Embed Size (px)
Citation preview
Channel IQ 350 W Ontario St, 6th & 7th Floors
Chicago, IL 60654 312.846.1199
www.channeliq.com
Channel IQ | Know What You Don’t Know Series: Anonymous Incorporated
David Howell | VP Brand Strategy | Channel IQ Dustin Busmann | Sr. Manager Investigations | Channel IQ
David Howell Channel IQ
Introductions Today’s Guest Speakers
Dustin Busmann Channel IQ
Anonymous(Incorporated(Organized Unauthorized Selling, and what happens when the suspect is unthinkable?
5
The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
SUN TZU
Anonymous Incorporated What is the Problem? Simply Put
6
DIVERSION
Anonymous Incorporated Three Core components of protecting your Channel– A MUST HAVE!
7
Reporting Enforcement Investigations
Unless we actively have a strategy to enforcement our reporting and research we will never solve the “Problem”
We have to Know What We Don’t Know- Basically we need to dive deeper into the unknown - Investigations
We have to first identify where and what the details of the problem that is afflicting our property
8
Survey
Strict Adherence. “SEO and traffic driving techniques be damned; we need to hide this aspect of our business.”
Anonymous Incorporated New Techniques that anonymous sellers are using to obfuscate.
Kill that LLC. “Search manipulation at its finest; register a business, then register marketplace stores, then when the coast is clear, go back and kill the business.”
Anonymous Incorporated New Techniques that anonymous sellers are using to obfuscate.
Unsubscribe. “A domain used to be a good idea, but lately its been a flashlight to my unauthorized selling. Better to let it drop.”
Anonymous Incorporated New Techniques that anonymous sellers are using to obfuscate.
Paypal, can you spare a dime. “Especially where eBay was concerned, using the same name on Paypal was almost an admission of guilt.”
Anonymous Incorporated New Techniques that anonymous sellers are using to obfuscate.
“That’s not me. I live on the West coast.”
Anonymous Incorporated New Techniques that anonymous sellers are using to obfuscate.
Anonymous Seller Protection Program.
“So what. That is my name, address, and I may own the only business name; but
that’s not me.”
Anonymous Incorporated New Techniques that anonymous sellers are using to obfuscate.
“That’s not me.” At this address: Big Camera Deals, BigCameraDeals.com, Wholesale Genius Inc., AllPCGenius.com, CamcorderGenius.com, CellularGenius.com, CloseoutGenius.com, NaviGenius.com, PlasmaGenius.com, ProjectorGenius.com, ReceiverGenius.com, SLRGenius.com, WholesaleGenius.com, aka Closeout Island, CamcorderIsland.com, CloseoutIsland.com, NaviIsland.com, ReceiverIsland.com, SLRIsland.com
Anonymous Incorporated New Techniques that anonymous sellers are using to obfuscate.
3rd shift seems to be making a comeback .
Anonymous Incorporated The threat you never anticipated.
Assistant Jr. Bean Counter.
“He sure works a lot of late
nights…”
Anonymous Incorporated The threat you never anticipated.
Employee purchases.
“Wow Dan, another printer for your great aunt to your
cousin’s wife.”
Anonymous Incorporated The threat you never anticipated.
Faking green to make some
green.
“We’ve strategically removed all identifying packaging and removed polluting material
around the serial number…. its for the environment.”
Anonymous Incorporated The threat you never anticipated.
The 180 degree investigation methodology change
Who do you trust?
180 degree methodology change Audit everyone. Keep a running file. Check periodically.
180 degree methodology change Audit everyone. Keep a running file. Check periodically.
22
Question
What changes have the marketplaces instituted to placate brand holders?
23
Six changes you should make now
1. Spell out your compliance policy
24
Six changes you should make now
2. Set the limits of your IP rights usage
25
Six changes you should make now
Plan your strategy around “fair use”
26
Six changes you should make now
An unauthorized seller is one form away from authorized.
27
Six changes you should make now
Trend the good, the bad and the ugly.
28
Six changes you should make now
Sr. bean counter’s revenge.
29
Techniques to get ahead of the next threat
• Track your sales and graph changes
• Use bookkeeping to identify subtle changes YTD or life of account
• Coordinated purchasing
• Be skeptical of denials
• Audit known and past sellers
• Update your compliance policy
20
Q&A Webinar Recap
31
2015 Upcoming Webinars Join us all year for our educational webinar series
• May 6th 2015 “Managing a Successful MAP Policy” Gene Zelek & David Howell
• April 30th 2015 “Live from the IACC – San Diego” Special Guest Speaker TBA
• May 27th 2015 “Channel IQ Annual Compass” David Howell & Kevin Potrzeba
ciqcompass.com
Channel IQ 350 West Ontario Street, 6th & 7th Floors Chicago, IL 60654 www.channeliq.com
For More Information Please Contact:
Thank You
David Howell: [email protected] Dustin Busmann: [email protected]
