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Engaging Consumers with Brands “Alternative Online MediaSolutions for Social Web Communication October 26 th 2011

Alternative Online Media Placement

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Page 1: Alternative Online Media Placement

Engaging Consumers with Brands

“Alternative Online Media”Solutions for Social Web Communication

October 26th 2011

Page 2: Alternative Online Media Placement

Engaging Consumers with Brands

Online Display Advertising is challengedToo much advertising kills the advertising

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Engaging Consumers with Brands

Online Display Advertising is challengedOnline Display advertising efficiency is fading

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Engaging Consumers with Brands

What are your alternatives

to online display ads and

contextual advertising?

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Engaging Consumers with Brands

Any web resource that

are relevant to your targeted

audience can be a potential

media touch point!

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Engaging Consumers with Brands

Alternative Media PlacementSocial Ads

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Engaging Consumers with Brands

Alternative Media PlacementFacebook Sponsored Story

Facebook Ads Facebook Sponsored Story

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Engaging Consumers with Brands

Alternative Media PlacementFacebook Sponsored Story - Cost

Facebook Ads

Facebook Sponsored Story

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Engaging Consumers with Brands

Alternative Media PlacementPop up vs Pop under

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Engaging Consumers with Brands

Alternative Media Placement. Pre-roll Advertising

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Engaging Consumers with Brands

Alternative Media PlacementWebsite Sponsorship

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Engaging Consumers with Brands

Alternative Media PlacementSponsored Content

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Engaging Consumers with Brands

Alternative Media PlacementSponsored Content

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Engaging Consumers with Brands

Alternative Media PlacementSponsored posts in blogs

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Engaging Consumers with Brands

Alternative Media PlacementBranded Social Apps

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Engaging Consumers with Brands

Alternative Media PlacementIn Games Ads

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Engaging Consumers with Brands

Alternative Media PlacementAffiliate Marketing Programs

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Engaging Consumers with Brands

Alternative Media PlacementGroupon

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Engaging Consumers with Brands

Alternative Media PlacementClassified ads

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Engaging Consumers with Brands

Thank you! Do you have any questions?

Thierry CellerinE.: [email protected]

M.: +7 985 44 22 544

W.: www.buzzfactory.ru

B.: http://buzz-factory.livejournal.com/

Twitter: @buzzfactory_ru

@buzzfactory_ru