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Principles of Management
Group 2
ALASKA MILK CORPORATION
WHAT
is
of
1972• First to manufactured its products in the
Philippines through Holland Milk Products Inc.( HOMPI)
1976• Alaska dominated the market leader in
liquid milk production.
1977• Pioneered UHT aseptic packaging in the
country in conjunction with Tetra Pak.
1985 • Launched the production of Alaska Powdered Filled
Milk.
2007• Acquisition / licensing of the liquid canned
milk brands of Société Des Produits Nestlé S.A.
2008 - 2011 • Introduced various of its new line of
products.
2012• Alaska announces its
partnership with Friesland Campina
Celebrates…..
WHAT is
the
of
MR. MARIO G. CESARIO Graduated from Adamson
UniversityB.S. Chemical EngineeringWorked with San Miguel Corporation for 7 yearsand 5 years in Magnolia Inc. – subsidiary company of San Miguel.Currently working as Liquid Milk Plant Operations Manager at ALASKA MILK CORPORATION.
Alaska Evaporated Filled Milk & Sweetened Condensed Filled Milk
Alaska Evaporada and Condensada
Alaska Powdered Milk Pack
Products
Alaska Chocolate Powdered Milk Drink Pack
Alaska Choco! and Alaska Sweet Milk!
Alaska Fresh, Alaska Slim, Alaska Hi- Calcium Milk
ALASKA CREMA ALL-PURPOSE CREAM
KREM-TOP
STERILIZED
Alaska Nutribuild
Liberty Condensada
Alpine Evaporated Milk
Cowbell CondensadaSTRATEGIC ALLIANCES
Carnation
Milkmaid Full Cream Sweetened Condensed Milk
Controlling
Directing Staffin
g
benchmark
consolidate the experiences
Upgrade position
dynamics
analyze
look
council
evaluate
Employees union and demands
Promotions and
recognitions
Rewards and incentives
monitoring performance
Motivate
strengths and
weaknesses
measuring performance
s
RE-ORGANIZATION
Organizing
Support sales
Efficient way
Quality products
Planning
Management Functions
Strategy
inve
st
plan
nin
gdeve
lop
weaknesssystemsexecutive
risk busine
ss
atta
cks
plan
ner
Prob
lem
s anal
ysisstrength
consultantidentify
firm
learn
oppo
rtuni
ty in
tern
al
strengths
weaknessesopportunitiesthreats
firm
anal
yzethreat
exerciseaccessevaluate
capacityna
tura
lco
mpe
titio
nmat
rixhelpdiagnosis
resourcesinformationexternal
S W O T
Strengths
Manufacture Equipment
Design
Qualified
Experienced
Skilled Manpower
Robotics
Products
Loyalty
Customers
Suppliers
Well-known
Trusted
Nationwide
Technologies
Quality
Management
Brand
Distribution
Part of Royal Friesland Campina N.V., the leading dairy company in the Netherlands.
New technological innovations thereby having higher operational efficiency. Very well-known brand. Great expertise in management which enable to
perform managerial task effectively and efficiently. Availability of skilled manpower.
Weaknesses
Current events Increase
Vulnerability
Marketing
Ad campaigns
Old
Some facilities needs renovations.
Decision – making mistakes –persuaded by the current events.
High dependency on imported raw materials increases vulnerability against availability and price fluctuations.
In terms of marketing strategy, Ad campaigns not eye catching enough
Facilities
Raw Materials
Decision - Making
Strategy
Opportunities
Upgrade
Profit
Sales
Economy
Population
Demands
Technology
Distribution
Europe
Asia
Growth
New
Competitors
Slow to adopt new tech.
Continuous Growth of Philippine Economy in this year.
New equipment that the company will be using. Exporting of Alaska products in different
countries.
Continuous growth of population in our country. Competitors maybe slow to adopt new
technologies.
ThreatsCompetitors
Distribution
Products
PriceDesign
Economy
Cost of utilities
Cost of raw materials
Weak Infrastructures
Local
Rates
Population
Low education Trainin
g
Cost
Time
Europe
Competitors- Angel brand(local major competitor)
Increasing cost of raw materials Economic problems experiencing in Europe)
Economic problems- not enough infrastructure, increasing population
Cost of utilities- crude oil/diesel, electricity, water
Thank You!