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2009/2010 CYCLING SCOTLAND2009 / 2010
ANNUAL REPORT & ACCOUNTS
Chair’s IntroductionChief Executive’s Report
Project Case StudiesCycling Statistics and Trends
Cycling Scotland Business PlanCycling Action Plan for Scotland
Financial Accounts 2009/10
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CYCLING SCOTLAND2009 / 2010
ANNUAL REPORT & ACCOUNTS
From time to time it seems we all hit a bump in the road at some point or other. Mine came about a third of the way through Pedal for Scotland this year, when I buckled my front wheel and had to gracefully retire from the ride.
Cycling Scotland Annual Report 2010: Chair’s Introduction
The UK seems to have hit something of a bump recently too, and the threat of spending cuts hangs heavy over us all. However we shouldn’t lose sight of long term problems when trying to put our collective house in order in the short term. Even in the countries that have enjoyed huge success in encouraging large numbers of people to cycle, the progress was made over several decades and the results were achieved gradually. The problems we seek to address by getting more people to choose cycling over the car for short trips, such as climate change and the problems caused by physical inactivity, require sustained long term effort to make a lasting impact.
Scotland is starting to make real headway in terms of promoting cycling, and over the last ten years
has developed an excellent support network of organisations, campaign groups and specialist local authority staff which are now working collectively to achieve real change, as the upward trend in range of positive indicators contained in a later chapter of this report bears out.
The Scottish Parliament recognised the importance of cycling in a recent inquiry held by the Transport, Infrastructure and Climate Change Committee. The cross party group concluded that promoting active travel modes has huge potential to benefit the health of the people of Scotland as well as contributing to meeting Scotland’s ambitious climate change targets.
Indeed, it makes excellent economic sense to focus
in on sustainable modes of transport in times of fiscal difficulty. Schemes that promote active travel often have a much higher return on investment than large scale road or rail infrastructure projects, and cost considerably less to implement. During the economic hardship of the 1970s there was a focus by local government on installing pedestrian precincts in town and city centres across the UK, which left an indelible legacy on the way people choose to travel to retail centres and move around public spaces.
The publication of the Cycling Action Plan for Scotland earlier this year clearly demonstrates the Scottish Government’s commitment to encouraging more people to choose cycling for short journeys. This annual report sets out how Cycling Scotland will carry out the actions assigned to it in the plan to help the Scottish Government achieve its aims. You will also find our accounts statement for the last financial year.There is less money to go around, and every organisation should be looking to do more with less and make every penny count. But the message I hope you will take away from reading this report is that Cycling Scotland is an organisation that is delivering real social
and environmental change for Scotland in an extremely cost effective way. We have a track record of doing a lot by using just a little.
An effective sustainable transport network in Scotland is within reach, and although there will be bumps in the road along the way, Cycling Scotland is committed to going the distance to get the results. Unlike my ill-fated experience at Pedal for Scotland, this is not an organisation that is about to gracefully retire from the ride.
Bill Wright Chairman Cycling Scotland
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Meet the boardChairman – Bill WrightBill Wright is the chair of Cycling Scotland. Bill is a financial planner, a non-councillor member of TACTRAN and was a board member of Sustrans before joining the board of Cycling Scotland. Bill became Chairman in 2007.
Director - Brain Curtis MBE
Brian Curtis has been active in cycle promotion for many years through the CTC, the Scottish Cycling Development Project and Cycling Scotland. Brian was formerly chair of Cycling Scotland and was awarded an MBE for his work in cycle promotion.
Director – Jackie DavidsonJackie Davidson is the Chief Executive of Scottish Cycling, board member of Commonwealth Games Scotland and a former President of Triathlonscotland.
Director – Stuart KnowlesStuart Knowles is the Senior Manager for Traffic and Transportation Services at Fife Council.
Director – John LauderJohn Lauder is the Director of Sustrans Scotland, the charity that’s enabling people to travel by foot, bike or public transport for more of the journeys we make every day.
Director – Alan MalcolmAlan Malcolm was Senior Depute Director of Land Services for Glasgow City Council until retirement and is an appointed member of SPT.
Director – Sandy ScotlandSandy Scotland has been involved in cycling promotion for many years as a member of Spokes and an appointed member of the SEStran board.
Observer – Karen Furey, Transport ScotlandKaren Furey is Cycling Policy Manager with the Sustainable Transport Team at Transport Scotland.
Our member organisations are:The Bike Station Challenge for Change City of Edinburgh Council The Common Wheel CTC ScotlandCTC UK East Dunbartonshire Cycle Cooperative Fife Council First Scotrail Forestry Commission ScotlandGareth George HITRANS Living Streets Scotland Alan Malcolm National Access ForumNESTRANS NHS Health Scotland Paths for All Road Safety Scotland Scottish CyclingScottish Natural Heritage SESTrans Spokes SportScotland SPTSustrans TRANSform Scotland Transport Scotland VisitScotland
The board is appointed by our member organisations.
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Chief Executive’s ReportBike Week is held every year in June as a way to entice people to try out cycling by participating in one of the hundreds of entry level events on offer, with the idea being that it leaves behind a legacy of cycling activity throughout the summer. In Bike Week this year, the Scottish Government set out plans intended to have a far longer legacy, as the Cycling Action Plan for Scotland (CAPS) was published with the vision of getting 10% of journeys in Scotland made by bike by 2020 as its core aim.
CAPS was launched by Transport, Infrastructure and Climate Change Minister Stewart Stevenson MSP at the opening of a new cycle path in Fife, and made the Government’s impetus for growing the number of cyclists very clear, saying: “Scotland has the toughest climate change legislation anywhere in the world and as our climate change delivery plan made clear we need to decarbonise almost all road transport by 2050. This means persuading more motorists to get out of their cars and getting more people to cycle.”
The Scottish Government’s Transport Directorate recently merged with Transport
Scotland, and Transport Scotland is now the agency leading the development of CAPS.Cycling Scotland has an important role to play in many of the actions set out in CAPS, and our business plan is now focused around helping to deliver on the ambitious vision set out by Transport Scotland. It has been revised for the period 2011 – 2016 to encapsulate all of Cycling Scotland’s CAPS actions and was circulated amongst all of our member organisations for consultation. Across 5 different programme areas, we are working to make Scotland a place where cycling is the natural choice for making short journeys.
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Training & Education
CAPS places a significant level of importance on equipping the generations of the future to cycle confidently and safely. The very first action CAPS sets out is to set up a standards and delivery group for cycle training to ensure as many Scottish children as possible get access to on-road cycle training. Cycling Scotland has been working for many years to build additional delivery capacity in Scotland by providing instructor training so that people across the country have the right skills to teach children to cycle competently.
We have also ensured that Scotland has a three-level cycle training programme in line with the UK national standard. This was done by developing an additional two levels of training resources to support the Scottish Cycle Training Scheme (SCTS) module administered by Road Safety Scotland.
These are:• Ready Steady Bike, the playground-based
level 1 programme aimed at equipping Primary 5 age children with basic cycle control skills, which forms a comprehensive introduction to the SCTS.
• SCTS is a level 2 programme which is delivered in an on-road setting and teaches Primary 6 age children to negotiate traffic and basic junctions.
• Go By Cycle, the third level, teaches journey planning and more advanced junctions to Primary 7 aged children.
Around 50% of children in Scotland receive cycle training, and around half of those receive training in an on-road setting. The Standards and Delivery Group is committed to ensuring that significantly higher numbers of children receive on-road cycle training.
New Cycling Scotland Business Plan
Following the publication of CAPS, Cycling Scotland chaired the first meeting of the Cycle Training Standards and Delivery Group. The group consists of representatives from CTC, Cycling Scotland, Learning and Teaching Scotland, Road Safety Grampian, Road Safety Scotland, sportscotland, Sustrans, Transport Scotland, Volunteer Development Scotland and West of Scotland Road Safety Forum. The group has announced additional funding to support the delivery of cycle training, and will meet regularly to drive the project forward. From 2011 Cycling Scotland will co-ordinate the distribution of resources for all 3 levels of training to Road Safety Officers, Active School Coordinators and any other delivery partners.
Another key development in our Education and Training programme that has been prioritised in CAPS is working with key stakeholders and the tertiary education sector to offer accredited modules on integrating cycling best practice within their professional roles. Cycling Scotland will do this by continuing to develop and expand our range of Making Cycling Mainstream Courses, which offer continuing professional development for those working in the cycling and active travel sector and for post graduate students of transport planning and engineering degree courses. This will ensure that there is a skilled workforce that can plan, design and deliver infrastructure and education which will provide the necessary facilities to support more people cycling.
Active Living
Our Active Living programmes will also contribute to a number of key outcomes in CAPS. The plan sets out the need to provide increased support for community cycling projects that will promote cycling in an inclusive, accessible way, particularly to novice cyclists, and encourage the development and maintenance of online cycle journey planning by local communities.
Cycling Scotland’s Cycle Friendly Communities Fund provides this support, by offering grants of up to £5000 for community groups to set up local cycling projects. Groups can also apply for funding and resources to map their local area’s cycle facilities as part of the open source online cycle journey planner cyclestreets.net
Cycling Scotland is now responsible for the three levels of children’s cycle training.
Cycle training for children has been identified as a high priority by CAPS.
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CAPS also places emphasis on the importance of promoting cycling to young people not only as an activity for leisure or travel, but also as a fun activity and a sport, through the promotion of cycling activities, led cycle rides and cycling as a PE activity choice. In order to increase the number of school cycling activities and the development of cycling as an option for extra curriculum activity, Cycling Scotland has developed a number of programmes in the schools setting.
Cycling Scotland chairs the Cycling and Schools group, which meets quarterly to coordinate all cycling activity in the schools setting across the member organisations, which includes Bike Club, CTC Scotland, Road Safety Scotland, Scottish Cycling, sportscotland, Sustrans and Transport Scotland.
Our Cycle Friendly School Award is specifically geared towards creating schools with an established cycling culture. It is awarded to schools that provide cycle training, good infrastructure and promote cycling activities to pupils. We have developed a suite of lesson plans to accompany the award which integrate cycling across a wide spectrum of areas within the Curriculum for Excellence. We also run a social marketing
campaign to encourage more children to cycle to school which has been successfully delivered in 13 local authority areas. The campaign has been proven to have a significant positive impact upon parents’ attitudes to letting their children cycle to school and has enthused children about wanting to make the journey to school on their bikes. Cycling Scotland has also started to deliver cycle training courses for PE teachers and we are delivering CPD for teachers in conjunction with Learning and Teaching Scotland for Go Mountain Bike and Cycle Ride Leader training.
CAPS also recognises the multiple benefits of encouraging people to cycle to work. Cycle commuting reduces congestion and carbon emissions whilst also giving people their recommended levels of physical activity for the day over the length of an average journey. The Cycling Action Plan seeks to encourage private sector employers to become Cycle Friendly Employers by offering loan support for workplace cycling facilities. Cycling Scotland has administered the Cycle Friendly Employer Scheme since its inception in 2003 and currently 65 workplaces have been given the award, with over 36,000 people now working in a cycle friendly workplace. Cycling Scotland is also working in partnership with the Energy Saving Trust to offer interest free loans to help employers improve workplace cycling facilities so they can achieve the Cycle Friendly Employer Award.
Shetland on Wheels is a community project funded by the Cycle Friendly Communities Fund, which aims to promote active travel and provide opportunities for children and young people to develop their cycling skills.
The Cycle Friendly School Award rewards schools that create a cycle culture that encourages children to make active journeys to class.
CAPS aims to get more people cycling to work by providing additional support for the Cycle Friendly Employer scheme
Employer Handbook
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Information and Guidance
The Cycling Action Plan for Scotland also places significant importance on promoting the use of planning policy, access legislation and design guidance to a wide range of professionals. Cycling Scotland is addressing this by working in partnership with a range of stakeholders on the SATIN project - a technical advisory group for those designing and implementing infrastructure for outdoor access and active travel networks.
The group is called SATIN, the Scottish Access Technical Information Network, and will act as a single mechanism to exchange good practice and to store, disseminate and share information amongst those delivering outdoor access and active travel infrastructure in Scotland. A web-based resource is being created as the key mechanism for this dissemination of information.
In order to measure the success of the wide range of initiatives within CAPS, Transport Scotland has also identified the need to develop guidance for gathering data on the numbers of people cycling at a local level. Cycling Scotland will take this forward and provide guidance, advice and support for cycle monitoring at a local and national level. This will be addressed through the Cycling Action Plan for Scotland Delivery Forum, which Cycling Scotland will chair.
Leisure Tourism and Access
CAPS also highlights the importance of providing cycling events which encourage people back into the saddle. Both Team Green Britain Bike Week and freshnlo Pedal for Scotland are featured in CAPS as case studies of successful ways of engaging people and getting them back into the habit of cycling.
Cycling Scotland has been responsible for promoting Bike Week in Scotland since 2003. The annual week-long celebration of cycling
The SATIN web resource will promote the use of best practice in planning policy, access legislation and design guidance.
Events such as freshnlo Pedal for Scotland can play a vital role in encouraging people to get back on their bikes, including young people as seen here enjoying the Family Ride at this year’s event.
has continued to grow in Scotland throughout Cycling Scotland’s involvement with it, with the number of events increasing from 150 in 2005 to 273 in 2010, and the number of people participating in the events has increased from 12,000 in 2005 to 72,000 in 2010.
Cycling Scotland has also grown freshnlo Pedal for Scotland into the biggest bike ride and one of the biggest mass participation events in Scotland. Over 9000 people took part in 2010 across three rides tailored to suit every level of cycling ability. The event has won 7 industry awards in the last 2 years and looks set to attract even more cyclists in years to come.
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BikeEventsScotland.com provides a year-round calendar of events for all types of cycling, including mountain biking, and rides for beginners, families, road cyclists or competitive sports cyclists.
Events can play a strong role in encouraging people to cycle, and Cycling Scotland works to promote all cycling events that take place in Scotland by listing them in the online events database BikeEventsScotland.com, which was developed in partnership with CTC Scotland, Forestry Commission Scotland, Scottish Cycling, Sustrans and Visit Scotland.
Communication
In order to achieve the CAPS vision of getting 10% of journeys made by bike by 2020, it is important for cycling to be viewed in a positive way by the public. Cycling Scotland’s communications activities directly support this by generating positive media coverage that positions cycling as an aspirational and mainstream mode of transport. Cycling Scotland has generated just under £3,000,000 worth of media coverage in 2010 to date, and provides a comprehensive website for cyclists and a regular newsletter to keep people informed of key developments.
CyclingScotland.org provides a comprehensive online resource for cycling news, events and advice for cyclists.
Ian AitkenChief Executive, Cycling Scotland
Through this wide variety of programmes and projects Cycling Scotland will support Transport Scotland in its efforts to get Scots out of their cars and enjoying a greener and healthier way of travelling on two wheels. Cycling Scotland is proud to be one of the key delivery organisations for the Cycling Action Plan for Scotland and as this report shows, the projects required to fulfil our CAPS actions are already established and achieving results.
This annual report also contains case studies of our most successful projects from the last 12 months and gives details of our board members and project staff. There is also a section highlighting key cycling statistics and trends, a copy of our newly revised business plan and our statement of accounts for the last financial year. I hope the annual report provides a useful insight into our organisation, and demonstrates that we are delivering a high quality service to Scotland that makes a positive impact on people’s lives.
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Meet the team
Ian Aitken – Chief ExecutiveIan has been with Cycling Scotland since 2004, starting out as Company Secretary before becoming Marketing Manager in 2005. In 2009 he became Chief Executive of the organisation and is responsible for ensuring Cycling Scotland delivers on the key performance indicators set out in its business plan.
Linda Peters – Company Secretary and Senior Finance OfficerLinda is responsible for managing Cycling Scotland’s finances, and is also the organisation’s Company Secretary.
Alasdair Marshall – Policy OfficerAlasdair plays a key role in formulating the organisation’s business plan, organises the annual conference, responds to a wide variety of consultations on cycling and active travel and works in partnership with representatives from Sustrans, SPT, Living Streets and Paths for All to stage the annual Walking, Cycling and Connecting Communities Conference.
Jim Riach- Senior Education and Training OfficerJim runs all of Cycling Scotland’s Education and Training programmes, including all cycle training courses and development programmes and the Making Cycling Mainstream workshops.
Christopher Johnson – Education and Training OfficerChris manages the Cycle Friendly Employer, Cycle Friendly School and Cycle Friendly Communities programmes.
Graham Park - Cycle Training Officer Graham supports the coordination of Cycle Training nationwide, by working with key networks and delivery partners to ensure as many Scottish school children as possible receive multi-stage on-road cycle training delivered in line with the national standard.
Paul Wright - Assistant Cycle Training Officer Paul assists the Cycle Training Officer in the coordination of Cycle Training nationwide, by working with key networks and delivery partners to ensure as many Scottish schoolchildren as possible receive multi-stage on-road cycle training delivered in line with the national standard.
Andrew Pankhurst – Senior Communications Officer Andrew manages communications projects for Cycling Scotland, including the Give Me Cycle Space Campaign, freshnlo Pedal for Scotland and Team Green Britain Bike Week.
Janika Fuchs – Communications AssistantJanika works on communications projects for Cycling Scotland, including the Give Me Cycle Space Campaign, freshnlo Pedal for Scotland and Team Green Britain Bike Week.
Catherine Christie – Office AdministratorCatherine manages the Cycling Scotland office and assists with all of our projects and initiatives.
Gordon Walker – Finance & Admin AssistantGordon looks after Cycling Scotland’s finances and assists with a wide range of projects.
Transport Planning and Engineering
Peter Leslie - TP&E Senior EngineerPeter manages TP&E (Transport Planning and Engineering), the social enterprise engineering consultancy solely owned by Cycling Scotland, whose profits go back to promoting cycling. TP&E design cycle routes and infrastructure projects for a wide range of Scottish local authorities and private sector organisations.
Campbell McCall – Assistant EngineerCampbell works alongside Peter Leslie to deliver sustainable transport engineering solutions with TP&E.
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3. Project Case StudiesRiderz/Give Me Cycle Space Campaign
As part of our Active Living programme, Cycling Scotland is working to ensure more people are making their regular, everyday journeys in a more active way. The school run is one of the major areas we focus on, as encouraging active journeys in this setting gives children daily exercise and helps to teach them to be independent.
For the second year, Cycling Scotland has run a social marketing campaign aimed at encouraging more children to cycle to school. Our research showed that the key barrier to children cycling to school was that parents did not feel that it was safe, and so we devised a communications campaign to address this. By creating Cycle Friendly Zones around schools using a mix of advertising, we were able to engage with drivers and ask them to be aware of children cycling to school and to give them plenty of space on the road. We aimed to make the campaign very visible to parents, so that they would see that steps were being taken to make the journey safer for children. We also co-ordinate cycle training at the same time, to give parents greater confidence in the children’s cycling ability, and organise travel
planning sessions so that parents can help their children plan the safest route to school.
We also used visits from the Riderz stunt team to get children excited about the prospect of getting on their bikes. The Riderz is an urban cycle stunt team that visits schools in each of the local authority areas that the campaign runs in, and performs a spectacular stunt show to show children that cycling is an exciting, cool and fun thing to be involved in. The team also run afternoon sessions with the children covering cycle skills, bike maintenance and travel planning.
Cycling Scotland coordinated the campaign in seven areas across Scotland during 2010 - in East Dunbartonshire, East Renfrewshire, Edinburgh, Glasgow, Moray, North Lanarkshire and Orkney. The six week campaign included outdoor advertising, chalk stencilling on roads, lamp post banners, ad-bikes, advertising on local radio and leafleting to parents. The marketing activity was timed specifically to coincide with the delivery of cycle training in schools, and linked to other interventions such as the Cycle Friendly School Award.
The Riderz show off their impressive stunts during their 2010 tour as part of the Give Me Cycle Space campaign.
The Riderz provoking a typically awestruck reaction from pupils at Duddingston Primary School in Edinburgh
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Post campaign research has shown the campaign has a significant effect on parental attitudes to children cycling to school:
The success of The Riderz team was also recognised at the Scottish Event Awards, as the team’s tour was voted Best Educational Event at the 2010 awards in September. The Riderz are also nominated for Best Educational Event at the UK Event Awards.
This is acycle
friendlyzone.
Give me cycle space.
CS-02222-School-Lampost-AW-GK-v2 1 14/4/10 11:36:42
Give me cycle space.
We have created a cycle friendly zone.
CS-02222-School-48Sht-AW-GK-v2 1 9/3/10 17:29:27
33% of people recalled the campaign unprompted71% of people recalled the outdoor advertising when prompted94% of people said the campaign made them slow down when driving in Cycle Friendly Zones97% of people said the campaign made them more aware of children cycling to school94.5% of people said the campaign made them give kids more space79% of people said the campaign made them feel more confident about letting their children cycle to school
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Team Green Britain Bike Week
During June the UK’s annual festival of cycling, Team Green Britain Bike Week, took place. Cycling Scotland worked in partnership with Bike Week HQ and Team Green Britain and headed up the PR campaign as well as other activities in Scotland. The results marked the most successful Bike Week yet.
273 Bike Week events took place between the 19th to the 27th of June, up from 263 in 2009. Events varied from beginner and family rides to long distance rides, competitions, bike to work days and bike breakfasts such as the Spokes Bike Breakfast at Edinburgh City Council. Participation numbers were up significantly to 73,000 from last years 39,000, an 85% increase.
As part of the partnership with Bike Week HQ and Team Green Britain, Cycling Scotland co-organised the workshops in Glasgow and Perth to help new event organisers plan their events. The workshops were well received by over 60 attendees.
Team Green Britain ran a large outdoor and print campaign focused on raising general awareness of Bike Week and Cycling Scotland supported this with a more specific call to action for Scots to visit the website to check out events in their area. The promotion included a radio campaign, social networking and an extensive PR campaign. Cycling Scotland also produced a comprehensive 12 page Bike Week Supplement with the Scotland on Sunday, informing readers of events in their area as well as bike tips and features.
Cycling Scotland teamed up with the Clan to create a ‘Cyclezone’ at the Royal Highland Show for Team Green Britain Bike Week
The Clan stunt team in action.
Cycling Scotland also teamed up with The Clan cycle stunt team to create a cycle zone as part of the 4 day Royal Highland Show, with thousands of visitors flocking to see the stunt shows and have a go on a cycle skills course over the final four days of Team Green Britain Bike Week.
Edinburgh-based cycling organisation The Bike Station also got involved in the UK PR campaign this year, by building bikes designed by celebrity cyclists. Working from designs from a wide range of famous faces, several social enterprises from across the UK used celebrities’ sketches of their dream bikes and made them a reality, with the finished cycles being auctioned for charity. Amid entries from Lord Alan Sugar and Red or Dead fashion guru Wayne Hemmingway, the Bike Station built bikes designed by TV presenter Dawn Porter and designer Orla Keily, which netted over £900 of the £4852 raised overall.
TV Presenter Dawn Porter’s dream bike, built by the Bike Station
Fashion designer Orla Kiely’s dream bike, built by the Bike Station
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freshnlo Pedal for Scotland
Cycling Scotland’s annual mass participation bike ride continued to grow and develop this year, with the addition of two new rides to broaden the reach and appeal of Scotland’s biggest and most successful bike ride.
freshnlo Pedal for Scotland offered participants the choice of a 3 mile off-road Family Ride and a 100 mile Sportive Ride in addition to the long-established 51 mile Challenge Ride. Designed to appeal to families with young children, the Family Ride offered a completely traffic-free route around Glasgow Green with a host of entertainment and activities, including an appearance by the Singing Kettle, the 7 Stanes stunt display team and skills activities provided by the Bike Station. The Sportive Ride was introduced to appeal to more serious road cyclists and to offer a bigger challenge to previous entrants. The route took riders from Glasgow to Edinburgh on a completely new route through the Southern Uplands, offering some steep climbs and long stretches of rural backroads across open countryside and moorland, to put the cyclists’ stamina to the test.
The event was a huge success, attracting an extra 2000 riders than in 2009 – an increase of 29%. Over 300 people took part in the Family Ride, over 700 in the Sportive and over 8000 in the Challenge Ride. For the first time ever, a roll of honour featuring all participants was published in the Scottish Sun, who were media partners with the event this year.
Our post event survey showed feedback from participants was extremely positive, and showed that the event is not all about going out on your bike for one day – 55% of riders said they had undertaken over 10 bike rides in preparation for the event, which shows that the event’s impact takes effect well in advance of the day itself.
Mark Beaumont, Miss Scotland Nicola Mimnagh, Graeme Obree, Aggie MacKenzie and Kaye Adams at the start line of freshnlo Pedal for Scotland 2010.
Best Sports Event, Best Outdoor Event and Event Management Grand Prix
Gold Award for Event Excellence and Gold Award for Best SME Marketing
The ride also continued to make an impact in the wider events and marketing sphere, receiving 5 industry awards in 2010. In May, the event received the Gold Award for Event Excellence and the Gold Award for Best SME Marketing at the Marketing Society Star Awards. At the Scottish Event Awards in September this year, the event won the awards for Best Sports Event, Best Outdoor Event and the overall award of the ceremony, the Event Management Grand Prix. The event received Best Sports Event and the Event Management Grand Prix at the 2009 Scottish Event Awards as well, and so retained those titles for a second year running.
The event also continues to raise significant sums of money for charity. The final 2009 total for our official charity partner Maggie’s was £230,000 and with fundraising expected to surpass £250,000 this year the event looks set to exceed a fundraising total of £1 million since it started in 1999. The event has supported a number of charities in the last 12 years, including Alzheimer Scotland, Barnardos, Children 1st and Leukaemia Research.
Private Investment in Cycling
There is a growing trend in Scotland of large scale cycling events being part funded by private sector corporations. Cycling Scotland receives funding from freshnlo, Alpine Bikes, and Scotmid to support the development of freshnlo Pedal for Scotland, ensuring that the ride continues to grow and develop year on year.
Bike Week, which has run since 1923, now has the considerable support of Team Green Britain, which is a sustainability initiative devised by EDF Energy. Team Green Britain invested significantly in the development of Bike Week in 2010, funding event organiser’s workshops and a suite of event organiser guides to help grow the number of events staged. Funding was also provided for a large scale communications campaign to spread the word about the variety of events of offer.
The UK-wide series of Skyride events are funded by Sky, and provide traffic-free mass participation rides in cities across Britain to attract newcomers to cycling. The Glasgow event attracted thousands of riders this year, and the Skyride Local led rides also proved very popular.
This encouraging trend allows much-needed cycle promotion events to be staged and to develop further.
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CAPS Delivery Forum
The widespread consultation of cycling stakeholders that was undertaken as part of Cycling Scotland’s Best Value Review identified a call for a national cycling forum to be re-established. A forum for national bodies and local authorities to discuss the development of cycling was in operation until around 2002, and many stakeholders called for a similar meeting to be re-introduced.
From December 2010, a new national group will meet twice a year, bringing together representatives from all organisations that have actions assigned to them in CAPS. The Cycling Action Plan Delivery Forum will provide a national meeting to drive forward the delivery of CAPS, and bolster efforts to promote cycling across Scotland. The group will also seek to coordinate monitoring and evaluation for cycling levels nationwide.
The meetings will be chaired by Cycling Scotland and will be attended by representatives from Transport Scotland, Sustrans, COSLA, Local Authorities and National Parks. A National Cycling Interests Group will also be formed to ensure all national organisations that were involved in the development of CAPS and were part of the consultation process have the opportunity to remain engaged in cycling development.
Cycle Friendly Employer
Many more workplaces have been commended this year by Cycling Scotland for showing their commitment to getting more staff on their bikes. 20 additional workplaces have achieved the Cycle Friendly Employer Award since the start of the financial year.
Dundee University was among the many new additions to the roll call of employers making cycling an easy and practical option for staff, having implemented an impressive amount of cycle parking for staff and students and offering cycle training for those who needed a confidence boost to get them back in the saddle.
Transport consultants Halcrow have continued to demonstrate their commitment to encouraging staff to use active travel, by following the lead of their Glasgow Office which received the award last year, and achieving Cycle Friendly Employer status for their Inverness and Edinburgh offices as well.
Scottish Gas in Edinburgh has become the biggest private sector workplace to achieve the Cycle Friendly Employer Award to date. The organisation has demonstrated a clear commitment to encouraging more staff to cycle to work to the 750 employees at the site, which hosts the organisation’s headquarters and a customer contact centre. The staff now benefit from improved secure cycle storage facilities, ample shower and changing provisions, as well as a host of incentives and promotional activity to support their commute to work.
Scottish Gas was one of 8 workplaces that attained the Cycle Friendly Employer Award through their involvement with the ‘A Better Way to Work’ initiative run by the Bike Station. The project team have engaged with hundreds of businesses in Edinburgh to get more people cycling to work, and Cycling Scotland has worked in partnership with the team to get as many organisations as possible to be Cycle Friendly Employers.This will ensure the right infrastructure is in place in workplaces to support the excellent promotional work the Bike Station team have carried out.
A new interest free loan scheme is now available to help businesses achieve CFE status. Private employers can apply for a loan to pay for infrastructure such as secure cycle storage, lockers, showers or cycle paths via the new scheme administered by Cycling Scotland and the Energy Saving Trust.
Transport consultancy Halcrow gained two Cycle Friendly Employer Awards this year for their Edinburgh and Inverness offices, having gained the award for the Glasgow office last year.
Scottish Gas implemented a wide range of measures to encourage cycling amongst staff, including maintenance sessions with the Bike Station.
The 20 Cycle Friendly Employer Awards achieved this year take the total number to an impressive 65 workplaces across 39 individual employers, with over 36,000 people in Scotland now working in a cycle friendly workplace. The full list of Cycle Friendly Employers to date is:
Aberdeenshire Council Angus CouncilCardonald CollegeCity of Edinburgh CouncilClackmannanshire CouncilDumfries and Galloway CollegeEast Dunbartonshire CouncilChangeworks Forest ResearchGlenmore Lodge National Mountain CentreHalcrow Group LtdIntegrated Environmental SolutionsJewel & Esk CollegeLiving Streets ScotlandLoch Lomond & The Trossachs National ParkMalcolm Fraser ArchitectsNational Library of Scotland NHS Ayrshire and Arran NHS Greater Glasgow & ClydeOchil View Housing AssociationPaths for AllPricewaterhouse Coopers LLPRoyal Botanic Garden EdinburghSACScottish GasScottish GovernmentScottish Qualifications AuthoritySEStranSouth Ayrshire Council Stirling CouncilStrathclyde Passenger Transport (SPT)Student Awards Agency for Scotland (SAAS)Sustrans ScotlandThe Bike StationThe Highland CouncilUniversity of DundeeUniversity of EdinburghUniversity of GlasgowUniversity of Stirling
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CYCLE FRIENDLYSCHOOL AWARD
CYCLE FRIENDLYSCHOOL AWARD
Cycle Friendly Schools
Primary schools across Scotland are continuing to support children cycling to school, with an additional 18 schools receiving the Cycle Friendly School Award this year.
Both St Ninians Primary in Stirling and Swinton Primary in Glasgow received the award as a result of parent-power, with mums and dads leading the charge to get the schools through the award.Other schools were inspired by being part of Cycling
Scotland’s Give Me Cycle Space campaign, with both Cross Arthurlie in Barrhead and Papdale in Orkney receiving the award after participating in the marketing activity earlier this year.
The most impressive development this year comes from East Lothian, where 6 schools in the council area have received the award, including Dunbar Primary where over 30% of children cycle to school. East Lothian also laid claim to the first ever infants only Cycle Friendly School, as Haddington Infants received the award earlier this year.
Cycling Scotland Chairman Bill Wright presents Linnvale Primary in West Lothian with their Cycle Friendly School Award
Aberdeenshire Hill of Banchory Primary SchoolAberdeen City Airy Hall Primary SchoolNewtonhill Primary School Strathdon Primary School Alford Primary School Angus Seaview Primary School Maisondieu Primary School Argyll and Bute Achaleven Primary School Barcaldine Primary SchoolsCity of Edinburgh Towerbank Primary School Pentland Primary School Oxgangs Primary School Davidson’s Mains Primary SchoolDumfries & Galloway Lochside Primary School Locharbriggs Primary School Cargenbridge Primary School Nethermill Primary School Dalbeattie Primary School East Dunbartonshire St Matthew’s Primary SchoolBaldernock Primary School Westercleddens Primary School Woodhill Primary School Balmuildy Primary School Meadowburn Primary School East Lothian Dunbar Primary School Longniddry Primary School Haddington Infant School WindyGoul Primary School Sanderson’s Wynd Primary SchoolEast Linton Primary School East Renfrewshire Eaglesham Primary School Cross Arthurlie Primary School
FifeKirkton of Largo Primary SchoolCairneyhill Primary School Culross Primary School Glasgow Swinton Primary School Inverclyde Inverkip Primary School Gourock Primary School Lady Alice Primary School Midlothian Rosewell Primary School Lasswade Primary School Cornbank Primary School Strathesk Primary School Paradykes Primary School St Mary’s Primary School North Lanarkshire Carnbroe Primary School Orkney Papdale Primary School Perth & Kinross Alyth Primary School Arngask Primary School Tulloch Primary School Renfrewshire St Charles Primary School Tinto Primary School South Lanarkshire Blacklaw Primary School Halfmerke Primary School St Blane’s Primary SchoolSt Mary’s Primary School Stirling St Ninians Primary SchoolWest Dumbartonshire Linnvale Primary School Dalreoch Primary School Knoxland Primary School Bonhill Primary School
61 schools across the country now hold the Cycle Friendly School award, with over 15,000 pupils now covered by the scheme.
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4.0 Cycling Statistics and TrendsOngoing engagement with stakeholders continues to highlight the need for quality data on cycling and a process to keep practitioners updated with recent research findings. Cycling Scotland is committed to developing an accurate and robust set of indicators and will be working with the Cycling Action Plan Delivery Forum to achieve this. In addition we will produce a series of position papers outlining the role cycling can play in contributing to improving public health, tackling climate change and contributing to a strong Scottish economy. We will also support the development of the cycling knowledge base through Making Cycling Mainstream, our programme of Continuing Professional Development.
Travel to school
The Hands Up Travel Survey, from Sustrans, has provided useful and much needed data about our children’s patterns of travel to school. As well as national level data, we now also have a means of looking at differences in trends in travel within and between local authorities.
This year’s Hands Up Survey showed that at a national level the overall amount of children cycling to school in 2009 was 2.3% compared to 2.8% in 2008.
Hands Up Survey Results: Primary Schools
51.6%
3.4%1.0%
7.4%
26.1%
8.7%
1.6% 0.2%
49.5%
3.0%0.8%
8.4%
27.9%
8.5%
1.7% 0.2%0%
10%
20%
30%
40%
50%
60%
WalkCyc
le
Scoote
r/Ska
te
Park & S
tride
Driven Bus Tax
iOthe
r
20082009
Sustrans, 2009
Sustrans, 2009
Secondary Schools
Hands Up Travel Survey Results: Secondary Schools
42.8%
1.6%0.2%
3.6%
12.7%
37.2%
1.0% 0.9%
42.8%
1.2% 0.2%
3.5%
14.3%
35.9%
1.2% 0.9%0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
WalkCyc
le
Scoote
r/Ska
te
Park & S
tride
Driven Bus Tax
iOthe
r
20082009
The figures for the last two years show a modest decrease in travel to school by active modes and corresponding increase in the use of the car to make the journey to school.
Travel to work
Figures from the Scottish Household Survey show a modest rise in the recorded modal share for cycling journeys to work over the last decade.
Travel to work: Bicycle mode share
1.6%
1.4%
1.9%
1.6%1.7%
2.4%
1.7%
2.3%
2.0%
1.7%
1.8%
1.0%
1.2%
1.4%
1.6%
1.8%
2.0%
2.2%
2.4%
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Scottish Household Survey, Scottish Government 201032
Cycling Scotland 2009/2010 Annual Report &
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33
Utility & Leisure Cycling
Over the last 10 years recorded rates of general utility and leisure cycling from the Scottish Household Survey have also risen slightly.
Utility & Leisure Cycling Rates
2.9%3.3% 3.2%
2.8%2.6%
3.1%2.9%
3.1%3.3% 3.2%
4.7%
4.8%4.6%
4.5%
4.2%
3.9%
4.1%
3.4%
3.6%
4.0%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
5.0%
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Cycling as a means of transportCycling for pleasure or to keep fit
Scottish Household Survey, Scottish Government 2010
Scottish Household Survey, Scottish Government 2010
Sportscotland 2008
Reported Road Casualty Statistics, Scottish Government 2010
The most recent participation figures from Sportscotland also show cycling is in the top three most popular sports and physical activities for both children and adults in Scotland.
Most popular sports and physical recreations(at least once a month)
2005-07: all (peak months)
Adults (16+) % Children (8-15) %Swimming 16 Football 52Football 10 Swimming 37Cycling 10 Cycling 36Golf 9 Dance 16Keep fit/Aerobics 6 Running/Jogging 11
Recent data from Sustrans shows a steady year-on-year increase in the number of people cycling on the National Cycle Network in Scotland. The number of trips made on the National Cycle Network increased from 31.3 million trips in 2008 to 37.3 million trips in 2009, a 19.2% increase from 2008, and a 31.8% increase from 2007 (Walking and Cycling Outcomes for Sustrans in Scotland, 2010).
Cycle Ownership
The rate of bike ownership has also grown since 1999.
Households with one or more adult cycles
35.4%
36.8%36.9%
35.3%35.0%
35.0%
34.4%
31.8%
34.2%
34.9%
30%
31%
32%
33%
34%
35%
36%
37%
38%
1999 2000 2002 2003 2004 2005 2006 2007 2008 2009
Cycle Safety
The Scottish Government has identified road casualty reduction targets for 2010. These are a 40% reduction in the numbers of cyclists killed or seriously injured and a 50% reduction in child cyclists killed or seriously injured.
Reported Killed and Seriously Injured Cycling Casualties, 1994-2009
249
156
141132
128
139
152
163
151
171176
189
100
120
140
160
180
200
220
240
260
1994-98ave
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
34
Cycling Scotland 2009/2010 Annual Report &
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35
The reduction in cyclists killed or seriously injured represents a reduction of 37% on the 1994 – 98 average. Even greater reductions have been achieved for the reductions in child cyclists killed or seriously injured with 2009 rates 73% lower than the 1994-98 average levels.
Reported Killed and Seriously Injured Child Cycling Casualties, 1994-2009
100
27
20
29
40
30
40
4846
56
6569
0
20
40
60
80
100
1994-98ave
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Reported Road Casualty Statistics, Scottish Government 2010
5.0 Cycling Scotland Business Plan 2010 – 2016Who we are and what we do
Cycling Scotland is a company limited by guarantee and registered charity, with a membership of stakeholders with an interest in cycle promotion. We are funded by Transport Scotland to bring cycling out from the fringes of everyday life and into the mainstream. We aim to establish cycling as an acceptable, attractive and practical lifestyle option.
Cycling Scotland was established in 2003 to take a national lead on the development of cycling as an everyday mainstream activity.
Since our inception, we have worked together with our partners and stakeholders to increase the number of people cycling and improve the environments they can do so in. We have worked to achieve this by having a strong strategic focus on our vision for Scotland to be a nation of cyclists.
Why Cycling Matters
Cycling can be a safe, convenient and practical way to get around our towns and cities and it can be an attractive, fun and healthy way for us to spend our leisure time. Cycling also has an important role to play in tackling some of the very real and serious problems facing Scottish society today, such as obesity, climate change, congestion, pollution, social exclusion and physical inactivity.
Why Cycling Scotland
There are a wide range of organisations involved in cycling in Scotland. Cycling Scotland is uniquely placed amongst them to provide a national lead on cycling policy and practice. Through our embedded understanding, experience and skills we provide a knowledge hub for the sector and provide vision and
direction for the promotion of cycling in Scotland.
We have a strong track record of partnership working; effectively and efficiently connecting the wide range of interests across the sector to produce outcomes greater than the sum of their parts.We have a growing reputation for the quality, effectiveness and usability of our programmes, projects and publications.
Constitution, Structure and Staff
Cycling Scotland is constituted under the companies act and is a registered Scottish charity.Cycling Scotland is governed by a board of directors with a wide range of professional and cycling experience. The operations of the organisation are managed by the Chief Executive. The team at Cycling Scotland is comprised of a core staff of 13 officers with extensive cycling, training, promotions, administrative and engineering experience.
Cycling Scotland is a membership organisation. At present there are 30 members; shown in Table 1. The membership appoints Directors to the Board for a fixed term at the Annual General Meeting.
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Transport Planning and Engineering
Transport Planning & Engineering is a sustainable transport consultancy that is a social enterprise, wholly owned by Cycling Scotland. It provides practical design construction management and strategic development and planning services to a broad range of clients. For further information, please visit www.tpande.org
Cycling Scotland Member OrganisationsThe Bike Station Challenge for
ChangeCity of Edinburgh Council
The Common Wheel
CTC Scotland
CTC UK East Dunbartonshire Cycle Cooperative
Fife Council First Scotrail Forestry Commission Scotland
Gareth George HITRANS Living Streets Scotland
Alan Malcolm National Access Forum
NESTRANS NHS Health Scotland
Paths for All Road Safety Scotland
Scottish Cycling
Scottish Natural Heritage
SESTrans Spokes Sportscotland SPT
Sustrans TRANSform Scotland
Transport Scotland VisitScotland Bill Wright
Cycling Scotland Board MembersBill Wright (chair) IndependentBrian Curtis Founder Member / CTC ScotlandJackie Davidson Scottish CyclingStuart Knowles Fife CouncilJohn Lauder SustransAllan Malcolm IndependentSandy Scotland SpokesTransport Scotland Observer
Associations and Partnership
Cycling Scotland is represented in a wide range of partnerships across our programme areas. Many of our programmes will be taken forward in conjunction with stakeholders and key delivery partners. Our workstreams and projects have been developed in consultation with our key stakeholders and therefore compliment the work that these organisations carry out.
Cycling Scotland provides a facilitation role for many national partnership initiatives and is a member of several others. Below is a figure outlining some of these key partnership groups.
Figure 1. Partnership Working
Active Living Education & Training
Communication & Events
Information and Guidance
Leisure Tourism & Access
Cycling and Schools (S)Cycle Interests Liaison GroupScotrail Cycle ForumA Better Way to Work
Safe Cycle Working GroupNational Standards BoardCycle Training Standards & Delivery Group (S)
National Communications & PR Strategy Development (S)Walking, Cycling, Connecting CommunitiesPedal for Scotland (S)
Cycling Action Plan for ScotlandCycling Action Plan for Scotland Delivery Forum (S)Scottish Access Technical Information Network (SATIN)
Bike Events Scotland (S)Developing Mountain Biking in Scotland (SMBDC)North Sea Cycle RouteNational Cycle Tourism Forum (S)Led Cycle Ride Programme
Corporate GovernanceCycling Scotland Membership
Through these partnerships, Cycling Scotland is engaged with a broad range of other organisations from across policy fields and sectors, and representing a diverse range of interests. The organisations Cycling Scotland engages with in partnership projects, forums and working groups are represented in the table over the page.
(S) indicates Cycling Scotland currently provides the secretariat/chair of the group
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Partner Organisations
Cycling Scotland Project Delivery PartnersBike Hub CTC, Cyclists Touring
ClubThe Bike Station Eco Schools
Forestry Commission Scotland
Learning & Teaching Scotland
Living Streets MBLA (Mountain Bike Leaders Association)
Paths for All Road Safety Scotland Scottish Centre for Healthy Working Lives
Scottish Cycling
Scottish Local Authorities
SNH (Scottish National Heritage)
Sustrans VisitScotland
Local Voluntary, Charitable & 3rd Sector Organisations
Scottish Government Transport Scotland
Cycling Scotland Forum & Working Group PartnersScotland
ADES (Association of Directors of Education Scotland)
Bike Club Consortium British Cycling COSLA
Environmental Association of Universities and Colleges (EAUC)
National Access Forum NHS Health Scotland Regional Transport Partnerships
Scotrail Scottish Countryside Access Network
Scottish Enterprise Scottish Mountain Safety Forum
SCOTS (Society of Chief Officers of Transport Scotland)
sportscotland Transform Scotland
UKCycling England The Department for
TransportNorthern Ireland Assembly
Passenger Focus
RoSPA (Royal Society for the Prevention of Accidents)
Skills Active TfL Welsh Assembly
Visions Objectives & Aims
Corporate Plan
Our vision is for Scotland to be a nation of cyclists
Where people of all ages and abilities, from all walks of life, cycle more often. Enjoying better access to Scotland’s towns, cities, villages and the outdoors. A nation of cycling-friendly communities and green spaces, where people feel safe on their bikes, and think of cycling as the best way to get around; to school or work, to college or the shops. Where the streets are bustling with people on bikes, easing congestion, reducing carbon emissions, and helping create a happier, healthier population.
Our Vision is supported by 5 Strategic Goals:
Goal 1Let everyone know about the role cycling can play in achieving a healthier, more sustainable and fairer ScotlandGoal 2Help promote better, greener public spaces where people of all ages and abilities can cycle safelyGoal 3Show that cycling is a great way to get around,
giving people from all walks of life better access in Scotland’s towns, cities and to the outdoors Goal 4Show that cycling is a safe, effective and economical transport option that’s better for the people of Scotland, and for their environmentGoal 5Celebrate and promote that there is a type of cycling for everyone; leisure, travel, tourism, sport and play
We are also fully committed to playing a central role in assisting Transport Scotland, its partners and stakeholders to achieve the vision set out in the Cycling Action Plan for Scotland:
“By 2020, 10% of all journeys taken in Scotland will be by bike.”
As a mainly publicly funded organisation, we aim to provide the best possible value for money in everything we do. Our resources are focussed on a range of strategic priorities that evolve to reflect Transport Scotland’s priorities as circumstances change.
Corporate Plan
Our corporate plan for 2011-2016 sets out our framework for delivery against our vision and goals. This plan builds on our recent work and is rooted in the belief that cycling can deliver multiple benefits for Scotland and its people. We have a clear vision that cycling can make a key contribution towards a successful Scotland.
Measures of success
Cycling Scotland measures progress and achievements in a range of different ways. To do this in a systematic manner we have developed a performance framework with indicators which will
demonstrate how we contribute to outcomes at local and national levels. We will report annually on our progress and achievements in relation to the performance framework and how these relate to higher level outcomes.
How we will work
We will deliver against our vision and strategic goals through a series of Programme Areas. Each of these will contain Workstreams and Projects, which have been developed to form our annual business plan.40
Cycling Scotland 2009/2010 Annual Report &
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We have five Programme Areas:
• Active Living• Education & Training• Information & Guidance• Communication• Leisure, Tourism & Access
These will form the general themes with which we focus our specific Workstreams and Projects. Each Project has its own Project Overview and will be reported on monthly against the Performance Framework.
The individual projects and the targets for them are specified in Appendix 1: Cycling Scotland’s Performance Framework.
The Performance Framework has been prepared
using 2010/11 funding levels as its baseline. The Performance Framework will be reviewed annually taking into consideration performance against our targets and future funding levels.
Our programme of work has been designed to help deliver higher-level long term outcomes. This process has been logic modelled as part of developing an outcomes framework. An outcomes framework is a resource that allows us to link what we do (projects and activities) with what we want to achieve (outcomes). This process is represented diagrammatically in Appendix 2.
Although we have 5 programme areas only 4 have been represented in the outcome maps and the projects from Education & Training have been placed along side other complementary projects.
Appendix 1: Performance Framework
2010
/11
2011
/12
2012
/13
2013
/14
2014
/15
2015
/16
1N
umbe
r of C
ycle
Fr
iend
ly S
choo
ls:
Cum
ulat
ive
8713
217
722
226
731
2
Num
ber o
f Pup
ils
cove
red
by s
chem
e:C
umul
ativ
e
1740
026
400
3540
044
400
5340
062
400
2N
umbe
r of l
ocal
au
thor
ities
eng
aged
in
par
tner
ship
66
66
66
Incr
ease
in P
aren
t-D
river
feel
ings
on
thei
r chi
ldre
n cy
clin
g to
sch
ool f
ollo
win
g ex
posu
re to
the
cam
paig
n (%
di
ffere
nce
'in fa
vour
' be
twee
n pr
e an
d po
st c
ampa
ign)
1515
1515
1515
Targ
ets
KPI
Num
ber
KPI
/ R
epor
ting
Mea
sure
Prog
ram
me
Wor
kstr
eam
Proj
ects
Des
crip
tion
App
endi
x 1
Cyc
ling
Scot
land
Per
form
ance
Fra
mew
ork
Act
ive
Livi
ngC
yclin
g an
d Sc
hool
s
508
Scho
ols
Com
ms
Cam
paig
n
403
Cyc
le F
riend
ly
Scho
ols
Aw
ard
Cyc
le F
riend
ly
Scho
ols
is a
pr
ogra
mm
e th
at
seek
s to
cre
ate
a cy
clin
g cu
lture
w
ithin
Sco
ttish
pr
imar
y sc
hool
s.
The
Aw
ard
reco
gnis
es s
choo
ls
that
pro
vide
a g
ood
stan
dard
of
infr
astr
uctu
re s
uch
as b
ike
park
ing
and
lock
ers,
nat
iona
l st
anda
rd c
ycle
tr
aini
ng a
nd tr
avel
pl
anni
ng.
A s
ocia
l mar
ketin
g ca
mpa
ign
to g
et
mor
e ch
ildre
n cy
clin
g to
sch
ool b
y ta
rget
ing
pare
ntal
at
titud
es a
bout
the
safe
ty o
f cyc
ling.
C
ycle
Frie
ndly
Zo
nes
arou
nd
scho
ols
carr
y m
essa
ging
for
driv
ers
to g
ive
child
ren
spac
e an
d co
nsid
erat
ion.
Thi
s pr
ojec
t lin
ks d
irect
ly
to C
ycle
Frie
ndly
Sc
hool
s an
d C
ycle
Tr
aini
ng w
ithin
the
targ
et a
reas
.
42
Cycling Scotland 2009/2010 Annual Report &
Accounts
43
2010
/11
2011
/12
2012
/13
2013
/14
2014
/15
2015
/16
Targ
ets
KPI
Num
ber
KPI
/ R
epor
ting
Mea
sure
Prog
ram
me
Wor
kstr
eam
Proj
ects
Des
crip
tion
App
endi
x 1
Cyc
ling
Scot
land
Per
form
ance
Fra
mew
ork
Incr
ease
in P
aren
t fe
elin
gs o
n th
eir
child
ren
cycl
ing
to
scho
ol fo
llow
ing
expo
sure
to th
e ca
mpa
ign
(%
diffe
renc
e 'in
favo
ur'
betw
een
pre
and
post
cam
paig
n)
1313
1313
1313
The
cam
paig
n w
ill
mak
e m
e fe
el m
ore
conf
iden
t abo
ut m
y ch
ild c
yclin
g to
sc
hool
(Pos
t ca
mpa
ign
leve
l of
agre
emen
t. A
v. %
su
ppor
t for
sta
tem
ent
acro
ss g
roup
s)
8080
8080
8080
The
cam
paig
n w
ill
mak
e m
e gi
ve k
ids
mor
e sp
ace
on th
e ro
ad w
hen
driv
ing
in
cycl
e fri
endl
y zo
nes
(Pos
t cam
paig
n le
vel
of a
gree
men
t. A
v. %
su
ppor
t for
sta
tem
ent
acro
ss g
roup
s)
9595
9595
9595
3N
umbe
r of C
ycle
Fr
iend
ly
Empl
oyer
s:
Cum
ulat
ive
6610
614
618
622
626
6
Num
ber o
f E
mpl
oyee
s co
vere
d by
sch
eme
2970
047
700
6570
083
700
1017
0011
9700
Cyc
le F
riend
ly
Empl
oyer
is a
pr
ogra
mm
e th
at
enco
urag
es a
ctiv
e tr
avel
by
com
men
ding
w
orkp
lace
s th
at
prov
ide
faci
litie
s,
ince
ntiv
es a
nd
enco
urag
emen
t for
st
aff c
yclin
g to
w
ork.
Act
ive
Livi
ng
Cyc
ling
and
Wor
k40
6 C
ycle
Frie
ndly
Em
ploy
er A
war
d Sc
hem
e
Cyc
ling
and
Scho
ols
A s
ocia
l mar
ketin
g ca
mpa
ign
to g
et
mor
e ch
ildre
n cy
clin
g to
sch
ool b
y ta
rget
ing
pare
ntal
at
titud
es a
bout
the
safe
ty o
f cyc
ling.
C
ycle
Frie
ndly
Zo
nes
arou
nd
scho
ols
carr
y m
essa
ging
for
driv
ers
to g
ive
child
ren
spac
e an
d co
nsid
erat
ion.
Thi
s pr
ojec
t lin
ks d
irect
ly
to C
ycle
Frie
ndly
Sc
hool
s an
d C
ycle
Tr
aini
ng w
ithin
the
targ
et a
reas
.
508
Scho
ols
Com
ms
Cam
paig
n
2010
/11
2011
/12
2012
/13
2013
/14
2014
/15
2015
/16
Targ
ets
KPI
Num
ber
KPI
/ R
epor
ting
Mea
sure
Prog
ram
me
Wor
kstr
eam
Proj
ects
Des
crip
tion
App
endi
x 1
Cyc
ling
Scot
land
Per
form
ance
Fra
mew
ork
4N
umbe
r of P
roje
cts
Supp
orte
d25
2525
2525
25
Num
ber o
f cas
e st
udie
s of
com
mun
ity
proj
ects
gen
erat
ed
1818
1818
1818
401
Cyc
le T
rain
erTh
is is
a
qual
ifica
tion
aim
ed
at th
ose
trai
ning
bo
th c
hild
ren
and
adul
ts in
on-
road
cy
clin
g sk
ills
from
th
e ba
sics
of
lear
ning
to ri
de,
thro
ugh
to c
yclin
g on
bus
ier r
oads
. It
inco
rpor
ates
the
Cyc
le S
kills
Tra
iner
qu
alifi
catio
n an
d co
vers
inst
ruct
or
trai
ning
.
5N
umbe
r of n
ewly
ce
rtifi
ed C
ycle
Tr
aine
rs (b
asel
ine
of 3
02 F
Y 20
09/1
0)
360
480
600
720
840
960
437
Cyc
le R
ide
Lead
erTh
is is
a o
ne d
ay
cour
se a
imed
at
thos
e w
ho w
ill b
e le
adin
g gr
oups
th
roug
h a
varie
ty o
f rid
es o
n pr
e-pl
anne
d ris
k as
sess
ed ro
utes
w
ithin
thei
r loc
al
area
, usu
ally
as
part
of
a la
rger
pro
ject
.
6N
umbe
r of T
rain
ed
CR
Ls (b
asel
ine
of
120
Sept
201
0)
140
190
240
290
340
390
Cyc
ling
Scot
land
w
ill p
rovi
de fu
ndin
g fo
r loc
al c
omm
unity
pr
ojec
ts w
hich
are
in
nova
tive,
del
iver
he
alth
gai
n, s
uppo
rt
the
com
mun
ity a
nd
enco
urag
e cy
clin
g by
aw
ardi
ng s
mal
l gr
ants
.
Com
mun
ity C
yclin
g40
9 C
ycle
Frie
ndly
C
omm
uniti
es F
und
Act
ive
Livi
ng
Educ
atio
n &
Tr
aini
ngW
orkf
orce
D
evel
opm
ent
44
Cycling Scotland 2009/2010 Annual Report &
Accounts
45
2010
/11
2011
/12
2012
/13
2013
/14
2014
/15
2015
/16
Targ
ets
KPI
Num
ber
KPI
/ R
epor
ting
Mea
sure
Prog
ram
me
Wor
kstr
eam
Proj
ects
Des
crip
tion
App
endi
x 1
Cyc
ling
Scot
land
Per
form
ance
Fra
mew
ork
439
Cyc
le
Patr
ol/P
olic
e C
ycle
Pa
trol
A 2
day
cou
rse
for
staf
f who
mak
e ex
tens
ive
use
of th
e bi
cycl
e to
enh
ance
th
eir c
urre
nt p
atro
l du
ties.
Sta
ff w
ho
may
ben
efit
from
su
ch tr
aini
ng a
re
Park
R
ange
rs/W
arde
ns,
Path
Ran
gers
and
C
ount
rysi
de
Ran
gers
.
7N
umbe
rs tr
aine
d on
C
ycle
Pat
rol
2030
3540
4550
8Pe
rcen
tage
of
Scot
tish
Chi
ldre
n R
ecei
ving
Lev
el 2
N
atio
nal S
tand
ard
Trai
ning
27.5
0%30
.00%
32.5
0%35
.00%
37.5
0%40
.00%
Num
bers
of c
hild
ren
rece
ivin
g Le
vel 1
N
atio
nal S
tand
ard
Trai
ning
Num
bers
of c
hild
ren
rece
ivin
g Le
vel 2
N
atio
nal S
tand
ard
Trai
ning
Num
bers
of c
hild
ren
rece
ivin
g Le
vel 3
N
atio
nal S
tand
ard
Trai
ning
Trai
ning
Fig
ures
are
sub
ject
to re
view
follo
win
g po
olin
g of
dat
a by
Nat
iona
l Sta
ndar
ds a
nd D
eliv
ery
grou
p. N
atio
nal t
arge
ts w
ill b
e de
term
ined
by
this
gro
up.
Nat
iona
l Sta
ndar
d C
ycle
Tra
inin
g co
vers
the
lear
ning
ou
tcom
es o
f cyc
le
trai
ning
from
bas
ic
cont
rol s
kills
to
mak
ing
inde
pend
ent
jour
neys
. The
thre
e le
vels
are
des
igne
d to
be
com
plim
enta
ry
to o
ne a
noth
er.
Each
cat
ers
for a
di
ffere
nt le
vel o
f de
velo
pmen
t.
Wor
kfor
ce
Dev
elop
men
tEd
ucat
ion
&
Trai
ning
421
Nat
iona
l St
anda
rd C
ycle
Tr
aini
ng
If ad
opte
d by
the
Cyc
le T
rain
ing
Sta
ndar
ds a
nd
Del
iver
y G
roup
sp
ecifi
c ta
rget
s w
ill
be id
entif
ied
for
annu
al n
umbe
rs
train
ed a
t eac
h le
vel.
2010
/11
2011
/12
2012
/13
2013
/14
2014
/15
2015
/16
Targ
ets
KPI
Num
ber
KPI
/ R
epor
ting
Mea
sure
Prog
ram
me
Wor
kstr
eam
Proj
ects
Des
crip
tion
App
endi
x 1
Cyc
ling
Scot
land
Per
form
ance
Fra
mew
ork
Wor
kfor
ce
Dev
elop
men
t42
1 N
atio
nal
Stan
dard
Cyc
le
Trai
ning
Num
ber o
f Loc
al
Aut
horit
ies
Del
iver
ing
mul
ti-le
vel N
atio
nal
Stan
dard
Tra
inin
g.
920
2122
2325
27
10N
umbe
r of
Acc
redi
ted
Cen
tres
2440
4040
4040
Num
ber o
f peo
ple
train
ed o
n sc
hem
e50
010
0020
0030
0040
0050
00
440
Com
mut
er C
ycle
Tr
aini
ngC
ours
es d
esig
ned
to
supp
ort C
ycle
Fr
iend
ly E
mpl
oyer
s an
d gi
ve
inex
perie
nced
cy
clis
ts c
onfid
ence
an
d sk
ills
in u
rban
cy
clin
g to
allo
w
them
to c
ycle
to
wor
k sa
fely
.
11N
umbe
r of C
ycle
C
omm
uter
cou
rses
de
liver
ed
610
1214
1618
Cyc
list
Prog
ress
ions
407
Go
Mou
ntai
n B
ike
Educ
atio
n &
Tr
aini
ng
A m
ount
ain
bike
pr
ofic
ienc
y sc
hem
e th
at c
over
s 4
them
es a
nd 5
leve
ls
of p
rofic
ienc
y.
Des
igne
d to
giv
e pe
ople
the
conf
iden
ce a
nd
skill
s to
mak
e ac
tive
jour
neys
into
Sc
otla
nd's
co
untr
ysid
e.
46
Cycling Scotland 2009/2010 Annual Report &
Accounts
47
2010
/11
2011
/12
2012
/13
2013
/14
2014
/15
2015
/16
Targ
ets
KPI
Num
ber
KPI
/ R
epor
ting
Mea
sure
Prog
ram
me
Wor
kstr
eam
Proj
ects
Des
crip
tion
App
endi
x 1
Cyc
ling
Scot
land
Per
form
ance
Fra
mew
ork
Mon
itorin
g &
Ev
alua
tion
201
Nat
iona
l A
sses
smen
tTh
e N
atio
nal
Ass
essm
ent i
s a
qual
itativ
e as
sess
men
t of l
ocal
au
thor
ity c
yclin
g po
licy.
The
pur
pose
of
the
stud
y is
to
enco
urag
e an
or
gani
satio
nal
cultu
re th
at e
nsur
es
cycl
ing
beco
mes
a
real
istic
trav
el a
nd
leis
ure
choi
ce fo
r th
e tr
avel
ling
publ
ic.12
Cyc
ling
Scot
land
w
ill c
ondu
ct a
nd
publ
ish
the
resu
lts
of a
nat
iona
l as
sess
men
t of t
he
cycl
ing
polic
y an
d pr
actic
e of
Sc
otla
nd's
loca
l au
thor
ities
11
Mon
itorin
g &
Ev
alua
tion
209
Cyc
le
Mon
itorin
g D
evel
opm
ent
An
initi
ativ
e to
es
tabl
ish
accu
rate
ba
selin
e fig
ures
for
cycl
ing
leve
ls
acro
ss S
cotla
nd.
13tb
cTh
is p
roje
ct w
ill b
e fu
rthe
r dev
elop
ed
follo
win
g th
e in
itial
m
eetin
gs o
f the
C
APS
Del
iver
y Fo
rum
320
On-
Roa
d En
gine
erin
gPr
ovid
e su
ppor
t and
ad
vice
to lo
cal
auth
oriti
es a
nd
sim
ilar
orga
nisa
tions
in
good
pra
ctic
e fo
r on -
road
cyc
le
infr
astr
uctu
re.
14C
yclin
g Sc
otla
nd
will
pro
vide
a
dedi
cate
d st
aff
reso
urce
(rec
orde
d in
hou
rs) t
o pr
ovid
e te
chni
cal g
uida
nce
on o
n-ro
ad
engi
neer
ing
4545
4545
4545
Engi
neer
ing
Gui
danc
e
Info
rmat
ion
and
Gui
danc
e
2010
/11
2011
/12
2012
/13
2013
/14
2014
/15
2015
/16
Targ
ets
KPI
Num
ber
KPI
/ R
epor
ting
Mea
sure
Prog
ram
me
Wor
kstr
eam
Proj
ects
Des
crip
tion
App
endi
x 1
Cyc
ling
Scot
land
Per
form
ance
Fra
mew
ork
321
Off-
Roa
d En
gine
erin
gPr
ovid
e su
ppor
t and
ad
vice
to lo
cal
auth
oriti
es a
nd
sim
ilar
orga
nisa
tions
in
good
pra
ctic
e fo
r off -
road
cyc
le
infr
astr
uctu
re.
15C
yclin
g Sc
otla
nd
will
pro
vide
a
dedi
cate
d st
aff
reso
urce
(rec
orde
d in
hou
rs) t
o pr
ovid
e te
chni
cal g
uida
nce
for o
ff-ro
ad
engi
neer
ing
4545
4545
4545
323
Dem
onst
ratio
n Si
tes
Prov
idin
g tr
aini
ng
venu
es a
nd
dem
onst
ratio
n pr
ojec
ts
show
casi
ng g
ood
prac
tice
in A
ctiv
e Tr
avel
and
Sha
red
Use
Rou
tes.
16N
umbe
r of
prac
titio
ners
tr
aine
d at
de
mon
stra
tion
site
(s)
6060
6060
6060
17Fo
rum
mem
bers
hip
num
bers
* tbc
to b
e co
nfirm
ed b
y ne
twor
k pa
rtne
rs
100
Num
ber o
f dis
cret
e vi
sits
to s
ite fo
r te
chni
cal i
nfor
mat
ion
tbc
324
SATI
N -
Scot
tish
Acc
ess
Tech
nica
l In
form
atio
n N
etw
ork
Engi
neer
ing
Gui
danc
e
Info
rmat
ion
and
Gui
danc
e
A fo
rum
to
exch
ange
goo
d pr
actic
e, s
tore
, di
ssem
inat
e an
d sh
are
info
rmat
ion
betw
een
thos
e de
liver
ing
outd
oor
acce
ss a
nd a
ctiv
e tr
avel
infr
astr
uctu
re
in S
cotla
nd.
48
Cycling Scotland 2009/2010 Annual Report &
Accounts
49
2010
/11
2011
/12
2012
/13
2013
/14
2014
/15
2015
/16
Targ
ets
KPI
Num
ber
KPI
/ R
epor
ting
Mea
sure
Prog
ram
me
Wor
kstr
eam
Proj
ects
Des
crip
tion
App
endi
x 1
Cyc
ling
Scot
land
Per
form
ance
Fra
mew
ork
18N
umbe
r of
atte
ndan
ces
by
prac
titio
ners
at
MC
M w
orks
hops
9012
012
012
012
012
0
Num
ber o
f at
tend
ance
s by
po
stgr
adua
te
stud
ents
at M
CM
w
orks
hops
6060
6060
6060
19O
ppor
tuni
ties
to
see
*The
se a
re n
ot p
re-
exis
ting
2010
/11
KPI
s bu
t hav
e be
en
incl
uded
to g
ive
an
indi
cativ
e ba
selin
e
1370
0000
1450
0000
1520
0000
1590
0000
1660
0000
1735
0000
Adv
ertis
ing
Val
ue
Equ
ival
ent
£238
,061
£350
,000
£337
,000
£352
,000
£367
,000
£384
,000
PR
Val
ue£7
14,1
83£1
,050
,000
£1,0
10,0
00£1
,055
,000
£1,1
02,0
00£1
,152
,000
Mak
ing
Cyc
ling
Mai
nstr
eam
(MC
M)
We
will
con
duct
co
mm
unic
atio
ns
and
mar
ketin
g ac
tivity
to h
ighl
ight
th
e be
nefit
s of
cy
clin
g. T
his
will
pr
omot
e th
e m
any
oppo
rtun
ities
th
roug
hout
the
year
to
get
invo
lved
in
cycl
ing
even
ts a
nd
activ
ities
. We
have
ex
pand
ed th
e ra
nge
of re
port
ing
mea
sure
s fo
r thi
s ar
ea to
hig
hlig
ht
diffe
rent
impa
cts.
510
Cor
pora
te
Com
mun
icat
ions
422
Mak
ing
Cyc
ling
Mai
nstr
eam
Exte
rnal
and
Med
ia
Rel
atio
ns
Info
rmat
ion
and
Gui
danc
e
Com
mun
icat
ion
Mak
ing
Cyc
ling
Mai
nstr
eam
is a
set
of
pro
fess
iona
l de
velo
pmen
t w
orks
hops
aim
ed
prin
cipa
lly a
t te
chni
cal s
taff
with
in lo
cal
auth
oriti
es a
nd
othe
r age
ncie
s.
Thes
e in
tera
ctiv
e co
urse
s w
ill g
ive
staf
f key
ski
lls in
va
rious
are
as o
f cy
cle
prom
otio
n.
2010
/11
2011
/12
2012
/13
2013
/14
2014
/15
2015
/16
Targ
ets
KPI
Num
ber
KPI
/ R
epor
ting
Mea
sure
Prog
ram
me
Wor
kstr
eam
Proj
ects
Des
crip
tion
App
endi
x 1
Cyc
ling
Scot
land
Per
form
ance
Fra
mew
ork
505
Onl
ine
Act
ivity
The
Cyc
ling
Scot
land
web
site
pr
ovid
es a
n on
line
reso
urce
for c
yclis
ts
in S
cotla
nd to
get
in
form
atio
n ab
out
cycl
ing,
to b
e si
gnpo
sted
to o
ther
re
leva
nt w
ebsi
tes,
to
get
cyc
ling
new
s an
d to
find
cyc
ling
even
ts to
take
par
t in
.
20N
umbe
r of w
ebsi
te
visi
ts10
0000
1100
0012
0000
1200
0012
0000
1200
00
Cor
pora
te
Com
mun
icat
ions
504
New
slet
ter
We
will
pro
duce
pr
int m
ater
ials
to
prov
ide
new
s an
d up
date
s on
cyc
ling
in S
cotla
nd a
s w
ell
as th
e pr
ogre
ss o
f ou
r ow
n an
d ou
r pa
rtne
rs k
ey
initi
ativ
es.
21N
ewsl
ette
r di
strib
utio
n fig
ure
2500
025
000
2500
025
000
2500
025
000
22N
umbe
r of p
ositi
on
pape
rs p
rodu
ced
22
22
22
Num
ber o
f key
co
nsul
tatio
n re
spon
ses
prod
uced
57
88
88
219
Brie
fing
on
Cyc
ling'
s lin
k to
Po
licy
We
will
pro
duce
po
sitio
n pa
pers
ou
tlini
ng th
e be
nefit
s th
at c
yclin
g ca
n br
ing
acro
ss
key
polic
y ar
eas.
We
will
con
trib
ute
resp
onse
s to
co
nsul
tatio
ns o
n ke
y Sc
ottis
h an
d Lo
cal G
over
nmen
t po
licie
s an
d st
rate
gies
.
Com
mun
icat
ion
Cor
pora
te
Com
mun
icat
ions
50
Cycling Scotland 2009/2010 Annual Report &
Accounts
51
2010
/11
2011
/12
2012
/13
2013
/14
2014
/15
2015
/16
Targ
ets
KPI
Num
ber
KPI
/ R
epor
ting
Mea
sure
Prog
ram
me
Wor
kstr
eam
Proj
ects
Des
crip
tion
App
endi
x 1
Cyc
ling
Scot
land
Per
form
ance
Fra
mew
ork
214
Cyc
ling
Scot
land
Con
fere
nce
The
conf
eren
ce
prov
ides
an
oppo
rtun
ity to
hi
ghlig
ht a
nd s
hare
be
st p
ract
ice
and
inno
vatio
n in
cy
clin
g, p
rom
ote
wor
k ha
ppen
ing
in
Scot
land
and
abr
oad
and
prov
ide
a ne
twor
king
op
port
unity
for k
ey
stak
ehol
der g
roup
s.
23N
umbe
r of
Con
fere
nce
Del
egat
es
120
140
140
140
140
140
221
Act
ive
Trav
el
Con
fere
nce
Cyc
ling
Scot
land
is
a ke
y pa
rtne
r in
this
co
nfer
ence
pr
omot
ing
the
use
of a
ctiv
e tr
avel
al
ongs
ide
othe
r key
st
akeh
olde
r gro
ups.
24N
umbe
r of
Con
fere
nce
Del
egat
esTo
be
set b
y co
nsen
sus
of
proj
ect p
artn
ers
150
150
150
150
150
150
Leis
ure,
Tou
rism
an
d A
cces
sEv
ents
513
Nat
iona
l Eve
nts
Web
site
The
natio
nal e
vent
s w
ebsi
te p
rovi
des
all
agen
cies
in
Scot
land
that
pos
t cy
cle
even
ts to
the
web
with
a c
entr
al
poin
t to
post
eve
nt
deta
ils, m
eani
ng
user
s on
ly n
eed
to
look
at o
ne s
ite
inst
ead
of m
any.
C
yclin
g Sc
otla
nd
deve
lope
d an
d ho
sts
the
site
.
25N
umbe
r of c
yclin
g ev
ents
list
ed30
033
036
039
042
045
0
Con
fere
nce
Com
mun
icat
ion
2010
/11
2011
/12
2012
/13
2013
/14
2014
/15
2015
/16
Targ
ets
KPI
Num
ber
KPI
/ R
epor
ting
Mea
sure
Prog
ram
me
Wor
kstr
eam
Proj
ects
Des
crip
tion
App
endi
x 1
Cyc
ling
Scot
land
Per
form
ance
Fra
mew
ork
26Ev
ent O
rgan
iser
s'
Sem
inar
del
egat
e nu
mbe
rs*D
irect
ed b
y U
K
Bik
e W
eek
and
assi
sted
by
CS
8090
9090
9090
27N
umbe
r of
Reg
iste
red
Even
ts26
527
028
029
030
031
0
Bik
e W
eek
Eve
nt
Par
ticip
ants
*thi
s fig
ure
is b
ased
on
est
imat
es fr
om
indi
vidu
al e
vent
or
gani
sers
4800
050
000
5100
052
000
5300
054
000
9000
1100
0Pe
dal f
or S
cotla
nd
is S
cotla
nd's
bi
gges
t mas
s-pa
rtic
ipat
ion
bike
rid
e. T
here
a
num
ber o
f diff
eren
t le
vels
of r
ide
to
allo
w c
yclis
ts o
f all
abili
ties
to ta
ke p
art.
The
even
t de
mon
stra
tes
the
sign
ifica
nt
dist
ance
s th
at c
an
be a
chie
ved
by b
ike
in a
sho
rt ti
me
to
show
how
eas
ily
shor
t car
jour
neys
ca
n be
repl
aced
by
mor
e su
stai
nabl
e m
odes
.
28N
umbe
r of e
vent
pa
rtic
ipan
ts15
000
1700
019
000
1300
0
Bik
e W
eek
is a
UK
-w
ide
cycl
ing
fest
ival
m
ade
up o
f aro
und
1500
eve
nts
orga
nise
d in
depe
nden
tly b
y a
wid
e ra
nge
of
orga
nisa
tions
in
clud
ing
loca
l au
thor
ities
, cha
ritie
s an
d cy
cle/
heal
th
prom
otio
n gr
oups
. C
yclin
g Sc
otla
nd
prom
otes
the
even
ts
in S
cotla
nd.
544
Bik
e w
eek
Even
tsLe
isur
e, T
ouris
m
and
Acc
ess
543
fres
hnlo
Ped
al
for S
cotla
nd
52
Cycling Scotland 2009/2010 Annual Report &
Accounts
53
Activ
ity/O
utpu
ts
Cyc
ling
to S
choo
l Cam
paig
n
Cyc
le F
riend
ly S
choo
ls
Cyc
le T
rain
ing
Pro
gram
mes
Cyc
le F
riend
ly E
mpl
oyer
Com
mut
er C
yclin
g
Incr
ease
d nu
mbe
rs o
f Cyc
le
Frie
ndly
Sch
ools
Incr
ease
d pr
ofes
sion
al
awar
enes
s of
the
impo
rtanc
e an
d av
aila
bilit
y of
cyc
le
train
ing
Incr
ease
d m
odal
sha
re
for c
yclin
g on
jo
urne
ys to
w
ork
Incr
ease
d m
odal
sha
re
for c
yclin
g on
jo
urne
ys to
sc
hool
Incr
ease
d m
odal
sh
are
of c
yclin
g fo
r all
jour
neys
M
ore
peop
le a
war
e of
chi
ldre
n cy
clin
g to
sch
ool a
nd th
e is
sues
sur
roun
ding
this
Cyc
le F
riend
ly C
omm
uniti
es
Fund
Shor
t Ter
m
Mor
e ch
ildre
n re
ceiv
ing
cycl
e tra
inin
g
Mor
e w
orkp
lace
s be
com
e C
ycle
Frie
ndly
Em
ploy
ers
Mor
e pe
ople
with
the
skills
an
d co
nfid
ence
to c
ycle
to
wor
k an
d aw
aren
ess
of it
as
a re
alis
tic o
ptio
n M
ore
peop
le
enga
ged
in
cycl
ing
activ
ities
Inte
rmed
iate
Lo
ng T
erm
Incr
ease
d aw
aren
ess
of th
e de
pth
and
brea
th o
f rol
es
cycl
ing
can
play
in lo
cal
com
mun
ities
Incr
ease
d le
vels
of
par
ticip
atio
n in
cy
clin
g
Incr
ease
d le
vels
of
phys
ical
ac
tivity
in th
e po
pula
tion
Incr
ease
d m
enta
l hea
lth
and
wel
lbei
ng
Red
uced
he
alth
in
equa
litie
s
Impr
oved
su
stai
nabl
e ec
onom
ic
perfo
rman
ce
Red
uced
en
viro
nmen
tal
impa
ct
Act
ive
Livi
ng O
utco
mes
Incr
ease
d ca
paci
ty to
del
iver
cy
cle
train
ing
Nat
iona
l Sta
ndar
d C
ycle
Tr
aine
r
Cyc
le T
rain
ing
Sta
ndar
ds &
D
eliv
ery
Gro
up
A v
alue
d an
d su
ppor
ted
cycl
e tra
inin
g w
orkf
orce
Impr
oved
on-
road
saf
ety
for
cycl
ists
Appendix 2: Outcomes Framework20
10/1
120
11/1
220
12/1
320
13/1
420
14/1
520
15/1
6Ta
rget
sK
PI N
umbe
r K
PI /
Rep
ortin
g M
easu
rePr
ogra
mm
eW
orks
trea
mPr
ojec
tsD
escr
iptio
n
App
endi
x 1
Cyc
ling
Scot
land
Per
form
ance
Fra
mew
ork
Cyc
le R
oute
s22
4 M
appi
ng &
R
outin
gId
entif
y, s
uppo
rt
and
sign
-pos
t to
best
pra
ctic
e in
cy
cle
rout
e in
form
atio
n an
d m
appi
ng.
29N
umbe
r of L
ocal
co
mm
unity
gro
ups
enga
ged
in
prov
idin
g op
en
sour
ce m
appi
ng
cont
ent
810
1212
1212
Prom
otin
g Le
isur
e C
yclin
g41
1 M
ulti-
Age
ncy
Led
Rid
e Pr
ogra
mm
e
Part
ners
hip
proj
ect
to im
prov
e an
d in
crea
se a
cces
s to
cy
clin
g ac
tiviti
es.
30N
umbe
r of L
ocal
Le
d R
ide
Prog
ram
mes
; C
umul
ativ
e
1530
4560
7590
Leis
ure,
Tou
rism
an
d A
cces
s
54
Cycling Scotland 2009/2010 Annual Report &
Accounts
55
Activ
ity/O
utpu
ts
Cyc
le M
onito
ring
Nat
iona
l A
sses
smen
t of
Cyc
ling
Pol
icy
On-
Roa
d E
ngin
eerin
g
Off-
Roa
d E
ngin
eerin
g
Sco
ttish
Acc
ess
and
Tech
nica
l In
form
atio
n N
etw
ork
(SA
TIN
)
Mak
ing
Cyc
ling
Mai
nstre
am
Incr
ease
d aw
aren
ess
of th
e le
vel o
f Sco
ttish
cyc
ling
polic
y an
d pr
actic
e
Incr
ease
d de
sign
an
d bu
ild o
f hig
h qu
ality
cyc
ling
infra
stru
ctur
e an
d pu
blic
real
m
wor
ks
Loca
l aut
horit
ies
adop
t and
im
plem
ent
reco
mm
enda
tion
s of
Nat
iona
l As
sess
men
t
Incr
ease
d m
odal
sha
re
of c
yclin
g fo
r al
l jou
rney
s
Incr
ease
d le
vels
of
phys
ical
ac
tivity
in th
e po
pula
tion
Incr
ease
d m
enta
l hea
lth
and
wel
lbei
ng
Red
uced
hea
lth
ineq
ualit
ies
Incr
ease
d aw
aren
ess
of th
e va
lue
of q
ualit
y de
sign
and
in
frast
ruct
ure
Shor
t Ter
m
Incr
ease
d kn
owle
dge
of th
e te
chni
cal i
nfor
mat
ion
requ
ired
to d
eliv
er fo
r act
ive
trave
l and
ou
tdoo
r acc
ess
Incr
ease
d kn
owle
dge
of th
e ro
le c
yclin
g ca
n pl
ay in
de
liver
ing
high
leve
l & lo
ng
term
out
com
es
Inte
rmed
iate
Lo
ng T
erm
Impr
oved
dev
elop
men
t pl
anni
ng &
dev
elop
men
t m
anag
emen
t
Rec
ogni
sed
set
of in
dica
tors
for
the
mea
sure
men
t of
cyc
ling
Dem
onst
ratio
n P
roje
cts
CA
PS
Act
ion
Hol
ders
and
C
yclin
g of
ficer
s w
ill h
ave
a pl
ace
to in
tera
ct w
ith e
ach
othe
r and
Gov
ernm
ent
Impr
oved
saf
ety
of b
uilt
envi
ronm
ent f
or
cycl
ing
Mas
terp
lans
, Lo
cal T
rans
port
Stra
tegi
es a
nd
Plan
ning
Ap
plic
atio
ns w
ill
incl
ude
the
prov
isio
n of
wel
l lo
cate
d, q
ualit
y cy
cle
rout
es a
nd
infra
stru
ctur
e
Impr
oved
qu
ality
of t
he
built
en
viro
nmen
t
Impr
oved
su
stai
nabl
e ec
onom
ic
perfo
rman
ce
Red
uced
en
viro
nmen
tal
impa
ct
Incr
ease
d le
vels
of
parti
cipa
tion
in
cycl
ing
Mor
e pe
ople
en
gage
d in
cy
clin
g ac
tiviti
es
Info
rmat
ion
& G
uida
nce
Out
com
es
Nat
iona
l Cyc
le
Inte
rest
Gro
up
CA
PS
Del
iver
y Fo
rum
Com
mun
icat
ions
Out
com
es
Activ
ity/O
utpu
ts
Com
mun
icat
ions
ac
tivity
Com
mun
icat
ions
S
trate
gy
Onl
ine
Act
ivity
New
slet
ter
Cyc
ling
Sco
tland
C
onfe
renc
e
Act
ive
Trav
el
Con
fere
nce
Pol
icy
Pap
ers
&
Con
sulta
tion
Rep
orts
Incr
ease
d aw
aren
ess
of th
e be
nefit
s of
cyc
ling
Incr
ease
d aw
aren
ess
of
cycl
ing
prog
ram
mes
Mor
e pe
ople
en
gage
d in
cy
clin
g ac
tiviti
es
Incr
ease
d up
take
of
trai
ning
pr
ogra
mm
es b
y de
liver
y ou
tlets
Incr
ease
d in
volv
emen
t in
cycl
ing
prog
ram
mes
&
even
ts b
y pa
rtici
pant
s an
d vo
lunt
eer
supp
orte
rs
Incr
ease
d pr
ovis
ion
for
cycl
ing
in lo
cal &
na
tiona
l tra
nspo
rt,
heal
th,
envi
ronm
enta
l an
d sp
orts
&
parti
cipa
tion
stra
tegi
es
Mor
e Sc
ottis
h pe
ople
, pr
ofes
sion
als
and
polit
icia
ns a
re
awar
e of
the
bene
fits
of c
yclin
g
Incr
ease
d m
odal
sh
are
of c
yclin
g fo
r all
jour
neys
Incr
ease
d le
vels
of
par
ticip
atio
n in
cy
clin
g
Incr
ease
d le
vels
of
phys
ical
ac
tivity
in th
e po
pula
tion
Incr
ease
d m
enta
l hea
lth
and
wel
lbei
ng
Red
uced
he
alth
in
equa
litie
s
Impr
oved
su
stai
nabl
e ec
onom
ic
perfo
rman
ce
Shor
t Ter
m
Red
uced
en
viro
nmen
tal
impa
ct
Long
Ter
m
Inte
rmed
iate
Ann
ual R
epor
t
Incr
ease
d kn
owle
dge
of th
e ro
le c
yclin
g ca
n pl
ay in
del
iver
ing
high
leve
l & lo
ng
term
out
com
es
56
Cycling Scotland 2009/2010 Annual Report &
Accounts
57
Leis
ure,
Tou
rism
& A
cces
s O
utco
mes
Activ
ity/O
utpu
ts
Bike
Wee
k
Bike
Even
tSco
tland
.com
Nat
iona
l Tou
rism
For
um
Even
ts
Dev
elop
ing
Mou
ntai
n Bi
king
in S
cotla
nd
Go
MTB
Led
Rid
e Pr
ogra
mm
e
Map
ping
& R
outin
g
Incr
ease
d aw
aren
ess
of
cycl
ing
even
ts in
Sc
otla
nd
Incr
ease
d op
portu
nitie
s fo
r le
isur
e cy
clin
g
Incr
ease
d nu
mbe
rs ta
king
pa
rt in
cyc
ling
on a
tri
p in
Sco
tland
Mor
e pe
ople
m
akin
g jo
urne
ys
by b
ike
in
Scot
land
’s
outd
oors
Mor
e pe
ople
ac
cess
ing
Scot
land
’s
outd
oors
by
bike
Incr
ease
d pa
rtici
patio
n in
re
crea
tiona
l and
sp
orts
cyc
ling
Incr
ease
d nu
mbe
rs m
akin
g ut
ility
trip
s by
bi
ke
Incr
ease
d nu
mbe
r of p
eopl
e aw
are
of th
e be
nefit
s of
cyc
ling
Acce
ss
Shor
t Ter
m
Incr
ease
d aw
aren
ess
of
Scot
land
as
a de
stin
atio
n fo
r cy
cle
trips
Incr
ease
d aw
aren
ess
of th
e av
aila
bilit
y of
ap
prop
riate
cyc
le
rout
es
Incr
ease
d aw
aren
ess
of
the
right
s an
d re
spon
sibi
litie
s of
cy
clis
ts in
Sco
tland
’s
outd
oors
Mor
e pe
ople
en
gage
d in
cy
clin
g ac
tiviti
es
Incr
ease
d le
vels
of
par
ticip
atio
n in
cy
clin
g
Incr
ease
d le
vels
of
phys
ical
ac
tivity
in th
e po
pula
tion
Incr
ease
d m
enta
l hea
lth
and
wel
lbei
ng
Red
uced
he
alth
in
equa
litie
s
Impr
oved
su
stai
nabl
e ec
onom
ic
perfo
rman
ce
Red
uced
en
viro
nmen
tal
impa
ct
Inte
rmed
iate
As so much of Cycling Scotland’s future work is based around the actions set out in the Cycling Action Plan for Scotland, the introduction to the document and the table of actions is reprinted here for background information.
(Sections from Cycling Action Plan for Scotland reproduced with permission under Open Government Licence for Public Sector Information)
Minister’s Foreword
Our vision is that “By 2020, 10% of all journeys taken in Scotland will be by bike.”
The shared vision for cycling in Scotland sets a challenge for central and local governments, businesses, employers, stakeholders working on active travel and individuals. We are committed to working in partnership with others to deliver this vision. With one third of journeys under 2 miles, we believe our vision is achievable. We just need more people to cycle more often and in so doing, develop a cycling culture in Scotland.
The Scottish Government’s purpose is to focus government and public services on creating a more successful country, with opportunities for all ofScotland to flourish, through increasing sustainable economic growth. This first ever Cycling Action Plan for Scotland (CAPS) sets out how cycling, within the wider context of walking and active travel, contributes to this purpose, particularly through improving health, reducing congestion, reducing carbon emissions and providing a good transport alternative to persuade people out of cars.
The actions in this document aim to increase cycling across Scotland, supporting both new and experienced cyclists. It outlines a framework fordelivering the vision, setting out what the Scottish
Government will do, what we expect others to do and what outcomes we expect that action will achieve. Cycling is a fun, healthy and a virtually free activity for those who have access to a bike. Learning to cycle safely can help young people become confident, independent teenagers and adults. Designing our communities to makewalking and cycling safe and easy, leads to increased visibility of cyclists and pedestrians and helps create attractive places to live. Choosing to commute to work and to school by bike helps reduce congestion in our towns and cities, is one of the cheapest forms of travel and can help maintain a healthy mind and body. That is why we would like to see, by 2020, 10% of all journeys in Scotland made by bike.
Stewart Stevenson, MSPMinister for Transport, Infrastructure andClimate ChangeSupported by the CAPS Board
Introduction
Currently 1% of all journeys by Scottish residents are made by bicycle (Scottish Household Survey Travel Diary, 2008), and we would like to see thisincreased tenfold to 10% by 2020. Although this is an ambitious vision, we believe it is achievable. Around half the short journeys made (under 2 miles)are made by car; many of these could be switched to bike. This Action Plan aims to provide a framework to help create an environment which is attractive, accessible and safe for cycling.
The majority of this Action Plan is structured around the key issues that emerged from the Scottish Government consultations undertaken in 2008 and2009, and the recent findings of the Transport, Infrastructure and Climate Change (TICC) Committee.
6. Cycling Action Plan for Scotland
58
Cycling Scotland 2009/2010 Annual Report &
Accounts
59
We asked the people of Scotland what would encourage them to cycle more often; the analysis of those consultation responses has been published. The TICC Committee also consulted in 2009 as part of its inquiry into active travel. The Committee’s subsequent report, published in March 2010, concluded that action was required on cycle training, planning, speed limits, infrastructure improvements, leadership and funding. Each of these areas is addressed in this Action Plan.
3. Framework for Delivering More Cycling
This Action Plan provides a framework for delivering the vision, setting out what the Scottish Government will do, what we expect others to do and whatoutcomes we expect that action will achieve. Together the actions in this document will increase cycling across Scotland and will also directlycontribute to the targets set out in the National Physical Activity Strategy (Let’s Make Scotland More Active, 2003).
As the TICC committee concluded, leadership is needed at all levels to achieve the vision. Action will be required from individuals, from communities,from businesses, from cycling organisations, from Local Government and from Scottish Government. Using the World Health Organisation’s definition of“advocacy”, this Action Plan includes:
‘A combination of individual and social actions designed to gain political commitment, policy support, social acceptance and systems support for a particular health goal or programme.’ – WHO 1995
Central and local government policies and programmes need to acknowledge that active travel including cycling and walking can help deliver theiroutcomes. In particular, mechanisms which will support the achievement of the National Indicators and identify local indicators through the Single Outcome Agreements (SOAs), should be developed and strengthened.
Scottish Ministers are leading this through:
• Setting an ambitious vision for cycling;• Publishing this framework for action;• Investing in the strategic national cycle network
(NCN) and its links to key destinations;• Working in partnership to ensure the national
network links with local cycling and pedestrian access networks provided by local authorities;
• Working in partnership to make our roads safe for all, including cyclists, for example though lower speed limits, good design of roads and cycle infrastructure and segregated paths where appropriate;
• Facilitating the coordination of action by different partners, such as on cycle training;
• Seeking opportunities to ensure cycling (both on and off-road) is an integral part of decisions on planning, travel by other modes, training of professionals and travel planning by employers;
• Developing the National Planning Framework for Scotland 2 (NPF2) which seeks to “promote development which helps to improve health, regenerate communities and enable disadvantaged communities to access opportunities.”
• Investing in community cycling, particularly focussed on those where the health benefits would be greatest, or those without access to a car or other convenient motorised transport, and in supporting good on-line local information.
• A Cycle Forum led by Cycling Scotland will report to the Scottish Government annually on the impact and progress of this Action Plan.
ACTION BY WHOM WHEN FUNDING2010-11
OUTCOMES
1. To establish a new Cycle Training Standardsand Delivery Support Group (CTSDSG), toformulate a plan by end of 2010 to deliver acoordinated approach to training; an increase inthe number of volunteers available to delivertraining and a support network for the volunteers;and support for Local Authorities in offering the 3levels of cycle training including on-road.
Chaired by CyclingScotland
2010 £300k Increase inon-road cycletraining
2. To work with key stakeholders and the tertiaryeducation sector to offer accredited modules onhow to integrate cycling best practice within theirprofessional sphere.
Scottish Government,Cycling Scotland,further and highereducation sectors
2010-11 tbc A betterskilledworkforce
3. To provide increased support for communitycycling projects this financial year that willpromote cycling in an inclusive, accessible way,particularly to novice cyclists, and encourage thedevelopment and maintenance of online cyclejourney planning by local communities.
Cycling Scotland,communities,individuals
2010-11 £150k Increase inpeople cyclingin allcommunities
4. To promote cycling to young people not only asan activity for leisure or travel, but also as a funactivity and a sport, through the promotion ofcycling activities, led cycle rides and cycling as aPE activity choice.
All stakeholders Ongoing Increase inschool cyclingactivities
5. To encourage participation in and to promotethe annual Hands Up Survey in September as partof the criteria for Sustrans’ safe routes to schoolfunding
Sustrans Ongoing Increase innumber ofparticipants inthe Hands UpSurvey
6. To encourage private sector employers tobecome Cycle Friendly Employers by offeringloan support for workplace cycling facilities.
Energy Saving Trust 2010 £150k Increase inprivate sectoremployeescycling towork
7: To complete the missing links in the NationalCycle Network in Scotland.
Sustrans Ongoing £5.65m Completed NCN in Scotland
8. To promote the use of planning policy, accesslegislation and design guidance to a wide range ofprofessionals; and to promote the outcomes ofaccess legislation in the form of leisure activities.
All stakeholders Ongoing Better designed, accessible cycling facilities
9. To encourage cycling and rail integration byworking in partnership with Network Rail andfranchise operators to identify opportunities forcost effective improvements in infrastructure andservices.
Transport Scotland, Ongoing Improvedcycle facilities
10. To continue to work with SCOTS and otherpartners to encourage the further roll-out ofeffective 20 mph schemes in residential areas.We will work to ensure that as far as possiblethese also cover cycle routes and areas with highnumbers of pedestrians and cyclists.
Scottish Government,SCOTS and localauthorities
Ongoing More 20 mphschemesacrossScotland
11. To publicise and promote methods of trafficcalming on non-residential mixed-use arterialstreets such as those described in DfT LocalTransport Note 2/08.
Scottish Government,SCOTS and localauthorities
Ongoing More 20 mphschemesacrossScotland
12. To undertake a legislative search to reveal theoperation of liability laws and how they work inother countries in Europe and around the world,and whether there is a direct link to levels ofcycling and KSIs.
Scottish Government 2010-12 Betterunderstandingof liability lawand effect oncyclist KSIs
13. To try and identify what kind of hierarchymight be established and develop an educationalawareness campaign for all road users.
Scottish Governmentand stakeholders
2010-12 Fewer cyclistaccidents
14. To investigate the degree of statutoryconsultation required for new traffic managementmeasures in other northwest European countries;and, to gather the views of stakeholders on anyproposed changes to the current system.
Scottish Government 2010 onwards Lessbureaucraticprocess forimplementingTROs
15. To update and re-issue Scottish OfficeDevelopment Department Circular 7/97.
Scottish Government 2010 onwards Lessbureaucraticprocess forimplementingTROs
16. To continue to collect data that will provide anational picture of cycling and travel habits
Scottish Government Annually Publication oflocal andnationalstatistics
17. To develop guidance for gathering data on thenumbers of people cycling at a local level.
Led by CyclingScotland
2010 onwards Publication oflocal andnationalstatistics
60
Cycling Scotland 2009/2010 Annual Report &
Accounts
61
Cycling ScotlandConsolidated Balance Sheet at 31 March 2010
2010 2009£ £ £ £
Fixed Assets Tangible assets 513 634
513 634Current Assets Debtors 71,404 57,990 Cash at bank and in hand 467,429 202,824
538,833 260,814 Creditors: Amounts falling due within one year 304,767 78,639
Net Current Assets 234,066 182,175
Total Assets less Current Liabilities 234,579 182,810
Net Assets 234,579 182,810
Represented by:Unrestricted Funds General 206,782 182,175 Designated 513 634 Restricted 27,284 -
234,579 182,809
The foregoing Income and Expenditure Account and Statement of Financial Activities and Balance. Sheet are not themselves the statutory accounts but are a summary of the consolidated statutory accounts which have been subject to audit. The Auditors’ Report in the statutory accounts contained an unqualified opinion. The full accounts, including the Auditors’ Report and Directors’ Report, will be presented at the AGM on 25 November 2010. A copy of the full accounts can be obtained from the Secretary.
Cycling Scotland 2009/2010 Annual Report &
Accounts
63
Cycling ScotlandConsolidated Income and Expenditure Account and Statement of Financial Activities for the year ended 31 March 2010
Unrestricted Funds Restr. Funds 2010General Designated Total
£ £ £ £Incoming ResourcesFrom Generated Funds Gifts and donations 450 - 4,000 4,450 Trading Income 73,938 - - 73,938From Charitable Activities Scottish Government Grant 901,600 - - 901,600 Education and consultancy 6,160 - - 6,160 Marketing and event income 10,042 - 219,361 229,403 Other income 70,782 - 30,043 100,825From Investment Income Bank interest 4,585 - 30 4,615Other Incoming Resources Salaries and premises costs recharge - - - - Profit on disposal of fixed assets
Total Incoming Resources 1,067,557 - 253,434 1,320,991
Resources ExpendedCharitable Expenditure Charitable Activities 602,123 - 625,613 1,227,736 Governance Costs 14,213 - - 14,213 Other Resources Expended - 864 - 864
Total resources expended 616,336 864 625,613 1,242,813
451,221 (864) (372,179) 78,178
Exceptional items (26,407) - - (26,407)
Transfers (400,206) 743 399,463 -
Net movement in funds for the year 24,608 (121) 27,284 51,771
Balance brought forward 182,174 634 - 182,808
Closing balance at 31 March 2010 206,782 513 27,284 234,579
Comprising:-Unrestricted Funds General 227,541 - - 227,541 Transport Planning and Engineering (20,759) - - (20,759) Designated Assets 513 - 513
Restricted Funds Cycle Friendly Employer Fund - - 25,108 25,108 Pedal for Scotland Fund - - 2,176 2,176
206,782 513 27,284 234,579
Surplus/(deficit) for the year and netincoming/(outgoing) resources beforetransfers and exceptional items
2009Total
£
11084,121
1,478,7883,472
145,2833,403
14,794
-
1,729,971
1,616,07242,771
5,560
1,664,403
65,568
-
-
65,568
117,241
182,809
202,754(20,579)
634
- -
182,809
Cycling Scotland24 Blythswood Square
Glasgow G2 4BG
T: 0141 229 5350E: [email protected]
Scottish Charity Number SC029760
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2009/2010