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ALWAYSONMESSAGE CREDENTIALS
WHO WE ARE
AlwaysOnMessage™ is an end-to-end mobile application agency specialising in the design, development, implementation and marketing of cutting-edge Smartphone applications, specifically for the iPhone, iPad, Android and BlackBerry handsets.
Our applications are carefully developed to capitalise on the unique and focused needs of each of our individual clients, creating a Smartphone application presence that will not only complement traditional business models, but etch out new revenue streams, additional audience, and supplemental brand recognition.
CAPABILITIES
PLANNING
Evaluate Brand and/or CampaignMobile TranslationConcept DevelopmentPlatform Identification
IMPLEMENTATION
Project ManagementPrototypingDesignDevelopment
DELIVERY
MarketingAudience GenerationApp Store RankingsHype & Pre-launch
IMPROVEMENT
Campaign ReportingAnalyticsRevisionsMeasurement
MANAGEMENT EXPERIENCE
Peter Swain - CEO
15 Years+ Digital Marketing Experience
Industry Advisor to Media Sandbox
Specialism: Fusing Technology with Marketing Objectives
Ian Lockett - Head of Tech
8 Years Development - C, C#, Objective C, Java
Experienced Cross Platform
Specialism: Data Interaction & Business Data Modelling
Alisdair Hicks - Project Manager
12 Years Digital / Mobile Project Management Experience
5 Years+ Working for Orange, Project Coordinator
Specialism: Localisation of Complex IT Systems
Harlan Davis - VP International
6 Years International Business Focus
4 Years Head of Output, International Media Division
Specialism: Commercialisation of Marketing Concepts
WHY MOBILE?
Opinion:“The mobility explosion will continue in 2011 with millions (yes, millions) of mobile apps. The big difference as we go into 2011 is that the number of devices - smartphones and tablets - will shift more than PC.”
“We will finally see the end of the PC-centric era, and we’ll never look back.”
Frank Gens, Chief Analyst, IDC
The Facts:
The number of Apps available for the Android Market today is 6 times that of one year ago
The App Store hit three billion downloads in early January 2010 with over 300,000 apps registered
The top 300 free apps in the US generated over 3 million downloads each day during December 2010
OUR APPROACH
ALWAYS ON MESSAGE / BEST PRACTICE - ECLIPSE
Ensure a valid business case exists to inform App strategy
Conceptualise and design with the user at the centre of the process
Launch a platform that not only allows for future change, but expects and embraces it
Integrate the app with existing channels and allow the user to spread the message
Provide the user with a branded experience that exceeds their expectations
Supply a quality product, with thought and craft applied throughout
Establish and measure success, both of the App and Always On Message
SOME OF THE COMPANY WE KEEP - BRANDS
SOME OF THE COMPANY WE KEEP - AGENCIES & PARTNERS
CASE STUDY / TECHNICOLOR (MPC)
THE CHALLENGE
Position Technicolor as a multi media entity for CES 2011Represent the Technicolor brand’s unique values and identity Translate Technicolor’s innovative approach and cutting edge background
THE SOLUTION
Create a game that elicits emotions with a user-interface that takes into account all of Technicolor’s values and builds a relationship with end-users they cannot get elsewhere
THE RESULTS
Successfully launched at CES 2011 in Las Vegas and featured by Apple as “Game of the Week”
CASE STUDY / JAMIE OLIVER’S 30 MINUTE MEALS (4 Creative)
THE CHALLENGE
Create user engagement & extend the lifetime of the brandRepurpose existing assets to create an app with minimal production costsGive the user a practical app that reinforces purpose of the show
THE SOLUTION
A light-hearted iPhone based egg-timer that helps users engage with the show, whilst using the likeness of Jamie and reinforcing the brand values.
THE RESULTS
Featured across TV, billboards & the App Store, receiving over 50,000 downloads within the first week of launch
CASE STUDY / BRUNO, UNIVERSAL PICTURES (RALPH)
THE CHALLENGE
Drive box office ticket salesPolarise opinion and further the debateZero marketing budget to launch project
THE SOLUTION
An iPhone App aimed at core market with an array of viral features launched worldwide
THE RESULTS
400,000 downloads over 3 days pushing Bruno into the top downloaded entertainment app across 20 countriesA 30% increase in online chatter with a polarised opinion
PROUD TO WORK WITH
QUEEN MARY UNIVERSITYAdvisors to QMU’s Q-Apps enterprise, giving students an opportunity to produce mobile platforms and gain a thorough understanding of mobile computing. Always On Message guest lectures and advises students in their app-related educational pursuits.
APPS WORLD GOLD PARTNEROfficial Gold Partner and speaker for the global suite of Apps World conferences. Appsworld brings together the most innovative and forward thinking professionals from all aspects of the mobile industry.
INDUSTRY ADVISOR TO MEDIA SANDBOX Peter Swain, CEO, was appointed to the Media Sandbox project in 2010 as an Industry Advisor to help the research commissions maximise mobile and utilise his contacts to provide a bridge to industry.
CAN WE HELP?
Always On Message27 Queen SquareBristolBS1 4ND
UK: 0845 838 1931INT: +44 117 3700 893
E-Mail: [email protected]: www.alwaysonmessage.com
Blog: www.alwaysonmessage.com/blog/Twitter: @AlwaysOnMessage