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Web Analytics

A Strategic Marketing Agency

Conversion Rate = Number of Visitors Who Reach GoalTotal Number of Visitors

X 100

Conversion

Marketing is a science. We can utilize key performance indicators to optimize and affect results.

Top Analytics Features

GoalsTrack actions and how people get there.

ProfilesSeparate your traffic and learn.

EventsTrack smaller actions to learn uses.

PPC IntegrationIntegrate with your search marketing.

IntelligenceGet alerts to be able to take action on analytics data.

Top Analytics Indicators

Bounce RatesWhy do they leave so fast?

Traffic SourcesWhere do they come from and whomatters most?

Popular ContentWhat are people interested in?

Exit RatesWhere are they leaving from?

Abandon DestinationsIn a process, where do they quit?

Search PhrasesHow do they find you?

Campaign PathsWhere do people go for specific campaigns?

Visit LengthHow long do they spend on a page or site?

Mouse Movement & Click LocationsWhere on the page do people click most?

Heat Maps

Social Media

Radian 6

SnurlTrack clicks easily for links.

HootsuiteManage all your social media and get statistics.

FacebookGet tons of information right on Facebook. Use their advertising tool.

TwitterUse their search and trends data to get stats.

Social MentionGreat tool to search specific terms.

Many MoreLot’s of analytics tools exist for SocialMedia, explore to find more.

E-Mail Marketing

Exact TargetProvides enterprise features fore-mail, mobile and social mediamarketing.

Mail ChimpIs a simple low-cost e-mailmarketing and survey tool that provides tons of great features.

OpensSee who opens, try to figure out why.

ClicksLearn why and where people click.

Location / TimeWhen do people open or click.

Subscribes / UnsubscribesAre people interested or NOT in what you have to say?

A/B Testing

Other Marketing

Custom URLsUse custom URLS from direct mail to social media to track when people come from different campaigns.

Custom Phone NumbersUse different phone numbers on various collateral, campaigns and mediawith tracking to see what drives phone calls.

Landing PagesFollow up your campaign message with similar messages, graphics and a streamlined process for people to act.

Coupons / Codes / AskMake sure that in-store visits are tracked to see how people learned about youand even why they came in.

Tying It Together

Use all these tools together to really learn what works. Knowing how people find you, what messages work, what information they want and how they leave can all be tied together to help in every aspect of your business.

ThinkA solid foundation is built with expert knowledge, constant measuring, thoughtful interpretation and smart processes.

• Market Research• Strategic Planning• Measurement• Usability Testing• Process Improvement• Training & Seminars

DesignFocused and impactful, our designs and messaging resonate with your audience to drive conversions.

• Branding & Identity• Web & Interactive• Print & Packaging• Tradeshows & Signage• Photography, Video & Writing• E-Commerce & Online Apps

EngageTargeting solutions to reach and build relationships with your audience, we deliver your brand to wherever they are.

• Search Optimizations• E-Mail Marketing• Advertising• Public Relationship• Social Media• Mobile

Contact Us

www.insivia.com

216-373-1080

2020 Center Street,

Cleveland, OH 44114