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An Introduction to nxtMOVE
2010
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We provide fact-based advice to clients
nxtMOVE delivers evidence-based, strategic advice nxtMOVE delivers evidence-based, strategic advice focused on customers, markets, competitors and channels.focused on customers, markets, competitors and channels.
We enable our clients to identify and capitalize on market We enable our clients to identify and capitalize on market opportunities and stay ahead of the competitive curve.opportunities and stay ahead of the competitive curve.
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We present market informed decisions
• Trade Groups• Academics• Niche Consultants• Regulatory bodies
• Suppliers• Competitors• Distributors• Retailers
Value Chain
Consumer Research Industry Experts
Secondary Sources
Client Internal• Demographic• Macro-economic• Press releases• Articles• Product literature
• POS Data• Market Research• Previous Analysis• Internal Expertise• Brainstorming
• Surveys (web & telephone)
• Online diaries• Focus Groups
More Quantitative
More Qualitative
nxtMOVE ANALYSIS & SOLUTION
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nxtMOVE: Building Blocks for Strategy Development
Strategic Market
Analysis
Competitive Intelligence & Benchmarking
New Proposition Development
Strategic Acquisition
Services
Based on our capabilities, we provide a range of strategic, advisory services to clients
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nxtMOVE provides a clear and comprehensive assessment of how markets are structured, the main drivers and pressures which influence them, what is likely to happen in the future, the opportunities for your company and how best to exploit them:
• market opportunity assessment• market entry feasibility analysis• assessment of market trends and key drivers• market modelling and pragmatic market forecasting
• scenario planning and commercial risk assessment
• market portfolio analysis
Strategic Market Analysis
Strategic Market Analysis
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Growth of Client X against the Market Growth
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Growth of Client X against the Market Growth between 2004-06
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Internal DiagnosticInternal Diagnostic
“Where are we now?”• Differentiators• Strengths & Challenges• Long-term Goals
Growth OpportunitiesGrowth Opportunities
• New Customers• New Services• Positioning for long-term
goals
External AnalysisExternal Analysis
• Customer Perceptions• Market Dynamics• Competitive Landscape
Gap Analysis
Opportunity Analysis
Strategic DecisionStrategic Decision
Planning the ImplementationPlanning the Implementation
Strategic ActionStrategic Action
How We Build Strategic Recommendations
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Competitive Intelligence & Benchmarking
nxtMOVE evaluates competitors’ strengths and weaknesses, building a comprehensive view of their priorities and capabilities and helps you to develop effective counter measures
• best practice development
• benchmarking and evaluation
• performance measurement
• development of sales tactics
• hot topic monitoring
• trend analysis and forecasting
• ‘how to sell against’ tools
Data
Synthesis
Impact on strategic decision-making process
Intelligence
Data
Information
Application
Collection
Competitive Intelligence & Benchmarking
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nxtMOVE provides a comprehensive repertoire of new proposition development services, from idea generation and testing through market forecasting and full commercial business case development:New
Proposition Development
• idea generation
• detailed market assessment and research
• external and internal concept testing
• product testing and improvement
• competitor response forecasting
• idea screening and evaluation
• business case development and planning
• distribution channel development
IdeasFeasibility
CapabilityLaunch
Test markets
Roll-out planning
Implementation support
Finalize business case
Develop media and marketing plan
Purchase physical resource
Finalize partnership / contracts
Commercial viability assessment
(demand / competition/ pricing / margins)
Business model
development
Develop / refine propositions
Familiarization
Blue sky idea generation
ideas, test qualitatively
Quantitative evaluation
Stage 1Stage 2
Stage 3Stage 4
IdeasFeasibility
Capability
Stage 1Stage 2
Stage 3
Build and develop
Screen and shortlist
New Proposition Development
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Market Analysis
Acquisition Search
Customer Due
DiligencePortfolio Company Support
Identify and evaluate potentially attractive markets
Validate target cash flows for the right valuation
Support the strategic initiatives of portfolio companies
Find companies to acquire
Strategic Acquisition Services
nxtMOVE provides support in the key areas of the acquisition decision making timeline. From market identification and testing, through to customer due diligence and portfolio company strategic support.Strategic
Acquisition Services
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Criteria Development for an AcquisitionCriteria Development for an Acquisition
Refined Market AnalysisRefined Market Analysis
Search – Target IdentificationSearch – Target Identification
Introduction to ClientIntroduction to Client
Gap Analysis
Opportunity Analysis
Strategic Acquisition Services: Buy-Side Search
Internal DiagnosticInternal Diagnostic
“Where are we now?”• Differentiators• Strengths & Challenges• Long-term Goals
Growth OpportunitiesGrowth Opportunities
• New Customers• New Services• Positioning for long-term
goals
External AnalysisExternal Analysis
• Customer Perceptions• Market Dynamics• Competitive Landscape
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Value Proposition of Strategic Analysis
Strategic initiatives in any market segment are best served by replacing “intuition” with initiative-driven strategic analysis.
The method for conducting strategic analysis should be repeatable, regardless of the strategic initiative.
Strategic analysis is most valuable when it is structured and methodical.
Engagement configuration should always take into consideration the proper insight from competitors, customers, and other market sources.
Independence of the engagement analysis is critical.
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• What are the competitive dynamics of our market in terms of growth, market size, industry trends, etc?
• How might we be perceived in the marketplace from both a competitive and customer perspective?
• How do we benchmark the operations of the “best in class”?• What should our organization look like in regard to key success factors, market
position, messaging, etc?• Who are our customers?• How do we position our products within the marketplace?• What is happening with our potential future customer base?• What is the market opportunity at present and in the future?• What new markets are emerging that we might be able to access?• What gaps exist in our current product offerings, geographic presence, etc.?
Typical Client Questions & Challenges
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Our Process – Insight Development
• Initiate contact with target organizations– Knowledgeable sources: competitors, customers, partners,
distributors, government officials and agencies, industry / financial analysts, etc.
– Protect client anonymity / confidentiality– Disclose our identity– Respect confidentiality– No financial / material enticement or coercion– Discussion rather than survey– Multiple contacts typically made within each organization
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• Founded in 1982• Unbiased third party advice and insight• Global capabilities: language and
proven track record in multiple industries in the global arena
• Understanding of U.S. and global markets and industries
• Interactive, flexible process• Industry expertise and practice areas
nxtMOVE is a boutique strategy consulting firm based in Reston, VA
• Diverse client base ranging from global industry leaders to private equity groups
• We typically support executive decision-makers in strategy, marketing and development / innovation
• Strong focus in:– Financial Services– Consumer Products– Industrial / Manufacturing– Health Sciences (Pharma, Biotech
and Medical Devices)– Private Equity– Other Industries
Firm Background Client Base
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Industry Focus
Financial Services
Industrial/ Manufacturing
Consumer Products
Credit Card Companies
Insurance Companies
Investment Banks Private Equity
Groups Financial
Information Providers
nxtMOVE has developed industry practices to better serve the needs of our clients
Telecoms & Technology
Health Sciences
Heavy Equipment Manufacturers
Building Products Companies
Automation & Control Companies
Chemical Companies
Aerospace and Automotive Companies
Paper Products Gift Companies Confectionary
Companies Homeware
Companies Tool companies
Computer Companies
Wireless Carriers
Information Systems Providers
Medical Products Pharmaceutical
Companies Medical Insurance
Companies