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Amazon Confidential
2. Amazon India – Context 3. Product Management @ Amazon4. India Innovations5. Looking Ahead
1. Amazon Overview
Agenda
—Jeff Bezos, Founder & CEO of Amazon
“START
with the customerand work backwards.”
Amazon Confidential
Our Approach: Earn Customer TrustAmazon.com is the most trusted brand in the U.S.
Sources: 2013 Harris Poll Reputation Quotient Amazon Confidential
Amazon.com Search engine (e.g., Google)0%
5%
10%
15%
20%
25%
30%
35%
30%
13%
"Where did you begin the research for your most recent online pur-
chase?"
We are the Top Product Search Site30% of online shoppers begin their product research on Amazon
Sources: Forrester Research , Why Amazon Matters Now More Than Ever, ComScore MediaMetrix,; Forbes.com “America’s Most and Least Reputable Big Companies
“Our biggest search competitor is Amazon, not Microsoft or Yahoo”
- Eric Schmidt, Google
Amazon Confidential
Amazon Confidential
Agenda1. Amazon Overview
3. Product Management @ Amazon4. India Innovations5. Looking Ahead
2. Amazon India – Context
Active Customers
5X2015 H1
Vs 2014 H1
Ranked #1 e-Commerce site in India with Highest No. of Unique
Visitors in May 2015 *ComScore data
Amazon Confidential
Amazon Confidential
Agenda1. Amazon Overview
4. India Innovations5. Looking Ahead
2. Amazon India – Context 3. Product Management @ Amazon
Auditing Mechanisms
• 2 – 6 Page Business Review• Weekly Business Review: Metrics• Customer Feedback
Amazon Confidential
Amazon Confidential
Agenda1. Amazon Overview
5. Looking Ahead
2. Amazon India – Context 3. Product Management @ Amazon4. India Innovations
Amazon Confidential
Agenda1. Amazon Overview2. Amazon India – Context 3. Product Management @ Amazon4. India Innovations5. Looking Ahead
Internet Users (millions)
673 2020
213 2015
Second largest user base after China
Amazon Confidential
Largest Marketplace
Visualize 2020
Amazon Confidential
Loved by Customers
Undisputed Leader Transforming India itself