Advanced Program in Digital Marketing – Batch 09 (Weekend

Batch)

Contents

• Broad Contours

• Who Should Attend

• Unique Features of Program

• Program Modules

• Detailed Program Contents

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Broad Contours Program Faculty

• Primary Tutor - Ratan KK

Duration

• 3 Weekends (spread in 4 weekends)

Program Fees

• Rs. 35,000/- + 10.3% Service Tax = Rs. 38,605/-

Class Dates

• Feb 3,4,5,17,18,19,24,25,26 (6:30pm to 9:30pm)

Schedule

• Friday, Saturday & Sunday (6:30pm to 9:30pm)

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Who should Attend?

• Designed for professionals in marketing and advertising domain – Any marketing professional, who is currently using Digital

Marketing to meet their objectives

– Any web marketer, who wants to enhance her professional prospects in the Digital Marketing Domain

– Any entrepreneur or affiliate marketer, who wants to use online media, to improve their business performance

– Any individual / Beginner, who wants to capitalize on the career opportunities available in Digital Marketing Domain.

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Unique Features Unique Program

• Only Digital Marketing Program in India that has been exclusively designed for working professionals.

Pedagogy

• Designed with a mix of experience sharing, real life case discussions, assignments and industry/research based projects besides the lectures in class

Strategic Leaders

• More than 340+ professionals have already been trained in this program

Peer Learning

• Opportunity to Network and Learn from other professionals in the corporate world

Certification

• Joint Graded Certificate of Successful Completion from IAMAI & NIIT Imperia

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Module Coverage

• Market Research & Web strategy

• Search Engine Marketing – Pay Per Click (PPC) Advertising & Search Engine Optimization (SEO)

• Social Media Marketing

• Banner / Display Advertising

• eMail Marketing & Mobile Marketing

• Web Analytics

• Integrated eMarketing Strategy

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MODULE WISE CONTENTS

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Module Wise Contents

• Market Research & Web strategy – Key terms and concepts – Conducting Market Research – Laying foundation for a web strategy – What goes into a website design and development?

• Search Engine Marketing – Pay Per Click (PPC) Advertising & Search Engine Optimization (SEO) – Importance of Search to a Marketer – Key terms and Concepts – Researching Key Phrases – SEO Best Practices – PPC Best Practices

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• Social Media Marketing – How it works?

– Marketing Insights to use Social Media

– Rules of Engagement

– Benefits of Social Media

• Banner / Display Advertising – Intentions behind Display Advertising

– Types of Display Advertising

– Common Payment Methods

– Advantages & Disadvantages

Module Wise Contents

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• eMail Marketing & Mobile Marketing – Key Terms & Concepts – Initiating & Consolidating Customer Engagement – Over View of Best Practices

• Web Analytics – Testing, Analyzing and Optimizing each eMarketing Tactic – Key Terms & Concepts (Goals, Events and key Performance

Indicators) – Tracking and collection of data – Testing Strategies

• Integrated eMarketing Strategy – Integration of various tactics being deployed. – Developing an Integrated marketing plan

Module Wise Contents

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About Program Faculty

• RATAN KK

– Ratan KK is one of the primary tutors for this program.

– An IIM Ahmedabad alumnus, he currently heads GutsGo eMarketing, a Digital Marketing Consulting and Training firm. In his past role, he was Head - Delivery at Pinstorm, one of India’s leading Digital Agencies.

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About IAMAI

• Founded in January 2004 by leading portals in India, the Internet and Mobile Association of India (IAMAI) is the only specialized industry body in India representing the interests of the online and mobile value-added services industry.

• The association’s activities include promoting the inherent strengths of the digital economy, evaluating and recommending standards and practices to the industry, conducting research, creating platforms for its members, communicating on behalf of the industry and creating a favorable business environment for the industry.

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How to register?

• Registration forms & Fee • Application forms can be obtained from

www.niitimperia.com or at local NIIT IMPERIA Centres • Candidates could also apply online at

www.niitimperia.com • Application form along with the registration Fee be

submitted at NIIT Imperia centre. The registration fee is Rs. 35, 000/- + 10.3% Service tax .

• Important Dates – Registration for the Batch will close : November 18, 2011 – Classes Commence on after: November 26, 2011

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Conference Call /Information Session

• Why should I attend the conference call? – To evaluate the program rigorously and in

depth before taking a final decision

• Who will host the call? – Program Faculty – Mr. Ratan KK and NIIT

Imperia Product Management Team would address the queries regarding the program

• How can I register for the conference call? – Register Online. (You will see the next

available conference date in the same link)

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APDM Participants Profile of Previous Batch

IT/ ITES 26%

Internet /Web 26%

Manufacturing 7%

Advertising & Media

15%

BFSI 7%

Others 14%

Education 5%

22-27 34%

28-32 29%

33-36 22%

36+ 15%

Experience Sharing

After completing this program, I have better and improved understanding of Digital Marketing tactics which I was already using before. I would recommend this program to everyone who wants to improve their perspective in Digital Marketing.

Amit Kumar Mishra (Manager - Business Strategy, Dastar Consulting)

I wanted to learn about a new thing - Digital Marketing and now I feel after completing this program, I have acquired good knowledge about this new field of Marketing. I would definitely recommend this program for all beginners in Digital Marketing.

Anish Sinha (Senior Agency Manager, ICICI Prudential Life)

This program covers all tactics comprehensively and the major highlight of this program was the program faculty - Ratan KK.

Parul Bhateja (Assistant Manager - Marketing, Reve Systems)

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Experience Sharing

The experience was great and the program completely serves the purpose. Now I have an better understanding of all eMarketing tactics.

Krishanu Bhattacharjee (Program Manager, HP)

The program was an eye opener for me to know about Digital Marketig as a beginner. Also, the synchronous learning technology was new to me altogether and I loved it as everyone interacted and learned with each other like in a real classroom

Aakaash Nair (Creative Director, Flabagasta Films)

I liked the Program Design as it is very interactive and the assignments give hands on experience of all eMarketing tactics. This program is completely in sync with the changing environment in marketing.

Pankaj Bhola (Head - Corporate Marketing, Intercontinental Eros)

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SYNCHRONOUS LEARNING - NIIT IMPERIA

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18 Classrooms in 17 cities Direct one-to-one interaction is ensured through individual ICT

systems for each student: High-performance PCs Webcam Audio system and microphone at each workstation,

connected directly to faculty at institutes Classroom interactions & ambience are facilitated by clusters of

student-stations and camera & projection systems that span the full classroom.

6 Synchronous Learning Centers created within corporate premises

Learning Management System (LMS): • supplementary e-learning • program-specific notices • online submission of assignments • reminder services • online testing • student records

STUDIO VIEW

NIIT IMPERIA - TECHNOLOGY EDGE

CLASSROOM VIEW

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SNAPSHOT OF STUDENT PC - TYPICAL STUDENT VIEW

STUDENT VIDEO

FACULTY

SLIDE SHOW / WHITE BOARD

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REPLICATION OF LIVE CLASSROOM

SYNCHRONOUS LEARNING

Full features of face-to-face teaching

Raised-hand-seeking-teacher's-attention

Tabulation of responses

Quizzes randomly created by the teacher

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For any Queries Or Doubts,

Call Us at 1800-266-0304

Or

Write to imperia@niit.com

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