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Ambassador - Once upon a time, India's favourite car

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Page 1: Ambassador - Once upon a time, India's favourite car

Facts every Indian should knowwww.thebusinessquiz.com

Page 2: Ambassador - Once upon a time, India's favourite car

1942: The company (Hindustan Motors) was founded by BM Birla at Port Okha in Gujarat as a small assembly plant for passenger cars. Hindustan Motors was set up during the Second World War in order to produce motor vehicles for the burgeoning Indian middle-classes.

Source: HM

The beginnings

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Page 3: Ambassador - Once upon a time, India's favourite car

Shortly after its inception in 1942, Hindustan started working on their first model, the Landmaster with technology borrowed from British manufacturer Morris.

Source: AutoEvolution.com

The Landmaster

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Page 4: Ambassador - Once upon a time, India's favourite car

During the early 1950s Hindustan Motors introduced the Morris Minor as “Baby Hindustan”.

Baby Hindustan

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Page 5: Ambassador - Once upon a time, India's favourite car

The Morris Oxford Series III entered production in India in 1957, following its withdrawal from the UK market. This arrangement made a lot of sense because the car's tooling was moved lock, stock and barrel from the UK and it enabled Hindustan Motors to produce the car very much on their own terms. This new model was named Ambassador, and would prove to be the mainstay of Hindustan's production well into the new millennium.

The Ambassador is born!

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Page 6: Ambassador - Once upon a time, India's favourite car

By the 1950s, the Okha assembly unit could not meet the market’s demand. And so, in 1952 was established a factory at Uttarpara by the Birla group.

This factory has recently issued a ‘work suspension’ notice.

The Uttarpara factory

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Page 7: Ambassador - Once upon a time, India's favourite car

In 2003, the then PM Atal Bihari Vajpayee made a BMW his official vehicle, probably a milestone in Ambassador’s downfall. Though later Dr. Manmohan Singh used an Ambassador as his official vehicle, it is said that Narendra Modi’s official vehicle would be a Mahindra Scorpio.Source: Sarkari status lost

Losing the ‘sarkari status’

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Page 8: Ambassador - Once upon a time, India's favourite car

In a show, which is being aired on the BBC, Top Gear's executive director Richard Hammond organised a world taxi shootout in which Ambassador emerged a winner, beating competitors from all over the globe.Source: World’s taxi

2013: Ambassador car ranked the best taxi in the world by Top Gear

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Page 9: Ambassador - Once upon a time, India's favourite car

Porter, HM’s LCV of the 1980s.

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Page 10: Ambassador - Once upon a time, India's favourite car

Ambassador once came up with a DDLJ ad

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“Bollywood’s best loved love story Dilwale Dulhania Le Jayenge was released in 1995. This advertisement for Hindustan Motors Ambassador car is from late 1998.”Source: Cutting the Chai

Page 11: Ambassador - Once upon a time, India's favourite car

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