorsOctober 2014

Jean Hammond and Ben Littauer

You got “The Meeting”• How should you spend the time? • What is the goal of the meeting?• If you are not ready to have “the meeting” ask

to have an advice session

Materials you need to have ready

• Business Summary -2-5 pages with financial summary

• 12-20 slide pitch deck with a backup side for every question

• 5-8 page market (size and structure) summary

• Integrated financial model

• 30 second elevator pitch

• 1-2 minute tell me more / meeting request pitch

The Meeting – individual angel• Why did you found the company? 2-4 min• What have you learned in the last 6 mo.

– Customers … what they say .. As much as possible!!– Advisors … interesting things they say or neat intros

• The story … get through the full story even if they keep interrupting you ….– Move fast - the reason they work alone might be personality based– Include funding status … (light)

• When you get done … – Ask what else they would like to know?– Let him or her tell you .. Where he or she is in the decision process– Be sure to write down action items

• If second meeting … determine interest

The Meeting –angel group screener1. The story! … get through the full story even if they keep

interrupting you ….– Include funding status … (light)

2. Include at a medium level– What in the teams background makes you uniquely able to do this– What have you learned in the last 6 mo.

• Customers … what they say• A chart of customer pipeline

3. When you get done … – Try to get the names of member in your field– Ask what else they would like to know?– Let him or her tell you .. How likely are you to get to the meeting– Remember this is to be asked to come in for a 10 min pitch– Valuation is deal breaker (most valuation $2.5M-3.5M) unless patent

The Meeting – VC• Why did you found the company? 2-10 min. including background and who you

know• What have you learned in the last 6 mo.

– Customers … what they say– Pipe line best– Advisors … interesting things they say or neat intros, brand name matters

• The story … get through the full story .. Plan on 18 min.– Move fast - the reason they are there is ….– Focus on unit economics & $$ needed; don’t include random funding status

details• When you get done …

– Ask what else they would like to know?– DO NOT TALK ABOUT OTHER POTENTIAL INVESTORS UNTIL 2nd or 3rd meeting– Be sure to write down action items