is doing it.
Shouldn’t you?
Dan Weir, Frost Valley YMCA
Joanna Warren Smith, Camp Consulting Services
Apple hires Burberry CEO
as new retail chief
Angela Ahrendts, who has led
the luxury fashion brand for the
past seven years, will join Apple's
executive team in the spring.
She'll oversee both the retail and
the online stores.
WHY?
Because she has
a proven track record
of moving sales
from
‘TRANSACTIONAL’to
‘RELATIONSHIP BUILDING’
You’re in the
relationship
building
business!
The difference between
summer camps
that consistently fill
and those that are marginal is
relationships.
Intentional nurturing
of
emotional connections
Promoting your summer
camp is easy when everyone
wants to be there
Strategically Moving from
Marketing to Engagement
Jen Feltz, Executive Director-Camping Services
YMCA of Metropolitan Milwaukee-Camps Matawa and Minikani
What’s the
difference?
Marketing:
Brochure in the
mail
Engagement:
Brochure from
an ambassador
Marketing: Sending a postcard to non-returners
Engagement: Calling every family that has not yet registered (with a purpose)
Marketing:
Sending a postcard
Engagement:
Calling every family
that has not yet
registered (with a
purpose)
Marketing:
Open House
Engagement:
Pancake Breakfast
& Family Day
Marketing:
Encouraging EE
schools to return to
camp
Engagement:
Partnering with
schools year round
Marketing:
Sending a brochure to afterschool sites
Engagement:
Running a 12 week program in afterschool sites
Marketing:
Scholarships Available!
Engagement:
Meeting with families that
need a scholarship
The
switch
got
results
Matawa – 7.5%
Minikani - 15%
Jen Feltz,
ED-Camping Services
[email protected]
Let’s Build
Those
Relationships!
Emphasize the Common
Philosophical Commitment
Help A Parent
See That What You Provide
is What Their Child Needs
Partner with Parents
Camp is a critical decision
Relationship longevity
phone, email, chat lines,
social media
In-person opportunities
Ask the right questions and LISTEN
Identify Solutions
to parental concerns
Express Knowledge & Confidence
Respond AppropriatelyGuide the Conversation
Follow Up in a timely manner
Nurture connections
Build
Enrollments
through
Relationships
Through Ambassadorswith financial or philosophical incentives
Cultivate New Areas
Maximize Web Connectionsvisuals, copy, and access
After Registration
Acknowledge Parent Registration
Prep Parents for Camp
Build Camper Anticipation
Increase
Retention
Intentional Stalking
Kath Davies,
Director, YMCA Camp Hazen
[email protected]
Show ProgressionTransition Conversations
RAVE
Show Progression
Excite Kids
CRAVE
Expand
Fund Raising
Personalize the Effort
Capture Hearts and Interest
Establish Necessity for Giving
Hands-on Experiences
Snapshot of the Experience
Leverage
Collaborations
Community Opportunities
What
Relationship Building
do you plan to do?
Session
Guarantee
Dan Weir
[email protected]
http://danlovescamp.com
twitter: @danlovescamp
Joanna Warren Smith
[email protected]://camp-consulting.com