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Laying down a concept note for launching & sustaining the strategy on Online Marketing platforms for AL Jazeera Finance
Introduction
SPANCO Golden Key Solutions, a collaborated entity of two distinctly varied professional corporations, is a leading provider of State of the Art Contact Centre and BPO services and IT services from the Gulf Countries. Through a combination of experience, people, latest technologies, domain expertise and rigorous quality processes, the company helps clients improve operations, quality and efficiency, while lowering costs by outsourcing.
Spanco Golden Key Solutions offers customized and comprehensive customer care solutions to
•Telecommunications
•Banking and Financial Services
•Media
•And Many More
Spanco GKS…..Beyond BPO
After proving our expertise in the BPO & ITES industry for almost 5 years, Spanco GKS explores the World Wide Web and goes BEYOND BPO
Few of our latest initiatives
Web Souq (Qatar Day, My Car Souq, Bank Souq)
Marhaba Dial
Uniqtel
And many more
Spanco GKS has slowly and steadily diversified into the following new verticals:
Online Market Research
Social CRM
Social Media Commerce
Online Reputation Management
We are also developing an in-house team of designers and application developers on Mobile and Digital platforms to offer a 360 degree experience
By 2012, we see ourselves leading the social web revolution in MENA region.
Al Jazeera Finance
Established in 1989, Al Jazeera Finance pioneered the introduction of Islamic financing in the State of Qatar. Since then, the Company has grown and developed to become a market leader.
Al Jazeera Finance is one of the most preferred destination for Car Financing in Qatar.
Al Jazeera’s Vision
Our vision is to continually build upon our pioneering reputation so that we are recognized as the leading Islamic finance company in the State of Qatar.
The Purpose
Spanco GKS will work with Al Jazeera Finance Qatar to support them for allOnline & Offline marketing requirements.
The challengeAl Jazeera Finance
The challenge and purpose of this proposal is to ultimately increase the loan applications for Al Jazeera Finance, Qatar. It
has been correctly identified that one of the primary issues to be addressed is the low levels of awareness within the broader
mass market.
Brand Awareness Increased Sale
HOW?
Online OfflineInformation
Channel
Online Brand & Reputation Management
Do you think Social Media is Not Important?
A Few facts about Social MediaYears to Reach 500 million….
Facebook added 100 million users in less than 9 months
38 yrs
13 yrs
4 yrs
Still Think Social Media is Not Important?
Welcome to the Revolution…
Power of social Media
There are 200, 000, 000 Blogs 54% of bloggers post content or tweet daily
78% of the consumers trust their peer recommendations Only 14% trust advertisements
So why aren't people doing it?
46% of the companies surveyed claim that there isn't enough knowledgeable staff in place to help support the
effort
Proposed Model-
1
Concept note for the marketing strategy
Developing a mascot for the brand
Sustained strategy on social media platforms (Web2.0)
23
Qatar Day
4
Concept Note
Strategy
Give the brand a face and hence connect with the users on a personal
level.
Use the forums for increasing interaction with the target audience
Make crucial announcements to give updates about the happenings at
client
Be seen in the news and blogs enough to establish the brand name of
choice in lead generation activities
Benefits Direct communication with
potential and existing customers
Increase in “Productivity” while creating a brand
Creates a lasting impression about the brand. A very
powerful branding mechanism
Drive traffic to targeted pages of client website as
well as blog pages.
Enters The Brand Mascot
Mr. Money: Taking Promotion to next level
Strategy Brand Mascot is 37 years old and a financial consultant.
Friendly. Intelligent. Educated.
He becomes the face of the brand
He will proactively answer queries / help / Share details about financial industry, banking products, investment guidance etc. and have his perspective.
Users follow the story and life of the Mascot as he helps users in the online community via informative and interesting conversations
Benefits Mascot can run contests/ spot prizes /discounts to keep the community engaged.
He will regularly interact with patrons and connect to the prospects and patrons on a more personal level
He as a helpful friend will create the initial buzz
Conversations can be entertained-
Marhaba, You Can contact us through the following mediums or you can share your contact number with us, we will call you…
Call us – 44050444Email- [email protected] Website- www.aljazeera.com.qaHappy Banking!!
Social Media Strategy
Social media optimization allows you to promote your company’s product & services through an interactive method.
You can be popular among the social media users and can leverage your business, through social media optimization.
Advantage:
Brand building Increased inbound links and direct referrals
Reaching targeted market segment
Negligible media costs
Increased site traffic
Social media has millions of users around the world and the number keeps increasing, everyday.
We help you to tap the immense potential of social media to your advantage.
Our Deliverables-
SMM Strategy
Account setup/enhance & promotion
Account Management & updates
Ads campaign mgmt.
Fan seeding
Custom Background design
Wikis promotion
Article writing
Link building- through blog articles, whitepapers, comments, and content updates for more site traffic.
Bookmarking and tagging- through appropriate tags and notes, for making your website popular.
Continuous monitoring and analysis- monitoring progress and suggesting tips to improve the social media marketing campaigns.
Creative marketing- Introduction of informative contents and creative marketing strategies for better site traffic.
Our Deliverables-
Qatar Day
Few Facts-More than 1500 daily unique visitors
One of the fastest growing website
Highest number (45000+) of page views as compared to all other websites in Qatar.
More than 15 different unique features
Catch news at a speed of light
Entertainment at your doorstep
Live updates from Aladdin (Admin Blogger)
Excellent presence on Social Media Platforms
Many More…
Solutions Offered By Qatar Day
Flash Banner on the Home Page
Web space on individual pages.
Your World Your Space….
Flash Banner on the Home Page
Web Space on Individual Pages
Qatar Day as a website has unique individual pages featuring latest updates:
BlogsEventsClassifieds: Cars, Accommodation, Home Appliances, Electronics & MobilesGallery: Pictures & VideosQ&AAladdin's BlogEntertainment: Restaurants, Weekend Planner, Movies, Shopping, NightlifeContestNews
Advertise your brand on these pages and attract crowd from
various demographics
Example Look on the Entertainment Page
Your World Your Space
Your Space to talk about your business!!!
Your Personalized Space to talk to your fans..
You write we showcase….
People Ask…You Answer..
Viewers ChoiceViewers Choice
Viewers Choice
NAME: Mr. Joseph
AGE: 30
Current Profile – Platinum
Trainer at XYZ Gym
PROFESSION: Physical
Trainer
EDUCATION: Masters in
Physical Training
Awards – Awarded best trainer
for 3 times.
BLOGS OF THE WEEK
1.The Captivating Stories Behind 127 Hours127 Hours!!! A strange titlethe first thing that came to my mind was it would be about some clock which stops after every 127th hour and some dangerous ghost will……….
2. The Captivating Stories Behind 127 Hours127 Hours!!! A strange titlethe first thing that came to my mind was it would be about some clock which stops after every 127th hour and some dangerous ghost will……….
ASK THE EXPERTS
1. WHAT IS THE MIN AGE FOR FITNESS? 2. WHAT IS THE MIN AGE FOR FITNESS? 3. WHAT IS THE MIN AGE FOR FITNESS? 4. WHAT IS THE MIN AGE FOR FITNESS?
GENERAL QUESTIONS
1. WHAT IS THE MIN AGE FOR FITNESS? 2. WHAT IS THE MIN AGE FOR FITNESS? 3. WHAT IS THE MIN AGE FOR FITNESS? 4. WHAT IS THE MIN AGE FOR FITNESS?
FITNESS
What's in it for you???
• Branding• Marketing• New Followers• More Revenue
Your Own Space to Blog and connect with the
people of Qatar
Package Costing per month
Designing the character of brand mascot
$7200
Designing the Flash Page on Qatar Day
Designing the dedicated web page on Qatar Day-Your Own Space
Social Media Commerce
Banner Advertisement On Qatar Day Home Page
Blogging & Article Writing & Posting
Total $ 7200
Complete set of deliverables and costing
Activity Cost
Designing the character of brand mascot (One Time) $1000
Designing the Flash Page on Qatar Day (Every 3 Months)
$ 500
Designing the dedicated web page on Qatar Day-Your Own Space
$ 1500
Banner Advertisement on Qatar Day Home Page $ 3000
Social Media Marketing $ 3500
Blogging & Article Writing & Posting $1200
Total $10,700
A La Carte Pricing
Shukran!
Connect with us!
Gurpreet Singh Ahuja
AGM-Projects
M- +974-33251417
Zohar Jivan
Manager-Projects
M- +974-33602601
www.spancogks.com
www.QatarDay.com
Our growth depends on your growth
