Ami5 marketing week program 220x220 lr.final

Monday 22 – Friday 26 AugustHotel Grand Chancellor 65 Hindley St, Adelaide Marketing Week 2011

marketingweek.com.au

AMI5 Marketing Week Program 220x220.indd 1 11/07/11 8:46 AM

Come together... in August

The words of the famous Beatles 1969 track ‘Come together’ still ring true. When we collaborate and work together, we can achieve amazing things.

Collaborating and uniting to realise a common goal is at the heart of what marketers do every day. So it makes sense to ‘come together’ and explore this theme at Marketing Week 2011.

Pre-event Masterclasses Monday 22 August

9.15am to 12.30pm

How to create a social media dashboard

and a social media newsroom

Laurel Papworth, The Community Crew

This practical session shows step by step how to set up (low

cost or free) a social media dashboard for monitoring and a

social media newsroom and a demonstration of tools to make

your life easier (no more pdf press releases!).

Social media dashboard

Want to know what customers, competitors and staff are

saying about you on social networks? Need to save time on

your social media monitoring? This masterclass gives you

practical steps to set up a free tool to monitor your brands

online. This class will show you how!

Social media press room

Spend time building a social media press room. If you find

your pdf attachments are not being opened and your email

newsletter is unread, how can you integrate Facebook and

Twitter into your website AND not have to spend all day

updating social media sites? Learn here!

Registration includes morning tea

Presented by the Australian Marketing Institute

1.30pm to 5.00pm

The social way

Gavin Heaton, SAP

Social media is more than just Twitter or Facebook. It’s

creating new behaviours and new business models and many

of us are already feeling its impact in our professional and

private lives. This workshop will step you through the process

of creating a continuous digital strategy – from objective

setting through the process of execution, channel selection

and content creation. You will discover how to test, measure

and refine your objectives and find out what it means to ‘lose

control of your brand’. By the end of this workshop, you’ll

know what it means to be on ‘the social way’ and what that

means for your business and your personal profile.

Registration includes afternoon tea


Day 1 Tuesday 23 August

Keynote Presentation

Session 1A – 7.30am to 9.00am

How eyebrows, shoes and calligraphy can turbo-charge your

team’s creativity

Dr Amantha Imber, Inventium

Learn how to dramatically boost your team’s ability to generate

brilliant ideas during this interactive keynote presentation.

You will leave with a bunch of practical tools to take straight

back to the office that we guarantee will immediately boost

your team’s ability to produce breakthrough thinking.

Registration includes breakfast


Session 1B – 9.15am to 10.30am

Collaborating in the insecure world of marketing

Digby Richards, AJF Partnership Sydney

Through a range of examples from India to China to Australia,

Digby will provide insights into how best to weave cultures,

skill-sets and attitudes together to create winning work.


Registration includes morning tea with the Marketing Week

exhibitors, 10.30am to 11.00am – Session 1B and 1C delegates

Session 1C – 11.00am to 12.15pm

21st century communication – social media in the new age

Stephen Yarwood, Lord Mayor of Adelaide

A self-confessed digital media ‘nerd’, Stephen will talk about

his recent Lord Mayoral election campaign and how he

utilised new media – as well as more traditional channels –

to build support. As Lord Mayor, Stephen uses Twitter and

Facebook regularly to promote his work and communicate

with the community. In his session, Stephen will also talk

about the benefits and challenges of using social media as a

public figure in the 21st century.

Presented by The University of Adelaide

Gala Awards Lunch

Session 1D – 12.30pm to 2.45pm

Innovation, Creativity and Entrepreneurship – New Journalism

that is turning Newspapers into News Brands

John Hartigan, News Limited

The Gala Awards Luncheon includes the announcement of

the Emerging Marketers’ Internships and the presentation

of the Australian Marketing Institute’s South Australian

Awards for Marketing Excellence.

Registration includes lunch and refreshments


Session 1E – 2.45pm to 3.45pm

‘Wine as a social bond’

Engaging wine buyers through virtual brand communities

and other e-based channels

Dr Roberta Veale, The University of Adelaide

When a product category or activity becomes highly

meaningful for consumers, communities emerge around it.

This interaction is now facilitated by the Internet (but seldom

exclusive to it). This has empowered consumers and enabled

them to build a stronger stakeholder group, giving them a

louder voice. A major implication of this is that consumers

are very active in creating brand meanings and marketing

managers exert far less direct control. In this presentation

Dr Veale will discuss control and influence, who moderates

eWOM discussion and how to keep information flowing.

Registration includes afternoon tea with the Marketing Week

exhibitors, 3.45pm to 4.00pm Session 1E and 1F delegates

Presented by The University of Adelaide

Session 1F – 4.00pm to 5.15pm

Collaborating on the inside, outside and with crowds

Peter Williams, Deloitte Digital

• The new art of the possible

• Clouds and crowds

• Formula for engagement

• Success stories.




Session 1G – 5.30pm to 7.00pm Hotel towels, chocolate chip cookies & a murder in Los Angeles: the truth about connectivity in a digital world Jon Steel, George Patterson/Y&R

Our industry is changing rapidly and many of the old rules

no longer apply. Each and every week we’re introduced to

a new device, a new technology, a new way of connecting.

But just because we can use all of these new toys, Jon will

argue it doesn’t mean that we should. At its heart, marketing

communication is about making connections with real

people, in the real world and the best lessons about how to

get it right lie not in technological possibility, but rather in our

human experience.

Registration includes refreshments


Day 2 Wednesday 24 August

Sponsored by Hughes Public Relations Session 2A – 7.30am to 9.00am Q & A. Cleverness, collaboration and creativity: what’s the client’s role in a great campaign? James Calvert, The People’s Republic of Animation, Russ Mitchinson, DDB Sydney, Jason Hollamby, FNUKY, Christian Russell, Clemenger BBDO Adelaide, David O’Loughlin, SATC, Sudeep Gohil, Droga 5

Moderator: Tim Burrowes, Mumbrella


Presented by the Communications Council of Australia

Session 2B – 9.15am to 10.30am The elephant in the room – the case for more strategic planning

Sudeep Gohil, Droga5

Every client survey seems to put strategic planning, business

planning or just ‘thinking’ at the top of their agency

requirements wish lists. How many times have we heard

‘showing a better understanding of our business needs’ or

‘demonstrating key insights into our target’ as rationales

from clients when switching agencies...so why is strategy

planning the least well defined, most misunderstood, most

revered, most feared and most ‘un-costable’ discipline in

communications today?


Registration includes morning tea with the Marketing Week exhibitors, 10.30am to 11.00am Session 2B and 2C delegates


Experiences at the speed of web: how online experiences are

changing everything!

Michael Kordahi, Microsoft Australia

• Great user experiences can make your software game-

changing (or at the very least in demand by your users)

• The web is far broader than the browser. Learn how web

experiences should span devices, users and scenarios

• What will the next generation of apps and engagement

look like? Will they look the same as they did in the past

2, 5 or 10 years?

Presented by TAFE SA


Australia’s Festival City

Douglas Gautier, Adelaide Festival Centre

• Positioning Adelaide as a creative and cultural hub

• Punching above our weight nationally and in the region

• The role in this of the Adelaide Festival Centre as a

creative and community leader



Session 2E – 2.00pm to 3.15pm

Fishing where the fish are

Chris Taylor, 10 Network

In the fragmented world of media, fierce competition for

eyeballs has never been greater. Keeping up with trends

and staying ahead of the game is critical to the success of

all outlets, in particular for ‘traditional’ media. TV viewing

has increased thanks to multi-channelling and the Internet.

A free-to-air television network must bring together its

current assets and invest in potential new ones to ensure they

stay relevant and attractive to the masses. This is vital for the

future of their industry and the continuation of investment in

quality content.

Presented by the University of South Australia


exhibitors, 3.15pm to 3.45pm Session 2E and 2F delegates

Masterclass Numbers strictly limited

2.00pm to 4.00pm Strategic planning Sudeep Gohil Droga5, Russ Mitchinson, DDB Sydney

At the heart of all creative techniques is the idea that you need to be taken away from your problem to generate fresh ideas. Skill-up attendees so they can more actively participate in and run a variety of workshops, leading to better, brighter and quicker thinking. This is a two hour workshop with the best in the business of strategic planning. Book early as places are limited to 20.


Session 2F – 3.45pm to 5.00pm Work rest play Vince Frost, Vince Frost* Design

Start a conversation…

That’s how one company came to design a 1,000 page Indian cookbook while rebranding an Australian city, rolling out airport signage for a national airline and creating a digital presence for an internationally-renowned conductor.

Everyone has a story. Everyone has a message to share. No matter where you are in the world, Frost* can help tell yours. It’s a virtuous circle.

The diversity of Frost* clients enriches us, gives us insight into what people want, what they like, how they feel.

At work, rest or play, people – you, us, everybody – are looking for meaning, for creativity. We’re all looking for a connection. You have a story to tell. We love telling stories. Let’s start a conversation.

Presented by the Australian Graphic Design Association

Session 2G – 5.15pm to 6.45pm Analogue to digital: organisation wide adoption of digital Colin Yeung, Digital Market Square (DMSq)

How did a traditional sports facility management business spend the past 2.5 years updating its marketing activity into the digital age? MSAC is home to a myriad of communities and an envious list of facilities. Complementing this story will be advice and knowledge on how you can successfully embrace a digital strategy for your own organisation. What to look for, how to best select, work with and partner with an agency to assist your organisation’s approach in integrating digital as a whole of business imperative.

Registration includes refreshments Presented by the Communications Council of Australia


Day 3 Thursday 25 August


Collaboration in a crisis

Professor Nicholas Procter, UniSA

The Public Relations Institute of Australia invites you to

‘Come Together’ for an informative panel on ‘collaboration

in a crisis – how working together can achieve results’. With

real and perceived crises attracting unprecedented publicity

and public opinion, join some of Australia’s leading crisis

management experts from fields including mental health

and immigration as they share their stories on the growing

importance of collaboration in a crisis. Headlined by Professor

Procter – Chair of Mental Health Nursing, School of Nursing

and Midwifery at the University of South Australia, this event

is sure to provide some food for thought to start your day!


Presented by the Public Relations Institute of Australia

Session 3B – 9.15am to 12.15pm

How to start a glocal brand locally incorporating social media

Prashant Hari, Cloud 9 Creationz & Colmar Brunton

This presentation showcases some of the remarkable

changes happening in the digital sphere, how people can

use, implement and collaborate with others within the digital

space using social media to start a global brand…locally!

It also looks into how businesses and corporations can start

understanding some of the vast changes happening within

the digital space by better understanding what’s happening

and how to stay on top. Connect with those who add value to

your brand and business and ultimately harness the exciting

changes happening for their personal and professional

benefits. This is a practical case-study which uses real life

examples across social networks like Facebook, Twitter,

YouTube, LinkedIN and others to bring to life the paradigm

shift affecting all advertisers, marketers and researchers.

True customer collaboration

Bob Sharma, Telstra

Many industry commentators have asked when research

will get into the boardroom. Who cares really if research is

in the boardroom as long as the customer view gets in there!

No true customer connection is possible without pain and

no real connection can be made via a one off, 15 minute

online survey with a customer once a year. It takes time, it

takes multiple conversations or interactions, it takes an ability

to listen, it takes two way communication, it takes trust,

it takes patience and strong analysis. This presentation will

demonstrate that customer experience research can affect

business change through encouraging simplicity.


exhibitors

Presented by the Australian Market and Social Research Society

Session 3C – 12.30pm to 2.00pm

Its not just about the art

Katrina Sedgwick, Adelaide Film Festival

Presenting a festival requires a critical mass of resources and

collaboration – and financial support – between cultural

partners, sponsors, the media and a host of individuals. In a

time of shrinking government budgets, corporate support and

sponsorship plays an increasingly vital role in arts delivery.

Join BigPond Adelaide Film Festival Director and CEO to

explore the journey a festival takes from the germination

of ideas to the delivery of the vision and how collaborative

sponsorships can reward all parties.


Presented by Flinders University


Five personal decisions which will impact every aspect of

your marketing career

Dr James Cowley

Changes of colossal proportions are taking place which will

impact the entirety of marketing as we know it. For the vast

number of companies, these issues are not even being debated

and those that recognise some of them are just starting to

scratch the surface. Because we are locked into mindsets

and theories of marketing that predominantly describe the

past, we hardly recognise the impact these changes will bring.

This session will discuss five major changes, each one focusing

our minds on a very focussed decision that we have to take

away, think about and make. The result of that decision will

impact the absolute fundamentals of how we will individually

approach marketing in the next decade. Most people don’t

even recognise there are decisions to make; many will revert

to the safety and road to oblivion of the past. But some will

recognise the size of these changes and the opportunity they

afford and how radically new thinking could be joined to the

best of existing practice.


exhibitors, 3.15pm to 3.45pm Session 3D and 3E delegates

Presented by Emerging Marketers, a special interest group of

the Australian Marketing Institute

Session 3E sponsored by Exact Target

3.45pm to 5.00pm

5 things consumers want from interactive marketers: top tips

to improve engagement across email, Facebook and Twitter

Eric Prugh, Exact Target APAC

This report goes beyond the theoretical to provide real,

actionable advice that marketers can follow TODAY.

What’s inside this report for marketers:

• Top things consumers want from interactive marketers

• Specific steps marketers should take to meet those needs

• Practical ways to improve engagement across email,

Facebook and Twitter



Session 3F – 5.15pm to 6.45pm

Dare to dream

Nick Baker, Tourism Australia

Oprah was one of those dare to dream projects that came

true. From the day Oprah’s Ultimate Australian Adventure

was announced, it ignited a spark that drew the country and

industry together to host one of the world’s most influential

people and 302 of Ms Winfrey’s ultimate viewers. Logistically

it was a huge undertaking, involving a myriad of stakeholders,

but in the end it was a success and it demonstrated the very

essence of the brand ‘there’s nothing like Australia’. Core to

the visit was to make compelling television content that would

inspire people around the world to visit our country and to

integrate this with online content and tactical campaign

activity that would convert the interest into actual visits. For

Australians, we wanted to ensure that the country would be

featured in a way that would make them proud. The results so

far have been phenomenal with Oprah’s four hour television

love-fest highlighting what is great about Australia in her

words, not ours.

Registration includes refreshments



Young Marketers

Battle of the creatives

Session 3G – 6.00pm to 9.30pm

Black and White Room, Colonel Light Hotel

How much do you really know about the

SA marketing industry?

Come and see young media, marketing and advertising

specialists collaborate creatively as they are tested in an on

stage battle of marketing wits, Spicks and Specks SA style.At

the ‘Young Marketers: Battle of the Creatives’ event you’ll be

able to see speakers from Marketing Week and from SA work

together to answer trivia questions from the Mayor of AdTown

about ‘Heaps Good’ marketing campaigns and SA marketing

gossip. Prizes are to be won for audience participation!

‘Young Marketers: Battle of the Creatives’ is one of the only

events where you can soak up the knowledge and mingle with

the stars of Marketing Week. So if you are a young professional

who wants to build your social and professional networks

outside your usual confines, come to the Young Marketers:

Battle of the Creatives, event for a night of fun, education and

star spotting.

Presented by the Emerging Marketers, Young Bloods,

AMSRS and ADMA

Day 4 Friday 26 August


Critical issues facing marketers in a digital age

Jodie Sangster, ADMA

Fomerly ADMA’s legal eagle and fresh from a five year stint

with the US Direct Marketing Association, ADMA’s new

CEO Jodie Sangster will cover some of the most critical issues

facing marketers in a digital age. Data privacy, behavioural

advertising and arm wrestling with government are a few

of the areas you’ll get up to speed with over breakfast. This a

must see session for marketing decision makers.


Presented by the Australian Direct Marketing Association

Session 4B – 9.15am to 10.30am

Insights and inspiration – how big data is changing business

Tony Davis, Quantium

Tony Davis, ADMA Chairman and CEO of data consultancy

Quantium, will share some of his experience of uncovering

gold in company data. Hear about what to look for, how to

uncover marketing opportunities and how to action them.



exhibitors, 10.30am to 11.00am Session 4B and 4C delegates


The lion’s stage

Matt Batten, Wunderman

Matt Batten, Creative Director of Wunderman and the only

Australian judge of the 2011 Cannes Direct Lions, takes us

through his experience of advertising’s biggest and most

coveted awards and provides some insights on what it takes to

get to the Lion’s stage.


Session 4D – 12.30pm for 1.00pm to 3.30pm

SA Marketing Lunch

Creativity, competition, collaboration

Yvonne Adele, Ideas Culture

The Industrial Revolution and Information Age levelled the

playing field in business. In the 21st century, even the smallest

company can now access the world’s best systems, efficiencies

and high tech tools. Welcome to the Age of BIG Ideas, where

success now relies on finding a constant supply of fresh ideas,

followed up with swift action. Yvonne guarantees to unleash

the creative thinking powers in every delegate.

Registration includes a 3 course lunch and refreshments

An initiative of the Australian Direct Marketing Association


Speakers

Yvonne Adele

Founder of Ideas Culture

Yvonne Adele is one of Australia’s most recognised thought

leaders and advocate of the need for BIG ideas. As the founder

of Ideas Culture, Yvonne teaches the skills that enable anyone

(even the self proclaimed left-brainers) to unlock their right

brain potential. Her sessions challenge people’s perceptions of

what it takes to consistently generate, select and implement

sophisticated ideas. In addition to providing a pathway to then

convert these ideas into practical strategies that can convert

business challenges into new opportunities.

Nick Baker

Executive General Manager,

Tourism Australia

Nick is responsible for managing Tourism Australia’s global

marketing operations, including its global advertising

campaigns, digital presence, international public relations,

business and major events promotion and trade development

and marketing. Nick’s remit also extends to the marketing of

Australia domestically, most notably through programs such as

the ‘No Leave No Life’ campaign. Most recently Nick launched

the new multi-platform, ‘There’s nothing like Australia’

campaign, which has already won significant support from

Australia’s tourism industry. Nick joined Tourism Australia

in August 2007 after ten years with Voyages Hotels and

Resorts as Executive General Manager Sales and Marketing.

Matt Batten Creative Director,

Wunderman

Under Matt’s creative leadership, Wunderman has become

the fastest growing agency in Australia. Most recently,

Wunderman received a rare Highly Commended Direct

Agency of the Year 2010 at the AdNews Awards and was

shortlisted for Australian DM Agency of the Year in the

B&T Awards 2010. The agency counts some of the world’s

biggest brand names as clients, including Microsoft, Nokia,

Coca-Cola, Ford and Dell. One of the most awarded

integrated creatives in Australia, Matt was named Creative

of the Year 2010 in the APAC region at the Digital Media

Awards in Beijing and was a judge on the 2011 Cannes Lions

Direct jury. He is also the only art director in the world with

two campaigns in the top ten of Won Report’s ‘World’s 50 Best

DM Campaigns 2005’.

Tim Burrowes Editor,

Mumbrella

Tim is the founding editor of Mumbrella which launched in

December 2008. Since then it has become the must read of

Australia’s advertising, PR & media world – blisteringly fast.

Prior to that, he was group editor of Reed Business

Information’s Media Group, including editor of B&T. Before

coming to Australia, Tim was the launch editor of the Middle

East edition of Campaign magazine, which covers advertising

and marketing stories throughout the region. Previously, he

was editor of Media Week in the UK. He was twice named the

British Society of Magazine Editors’ business editor of the year.

James Calvert Production Director,

The People’s Republic of Animation

As co-founder and director at the PRA, James has either

directed or supervised all of the advertising and game

cinematics produced at the PRA since 2005. Aside from recent

work directing game trailers for the likes of Sony Computer

Entertainment and THQ, James has directed successful TV

commercials for brands such as Mitsubishi and Bridgestone

for agencies including Clemenger BBDO, KWP! and Ogilvy

Vietnam. James has also directed several award winning short

films including Carnivore Reflux, which was a finalist at Sony

Tropfest (2006) the world’s largest short film festival.

Dr James Cowley Business Creator-Owner-Developer,

Strategist, Market & Social Researcher,

Innovator, Trends Analyst

Substantial innovation in every role, across three fields

(education, health and business) and many countries. James

built, grew and sold highly profitable businesses from scratch,

built and led very high performing teams and consulted over

the long term at very senior levels to global corporations

and governments. He also has huge commercial/consumer

research experience – over 1000 projects – with a deep

understanding of where the consumer is. A challenging

keynote speaker, author of several books and numerous

media articles, he constantly pushes the boundaries and

concentrates now on those things you will not hear about

elsewhere.

Tony Davis CEO, Quantium,

Chairman, ADMA

Tony Davis has held marketing and strategy director roles with

blue chip brands in the UK and Australian financial services,

publishing and other consumer industries. Now a partner of

Quantium his career has uniquely spanned both client and

consulting in data driven strategy. He is a regular contributor

to industry thinking on marketing strategy, measurement and

accountability.

Vince Frost Chairman & Creative Director,

Frost*

Vince Frost is arguably Australia’s most recognised designer

and certainly one of the most globally celebrated and awarded

of our time. A member of D&AD (Design and Art Directors,

London), ISTD (International Society of Typographic

Designers, London) and the AGI (Alliance Graphique

Internationale, Switzerland), Vince plays an active role in the

global design community, regularly sitting on international

judging panels and lecturing at colleges and conferences

around the world. Vince has won many awards, including

D&AD silvers, golds from the New York Society of Publication

Designers and gongs from the New York and Tokyo Art


Directors’ Clubs. Vince continues to work with a broad range

of international clients, including Phaidon Press in London,

Colliers International, D&AD in London and he was recently

appointed Creative Director for the iconic Woolworth’s

Department store in South Africa, designing across a number

of touchpoints throughout the stores and cafes.

Douglas Gautier CEO & Artistic Director,

Adelaide Festival Centre

Douglas joined the Adelaide Festival Centre in 2006. Since

then he has revitalised the Festival Centre with a ‘program-

led’ approach to increase audiences, including two new

events – The Adelaide International Guitar Festival and

OzAsia Festival. Douglas came to the Festival Centre after

leading one of the world’s great arts festivals in Hong Kong and

with international experience in media, tourism and the

corporate sector. He currently is the Chair of Asialink’s

Performing Arts Advisory Committee and serves on the

boards of the Association of Asia Pacific Performing Arts

Centres, the Adelaide Convention Bureau and is an executive

committee member of Live Performance Australia and

continues to be an advisor to the Hong Kong Arts Festival.

Sudeep Gohil Strategic Planning Director/Partner,

Droga5

Over the years, Sudeep has been fortunate enough to have

worked with some of the most compelling agency brands

in the world from George Patterson Bates, BBH to Wieden

& Kennedy.

Prior to Droga5, Sudeep was the global planning director

on Nike with W+K and also led strategic planning for the

agency’s other clients including: EA, Old Spice, Coca-Cola

and Starbucks.

On his return to Australia in 2007, Sudeep joined Droga5 as

one of the three founding partners of the agency.

Since launching in Australia, Droga5 has grown rapidly and

is currently working with VB, V Australia, Virgin Blue

and Telstra.

Prashant Hari, Technical Services Innovation Specialist,

Colmar Brunton

Head of PR, Innovations

and Marketing,

Cloud 9 Creationz

Prashant is the technical services innovation specialist

at Colmar Brunton where he plays an active role in the

development, implementation and execution of new products

and is recognised as a thought-leader in the social media

space. Prashant is a member, speaker and contributor to the

Australian Market and Social Research Society. In addition

to his work in innovation for Colmar Brunton, Prashant

describes himself like this: social media evangelist, brand

geek, obsessed with mass communication, popular taste,

psychology, history and the art of global collaboration in social

media ranging from Mumbai to Sydney.

John Hartigan Chairman and Chief,

Executive Officer,

News Limited

John Hartigan heads News Corporation’s Australian

operations as chairman and chief executive officer of News

Limited. He is widely acknowledged as an industry leading

figure in Australian media. He was appointed chief executive

officer of News Limited in 2000 and chairman and chief

executive officer in 2005. John is a director of News Limited

and its subsidiary companies, Queensland Press, Advertiser

Newspapers and The Herald and Weekly Times Limited. He is

also chairman of Australian News Channel which owns and

operates Sky News and was, previously, a director of FOXTEL.

Among his external board and community responsibilities

he is a director of The Bradman Foundation, the Advisory

Council of the American Australian Association and the

NSW Wine Industry Council.

Gavin Heaton Director of Social Media,

SAP

For the last 12 plus years Gavin has worked from Australia

in global roles for a range of companies. While working with

global marketing agency, Creata, he was responsible for the

digital strategy and implementation of the HappyMeal.com

brand in the USA and its subsequent global rollout. He has

also built and grown business units for companies like IBM.

As the Director of Social Media for SAP North America’s

Premier Customer Network, he is responsible for establishing,

building and engaging a community of SAP’s largest global

customers.

Jason Hollamby Senior Writer

FNUKY

Jason Hollamby is a senior creative and writer working in the

South Australian advertising and communications industry.

Jason has spent nearly twenty years working through-the-line

on major local and national campaigns for many of Adelaide’s

top advertising agencies.

Dr Amantha Imber Inventium

Amantha is a creativity and innovation psychologist. Unlike

many self-proclaimed experts in the creativity and innovation

arena, Amantha has both the science (a PhD in organisational

psychology) and the clients (including Coca-Cola, LEGO,

Medibank Private, Red Bull, Deloitte, Vodafone and Westpac)

to back her up. She works across Australia, New Zealand, the

UK, United States and Europe.


Michael Kordahi Microsoft,

Developer

Michael is a developer evangelist for Microsoft Australia.

He has a strong background in web development and

now focuses on working with passionate early adopters of

Microsoft’s emerging web technologies. His dream is to see

software transform from utility to poetry. He blogs regularly

over at http://delicategeniusblog.com and regularly gets

his ass kicked by people younger than him on xbox live as

‘The Rain Dog’.

Russ Mitchinson Planning Director,

DDB Sydney

Having gained an MA in psychology and philosophy from

Oxford, Russ started his advertising career at WCRS in

London working on Orange, Vodafone, The National Lottery,

Carling and Ferrero. He was a Campaign magazine face-to-

watch and won a gold APG creative planning award for his

Vodafone roaming campaign. In Australia, Russ has also

worked at Clemenger and The Campaign Palace on a range

of clients from Visa, Mitsubishi, 3 and Allianz, to Bonds and

MasterFoods. He’s won 2 AFA Effectiveness awards for his

Canadian Club paper ’similar yet different’.

David O’Loughlin Director, SATC

David began his career with Young & Rubicam Adelaide in

the early 90’s working on national brands like Mitsubishi

Motors and Berrivale Orchards before moving to London

to work with BHO FCB on the Walt Disney, Waitrose, Leaf

Foods and Sara Lee business. After two years, David moved

to Canada to head up strategic planning with Dentsu Canada

for Toyota, Lexus and Canon Canada. David also led strategic

planning for MacKenzie Financial Corporation. After 3 years

in Canada, David moved to Chicago to work for Ogilvy &

Mather heading up strategic planning for the on-line financial

giant Ameritrade.com. On returning to Australia in 2002,

David joined TBWA\TEQUILA. He became national strategy

director in 2007 working primarily with Apple, Singapore

Airlines, eBay, St.George Bank and Mars/Pedigree. In 2009

David moved to Saatchi & Saatchi Sydney as Head of Strategy

working with Toyota/Lexus Australia, Lion Nathan, Cadbury/

Kraft, Emirates and Sony. In March 2011, David returned

home to South Australia to take up the position of Director,

Marketing and Communications with the SATC.

Laurel Papworth CEO,

The Community Crew

Laurel Papworth has been building online communities since

1989, including Usenet Newsgroups and IRC as part of the

AARNET (Australian Academic Research Network) team.

Laurel is CEO of The Community Crew and has run large

forums and virtual worlds for Everquest, Ultima Online and

TV shows such as Junior Masterchef, Big Brother and Biggest

Loser communities. Her workshops on online community

revenue streams are popular across Asia and she regularly

keynotes in the Middle East, Asia and Australasia on building

mobile and geo-locative based online communities. Laurel

was named ‘Head of Industry, Social Media’ for Australia by

Marketing Magazine, is listed as ‘most influential Twitter 100’

by Grader and Power150 by AdAge.

Professor Nicholas Procter Chair of Mental Health Nursing,

School of Nursing and Midwifery

University of South Australia

Professor Nicholas Procter is the UniSA inaugural Chair,

Mental Health Nursing and co-convenor (with Associate

Professor Wendy Lacey) of the Human Rights and Security

Research and Innovation Cluster of the University. The Cluster

is an inter-disciplinary group of UniSA researchers actively

engaged in the conduct of research across a wide spectrum

of disciplinary fields, including law, security, mental health,

risk and vulnerability. Nicholas has extensive experience

liaising closely with media organisations, focus groups

and the wider general public in the area of social inclusion

primarily as a member of the Council of Immigration Services

and Status Resolution.

Eric Prugh Director,

Solutions Consulting,

ExactTarget APAC

Eric helps navigate the interactive marketing landscape to

develop best practices and create opportunities for clients and

prospects to maximise their investment. With a background

in the agency world, he has a proven knowledge of the

world’s most sophisticated digital marketing programs. His

background in interactive application design, user experience

and online marketing best practices and optimisation provide

a great backdrop to make recommendations for emerging

trends in email marketing. Eric quotes one of his key strengths

as ‘breaking down technology into digestible, meaningful

tools’. Some of his clients include Citigroup, Best Buy,

TripAdvisor, Booking.com, Universal Music Group and

Abercrombie & Fitch.

Digby Richards Founding, Partner,

AJF Partnership Sydney

Digby started his career in Adelaide where he spent most of

his time at Clemenger before transferring to Clemenger

Sydney for a few years. Between then and now Digby spent

nearly ten years in Asia leading various agency teams for clients

like Disneyland, Development Bank of Singapore, Unilever,

Kraft, Motorola and Dell as well as a global leadership role

on the Singapore Airlines business. His agency experience

included Batey, Ogilvy and Bates. In 2005, Digby created the

David network, a creative network of agencies for the Ogilvy

group across Asia. From 2007 to 2010 he led the merger of this

business with Bates, another WPP company and was the CEO

for Asia Pacific for three years. More recently, he re-joined

his old Clemenger mates at AJF Partnership as the founding

partner of the Sydney operation.


Christian Russell Head of Digital,

Clemenger BBDO, Adelaide

Leaving university with a degree in ancient Latin and Greek,

Christian made the natural transition to digital work and

began his career as a writer and Flash developer before moving

into project management. With over 11 years experience

in some of Adelaide’s top web and software companies, he

has produced and managed a diverse bunch of occasionally

award-winning interactive projects from integrated digital

campaigns through to CMS powered websites, custom

intranet applications, web apps, phone apps, Flash games and

e-commerce sites.

Jodie Sangster CEO,

ADMA

Jodie Sangster joined the UK Direct Marketing Association in

1998 with responsibility for both UK and European regulatory

affairs. She moved to Australia in 2001 as ADMA’s Director

– Legal & Regulatory Affairs, playing a pivotal role in the

development of key legislation such as the Spam Act, Do Not

Call Register Act and APEC Privacy Principles. She then took

up the position of Chief Privacy and Compliance Officer with

Acxiom in Australia then the USA in 2007 before joining

the DMA in New York in 2009 as Senior Vice President of

Education & Global Development. She has maintained ties

with ADMA throughout as a Code Authority representative

and returned to Sydney in April to begin transition into the

role of CEO.

Katrina Sedgwick CEO,

Adelaide Film Festival

Katrina has an extensive background as a performer, arts

manager, creative producer and festival director. In 1994/95,

Katrina co-founded and co-directed the inaugural Sydney

Fringe Festival, was the associate producer of Red Square for

the 1996 Adelaide Festival and special events producer for

the 1998 and 2000 Telstra Adelaide Festivals. As the artistic

director of Come Out ‘99, the Australian Festival for Young

People, Katrina directed a program which saw an increase in

schools attendances by over 40% across the program. In her

capacity as artistic director for Adelaide Fringe 2002 Katrina

directed the event’s most successful program achieving

an increase of 60% in ticketed attendances resulting in an

increase of box office takings from $2.1 million to $3.85

million. As director and CEO of the Adelaide Film Festival

since its inception in 2003, Katrina developed a festival

garnering national and international acclaim. The 2011

Festival was the largest yet with a 22% overall increase in

attendances. In 2009 she won The Australian’s Cultural

Leader Award. Katrina has served on a number of boards and

is currently a member of Chunky Move, the Melbourne based

dance company.

Bob Sharma Group Manager, Market Insights,

Telstra

Bob has the challenge to drive Telstra’s goal to embed

customer insights into improving company wide customer

experience. He has over 20 years international experience

providing strategic input into key business decisions and

developing long term insights for leading global organisations.

Bob’s career has included both supplier and buyer roles

spanning the technology, automotive and financial industries.

Prior to Telstra, Bob was a global account director at a leading

global research supplier where as part of the global technology

leadership team he led best practice initiatives and through

thought leadership developed one of the largest corporate

technology clients. Back in the UK, Bob also worked for

Jaguar cars leading insights into customer experience and

new product development. In 2008 he relocated from London

to Melbourne.

Jon Steel Planning Director,

WPP Group

Chief Strategy Officer,

George Patterson/Y&R

Jon Steel is the author of two books, ‘Truth, Lies &

Advertising’ and ‘Perfect Pitch,’ but if he hadn’t written

them it’s unlikely that he would have read them. He lives in

Western Australia with his wife, two teenage children, a dog

and too many cats. He loves football (round ball) and cricket

and hates Blackberries and PowerPoint presentations.

Chris Taylor Head of Research & Revenue,

Network Ten Australia

• Bachelor of Business (Tourism & Hospitality) – University

of South Australia

• Master of Business Administration (Executive) –

Australian Graduate School of Management

• Revenue Manager, Seven Network 2001 – 2004

• Revenue & Research Manager, Multi Channel Network

(Foxtel/Austar) 2004 – 2007

• Commercial Airtime Manager, Network Ten 2007 – 2010

• Head of Research & Revenue, Network Ten 2011 –

In many ways what I do is a dream come true. I can say that

head-offices in television are not as exciting as the newspapers,

books and movies depict – they’re better.

Dr Roberta Veale Lecturer Business School,

University of Adelaide

Roberta has a strong background in industry with executive

experience in management and marketing. Previous roles

include regional manager, Coles Myer Properties and sales

and distribution manager in the finance industry. Roberta is

also a company director for an engineering design, research

and consultancy firm.


Peter Williams CEO,

Deloitte Digital

Peter is recognised as a global thought leader on innovation

and the use of web technologies and is becoming one of

Australia’s most sought after speakers around social media.

He is one of Australia’s leading thinkers and practitioners in

the area of innovation, technology commercialisation and

all things online as well as being one of the most well known

Australian CEO’s on Twitter. He is CEO of Deloitte Digital

and chairman of the Deloitte Innovation Council. Prior to

his role in Deloitte Digital, Peter was CEO of the Eclipse

Group, previously one of Australia’s largest web development

companies. Pete has worked with many high profile clients

such as BHP, Telstra, AFL, NAB, ANZ, Google, Microsoft

and the federal and Victorian governments and is also on the

board of Circus Oz and Emue Technologies.

Stephen Yarwood Lord Mayor,

City of Adelaide

Stephen is the City of Adelaide’s youngest ever Lord Mayor.

A town planner with nearly 20 years’ experience in state and

local government, he has dedicated his professional life to

developing cities.

Stephen’s vision for Adelaide is a modern, vibrant and

sustainable place to do business, live and enjoy life.

Colin Yeung Strategy, Commercialisation

& Program Management,

DMSq

Productisation, commercialisation and platform strategy

to CXO level. Comprising of: program management,

vendor management, facilitator and intermediary for SaaS

negotiation and integration, contract negotiation, strategic

planning and thought leadership. Business adviser and long

term partner in consultative operations focused digital

platform strategy and execution.


How to buy tickets to marketing week Event Ticket

Event tickets are a cost effective way to attend and can be

purchased by individuals or businesses. When purchased as a

corporate ticket, they are fully transferable amongst members

of your staff. For our planning, though, we do need to know

which sessions your staff will attend. Early bird Event Ticket

rates are available until 29th July.

Note: An Event Ticket does not include registration for

session 4D or the masterclasses.

Session Passes

Choose the session/s you want to attend and purchase

session passes individually.

Marketing Week registrations close 12 noon Tuesday

16th August.

Structured Professional Development

Australian Marketing Institute – Sessions 1A to 4C qualify for

structured professional development under the Certified

Practising Marketing Program (CPM) of the Australian

Marketing Institute.

AMSRS – QPMR points granted for attendance at sessions

3B (12.5 points) and 3E (6).

PRIA – Attendance at session 3A counts for 1.5 hours CPE.

How to register

For online registrations please visit:

www.marketingweek.com.au

Tel: 08 8242 0505

(Please have your credit card details ready to quote)

Fax: 08 8242 6505

To register via mail, please send completed registration forms

together with payment to:

Registrations

Marketing Week 2011

PO Box 211

Semaphore 5019

Conditions of Attendance

• No accounts or invoices will be issued. Registrations

without payment will not be processed. Faxed registration

forms will be received only if the credit card option

is completed

• Upon completion, the registration form becomes a

Tax Invoice. Please keep a copy for your records as no

additional Tax Invoice or receipt will be issued

• Cancellations must be made in writing. Regrettably, no

refunds will be available after 5.00pm Monday 8th

August 2011. A substitute delegate is welcome to attend

in your place. Please advise the Marketing Week event

manager prior to attendance

• Registrations received before 16th August 2011 will be

confirmed by email. No guarantee can be provided for

confirmation of registrations after that date

• Registration fees do not include personal, travel or

medical insurance of any kind. Delegates are advised

when registering for Marketing Week and booking

travel that a travel insurance policy be taken out to

cover loss, cancellation, medical cover, etc for any reason.

The Marketing Week committee and event manager do

not take any responsibility for any delegates failing

to insure

• The Marketing Week committee and conference event

manager take no responsibility for any costs, charges or

fines incurred by delegates in the process of attending

Marketing Week

The Marketing Week program was correct at the time of

printing. The Marketing Week committee and event manager

reserve the right to make alterations to the program if necessary.


Principal Sponsors

Day Sponsors

Event Sponsors Represented Associations Supported By

Sponsors

Marketing Week 2011 would not have been possible without the support of the following sponsors, associations and organisations. The committee appreciates their generosity and encourages all attendees to show their support for their important contribution to the marketing industry.

Marketing Week Committee

Thanks to the following committee members for their support:

Michael Ewer, TAFESA (Chair) Sputnik Jamie Scott, Communications Council Nicole Hartnett, UniSA Andris Versteeg, AMSRS Chris Dalton Eliza Saito, Flinders University Barry Salter, Australian Marketing Institute

Todd Miller, Australian Marketing Institute David Hall, Australian Marketing Institute Anita Berry, The University of Adelaide Josh Sampson, PRIA Kevin Robinson, Australian Marketing Institute Jason Neave, ADMA Laura Waterhouse, Australian Marketing Institute (Emerging Marketers) Virginia Swan, (event manager) Marilyn Penhall, (exhibition manager)
