Market Research Aim: Find a new flavour of ice-cream. Target: Both sexes (Female and Male), between 10 years and 50+ years old, middle to high class.Where: Recoleta (Patio Bullrich)

• Where did range yourself?a.10 to 19b.20 to 29c. 30 to 40d.50 and more

• Do you like Ice cream?a.Yesb.No

• How often do you buy Ice cream? a.More than two days a weekb.Once a weekc. Every two weeksd.Once a monthe.Only in weekends

• Do you like an Ice Cream made of:a.Milkb.Creamc. Waterd.Yogurte.Others

• How many Ice Cream flavours do you like?a.Just oneb.2c. 3d.4e.More than 4

• What flavour do you prefer?a.Chocolateb.Dulce de lechec. Strawberryd.Vanilla • Americana• Mint• Others

• Will you mix it with candy?a.Yesb.Noc. Maybe

• What type of candy do you prefer?a.Chocolate bar (Milka, etc)b.Bonobom c. Nougat candyd.Titae.Tobleronef. Others

• Would you like that this new flavour have some alcohol?a.Yesb.Noc. Maybe

• Would you like this flavour had a light version?a.Yesb.Noc. Maybe

• 1)

• 50% of the people were 50+, 40% were 10-19, 5% were 20-29 and finally 5% 30-40.

• 2)All the people• Liked ice cream

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• In conclusion we can say that all the people liked Ice cream, The product or the flavour will be for all ages, this flavour would be of Cream,this flavour would have some chocolate, with any particular mix, with no combination of alcohol and nor a light version.