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2. 2008 3.
Concept 4.
The Launch 5.
The Launch 6.
The Launch 7.
The Evolution 8.
The Evolution 9.
The Evolution 10.
The Evolution Sales Vision We are a customer focused sales organization that helps businesses succeed and reach their goals by providing them with strong advertising and marketing solutions. 11.
The Evolution 12.
Today 13.
Today 14.
Today Keys Territory Classifieds (2) Digital Specialists (3) Digital Specialist (2) Digital Specialist Traditional Sales Staff = Multi-Media Reps Consultative Sales Strategy 15.
Today Digital Specialists Agency Account Managers Developers or Vendor Clients 16.
Today No Shared Resources! Agency-Quality Creative Staff 17.
Today 18.
Today 19.
Today 20.
Ideal Customer 21. What We Do 22. A Digital & Direct Marketing Agency Products & Services 23.
Custom Quoted $4k-$20k 24. Fareway Food Stores Tummy Nummies Campaign 3-Month Campaign Website Recipe Sharing Tools Coupon Distribution Video Upload Sweepstakes Interactive Blog 45,000+ Pageviews 200+ Sweepstakes Entries 25.
A Micro-Site Solution Landing Pages $350 Setup $25/Month Splash Pages $750+ Setup $25/Month 26. Lumpys Boutique & Bubbles Fashion Show Temporary Landing Page Supporting Campaign Provided RSVP Registration Supported Online & Print Advertisements 20+ Online Registrations 200+ Total RSVP Registrations 27. PPG Porter Paints Endless Summer Sale Custom Designed Splash Page Supported Inserts & Print Display Ads Communicated Locations & Provided Directions Custom URL Address Google Analytics Tracking & Reporting 28.
Mobile Websites $750+ Setup $25/Month 29. Jets Pizza Auto-Detect Phone Technology Displays Locations Click-To-Call Phone Numbers SMS Coupon Opt-In Subscription Bi-Weekly SMS Blasts Back Out to Database Subscribers 1,100+ SMS Registrants 30.
Packages Start at $500/Month 30% Management Fee 31. Brentwood Granite Google PPC Campaign Campaigns for Granite, Cabinets and Tile $500 per Month Budget 1.14% Click-Thru Rate 357% ROI and over $40k in Sales in first 3 Months! 32.
Local Optimization $499/Year 33. Avida Healthwear, Inc.Local Franchise Location Needed Local Exposure in Engines Submitted to 1,050 Engines, Directories and more!Images and Coupons Available SERP Rankings Increasing! 34.
Packages Start at $350/Month 35. Bob Parks Auction 12-Month SEO Program Search Engine Traffic Increased 665 Visits per Month Google Traffic Increased 375 Visits per Month Increased Top 20 Rankings by 16 36.
Keyword Campaigns $450 per 1,000 Messages 37. Comcast Keyword Text Campaign Advertised to Hispanic Marketplace Over 250 RSVPs Highest Turnout Ever! TextHIRE MEto 511-511 to RSVP for Career Open House 38.
20,000 Minimum CPMs Start at $35 39. Floorz, Inc. Geographic Targeting by Zip Codes Demographically Targeted by Age of Home and Income Level Open Rate: 23.5% Click-Thru Rate: 4.23% Sales: $12,000 in flooring *Full-service agency client through cold-call 40.
A La Carte Services $250 Setup $150-$250 Tabs 30% Management Fee 41. Columbia State Facebook PPC Advertisements Geographic Targeting by City Demographically Targeted by Age Range Impressions: 653,658 Total Clicks: 724 42. Mattresses Unlimited Facebook Business Page Creation Custom-Designed Facebook Tab Locations Plotted on Google Map Location Addresses Listed Branded Consistent with Website 43. Our Best and Most Complete Client Showcase 44. Realty Trust Auctions Full-Service Marketing Agency Creative Brand Execution Creative Advertisement Design Collateral & Business ID Package Creation Direct Mail Programs Website Maintenance Media Planning & Purchases Ongoing PPC Advertising 45. Jets Pizza Account Threatened due to TMC Changes Supplemented Changes with Direct Mail Program Now Provide Direct Mail to 20 Markets Nationwide Print Advertising Splash Page > Text Messaging & Mobile > Opt-in Database Billboards More! 46. Goodall Homes Declining Print Advertisement Revenue New Marketing Director Hired Business ID & Collateral Package Community Signage Billboard Designs Email Blasts 2011 Contract Included Print & Incremental Revenue! 47. OCharleys Roll Model Coupons/Give-A-Ways Awarded for Submission Multi-Media Campaign with Print, Online, Radio & In-Store POP In-Store POP Materials Encourages Viral Word-of-Mouth Advertising 1,000+ submissions Heartfelt Stories (Engaged w/Brand) 6,500 Website Visits 48. Drop In 2 Win Campaign Goal to Drive Property Traffic/Tours 90-Day Sweepstakes Full Strategy & Campaign Creation Multi-Media Approach Print, Signage, Website, Direct Mail, Online & Media Buys 3,574 Property Tours Delivered! 3 Campaigns So Far Planning 4 th 49. Our Process & Your Investment How We Work 50. Our Process The Right People Sales Rep, Digital Specialists, Supervisors, Project Managers, Creative Managers, Strategist and Marketing Pros The Right Information Client Objectives, Client Needs Assessments, Market Data, Audience Target Data, Past Results Experiences, etc. Bringing It Together Connecting the Pieces, Media Strategies, Marketing Messages, Media Consumption Reports, Strong Creative, Results Tracking, Campaign Optimization 51.
Changes 52.
The Future 53.
The Future 54.
The Future 55.
The Future Website Maps UrbanSpoon Yelp.com CitySearch 56. The Future Reputation Management 57.
The Future 58. A Digital & Direct Marketing Agency A Brief Introduction @CFehrmann @1100BWay Gplus.to/CFehrmann About.me/ChrisFehrmann Facebook.com/1100Broadway www.slideshare.net/1100broadway