AMERICAN BUSINESS NEGOTIATIONS

Tytus Cytowski, Managing Partner

AXEL SPRINGER PLUG & PLAY

BERLIN, GERMANY April 14, 2014

2CYTOWSKI LLC

Disclaimers

Any US federal tax advice contained in this presentation is not intended to be used, and cannot be used, to avoid penalties under the Internal Revenue Code or to promote, market or recommend any transaction or matter addressed herein.

This material is for informational purposes only and do not constitute advertising, a solicitation, or legal advice and should not be construed as legal advice for any purpose whatsoever.

Information contained herein is not intended to create, and receipt thereof does not constitute formation of, an attorney-client relationship.

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TYTUS CYTOWSKI

Attorney at Law

EDUCATION

• HARVARD LAW SCHOOL (LLM)• WARSAW UNIVERSITY (Mag Iur)

EXPERIENCE

• STARTUPS• VENTURE FINANCING• LICENSING

ADVISOR

• STARTUPWISEGUYS (Estonia)• DEFY VENTURES (NYC)

GERMAN CLIENTS

• SOCIUS LIVE

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HELLO BERLIN!!

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DON’T ASSUME YOU

KNOW AMERICANS

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AMERICAN CULTURE

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INDIVIDUALISM

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CULTURE OF RISK

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COMPETITIVE

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A-TEAM

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THE “GAME”

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WINNING IS EVERYTHING!

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THE BUSINESS OF AMERICA IS…..

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BUSINESS!

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VERYPRACTICAL

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AMERICANS LOVE CHOICE

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HONESTY & VALUES

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ENTERTAINING&

PLAYFUL

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EAST COAST

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WEST COAST

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START UP CULTURE

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HELP ME HELP YOU!

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GIVE FIRST ASK LATER

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NDA IT

DEPENDS

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BUSINESS MEETINGS

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BE TRANSPARENT WITH AMERICANS

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EFFICIENT & FAST

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BUILD RELATIONSHIP

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KNOW WHAT YOU WANT*

*STRUCTURED PROCESS IS KEY

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SELL HARD

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BE EXTRA SEXY

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PUT YOUR CARDS ON THE TABLE

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NO SENTIMENTS

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GIVE CONTENT

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TELL THEM YOU

LIKE THEM

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NEGOTIATIONS

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GIVE OPTIONS

GETTING TO “YES”

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WHAT’S THE PROBLEM

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FOCUS ON BIG PICTURE

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NO NEED TO TALK ABOUT DETAILS

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COMMUNICATION

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LET THEM SPEAK!

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KEEP IT SIMPLE

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ROAD BLOCKS

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EXTRA PUSHY

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SO WHAT!

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WHAT’S YOUR BOTTOM LINE?

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EGO

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THIS IS NOT MARKET

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WE ARE SPECIAL

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GET RESULTS EARLY

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DEAL FATIGUE

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LONG TERM PARTNERSHIP

57DO WE HAVE DEAL?

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CALL THE LAWYERS

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EVERYBODY HAS A LAWYER

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MEMORANDUM OF UNDERSTANDING*

*OUTLINE

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ROUGH DRAFT OF DEAL

NON BINDING

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CONTRACTS

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VERY DETAILED

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COUNT YOUR FINGERS & MONEY

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DON’T RENEGOTIATE

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CLOSE THE DEAL

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YOU WILL GET SUED IN AMERICA

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DANKE!

WWW.CYTLAW.COM

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