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ARTWORK with an IMPACT
Angeleno Artistry is a Los Angeles art and lifestyle brand that sells affordable original art and limited edition art prints from established LA artists to fund art classes in inner city and underserved elementary schools where the arts have been cut. We have created a platform for young people to get involved with art collecting, while giving back in the process.
Traction Young Adults have proved that they are tired of hanging IKEA prints and movie posters on their walls, but will still shy away from the traditional gallery experience. • 750 Paying Customers in Under a Year (September ‘14 Launch) • $60k in revenue with $80 average order value in under a year • $20k Paid out to Los Angeles Artists • 10k+ Instagram Followers (@angelenoartistry) • Two Sold Out Physical Pop Up Art Shows • Upcoming Pop Up Shows with Bezar.com & Gilt.com • Steady increase in month to month spending
Conscious Spending Millenials, the new dominant cultural and spending force, continue to focus on spending money with companies that give back in a real, tangible way that allows them to feel involved with the cause, ie Tom’s, OneHope Wine. Our customers have funded over 500 hours of creative art, dance, and music classes already this year for students that otherwise would not have had access to art classes, just by purchasing affordable art from Angeleno Artistry.
The Perfect Equation By hanging real artwork from real artists, our customers are making a real difference.
YOUNG CONSUMERS DESIRE TO: Make a difference + Get involved with the real art world
The perfect equation for a company that facilitates just that
Growth With continued growth, Angeleno Artistry will
• Begin producing high-end artist designed apparel and select lifestyle products, with the same give-back model.
• Grow into a relaxed physical retail/gallery/office space that allows young people to feel comfortable shopping for affordable art (the anti-gallery).
• Organize monthly art events called ‘Brunch and Brushes’, that will allow attendees to paint their own canvases during bottomless mimosa brunch, with live music and silent art auctions.
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With exponential social media and online gallery growth continued due to high-quality, shareable content, Angeleno Artistry will become a staple art and lifestyle brand, selling the Los Angeles artistic style across the country with revenue from original art, art prints, apparel, and events.
Competition Online art sales are no longer a joke – it is estimated around 300 companies are now selling artwork online, in a developing $200 million market, however... ZERO of these companies feature any type of philanthropic mission or socially conscious business plans, nor do any focus on selling the style of a specific market (Los Angeles), to the world.
Team FOUNDER AND CREATIVE DIRECTOR
Zack Holland Sold first company at age sixteen; independent art dealer
ARTIST RELATIONS AND DIGITAL MARKETING
Emily Priebe MFA from USC
EVENTS AND PROGRAMMING
Alexandra Reed MFA from University of London
ADVISORS:
Matthew Graczyk Founder, CEO of iCrumz
Stephanie Michele Founder, CEO of SocialBling
Join the Movement Help Angeleno Artistry Change the Way We Buy Art, While Giving Back in the Process.
Its ARTWORK with an IMPACT.