Youtubers are the new kings of gaming marketing

How I realized it?

Armored Warfare preview by Mighty Jingles –the most popular western World of Tanks youtuber

• 300.000 views, 1800 comments

• Over 20.000 registrations in a first day!

• FOR FREE!

- Over 200.000 Youtubers with more than 10.000 followers

- Top markets - USA, Europe

- 15 – 35 years old

- 63% - men

- 65% of them review games

- 55% views from mobile devices

- Top 10 Youtubers earned $54 mln in 2015

1. Learn who they are

1. Learn who they areCelebrities: 1.000.000+ followers

- Super expensive

- Greatest brand value

- Perfect for hit games

Active bloggers: 100.000 – 1.000.000 followers

- Broad reach

- Perfect for game launches

Beginners: 10.000 – 100.000 followers

- They make videos just for fun

- Cheapest (and even free)

- Perfect for targeted performance campaigns

2. Pick the right ones

AngryJoe2.6 mln followersShooters

SkyDoesMinecraft12 mln followersMinecraft

TheLazyPeon300.000 followersMMORPGs

Tekk360.000 followersLeague of Legends

iChase190.000 followersMobile Games

Miranda Sings7 mln followersSinger

3. Search thoroughly

4. Content is king

5.

6. Track the performance

7. Organic boost – huge added value

8. Keep to schedule

9. Free promotions? Easy!

10. Enlarge your network!

Pssst!Need youtubers?

Skype me: redlynxi