Upload
jmiranda88
View
490
Download
0
Embed Size (px)
DESCRIPTION
Citation preview
Ann TaylorJessica Miranda
About Ann Taylor ANN’s heritage dates back to 1954,
when founder Richard Liebeskind opened his first store called Ann Taylor.
By 1983, Ann Taylor had grown from a regional brand to a national brand with 47 stores across the United States
Target Market
Ann Taylor -The core brand, Ann Taylor primarily
targets fashion conscious, professional women aged 25-55
Ann Taylor LOFT 18-25 Clothing is edgy, trendy, and less
expensive.
Current Marketing Strategies Catalog Magazine Ad. Email Online Store Social Media
Twitter Facebook Blog
S.W.O.T (Current)
Strength•Brand reputation•Solid Traditional Retailers
•Great value in LOFT
• In house design team
Weakness• Restructuri
ng webpage
• Increase in sales via Internet
• Very large target market
Opportunit• Increased sales and revenue
• increased traffic•Stregthen brand loyalty(Repeat Customer)
Threats•Competitor's updated ecommerce stragties
•Social media- savvy competitoin
Holes In Marketing Strategy Two Target Market -Brand Loyalty Online navigation -Clutter Blog -Layout not user friendly -Clutter -No consumer interaction
Implementation Plan Tweak current platforms Online navigation:
Tweak webpage layoutBlog-Redesign Current layout-Social Media Team (Blog Writer)
S.W.O.T (after)
Strength•Engaging Consumer• Soildiffy the Brand• Impoved Navgation on
site•Decrease shopping cart
abondement
Weakness•Take away from Online
store
Oppurtunites• Increased sales and
revenue• increased traffic• Stregthen brand
loyalty(Repeat Customer)
Threats•Companies imitate
social media stragties