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Target Audience• Middle Class Earners• Young Adults• College Students
Determine Objectives
• D : Differentiate with your competitors• R : Remind and reinforce brand’s message• I : Inform or make people aware of a brand
(Create Brand Awareness)• P : Persuade your customers to buy
(Brand Purchase Attention)
Design Communications
• Be Prepared • Get Trained• Be Accountable• Take Action• Revisit and Revise
Select ChannelsNon-Personal(Mass) Communication Social Medias Sales Promotions
Personal Communication Email Text Message
THAILAND INDONESIA
MALAYSIA SINGAPORE
Establish Budget
Good Promotion Campaigns Positive Towards
Competition Efficient Operation
Poor Services Websites Down
Growth Expectations Additional Aircrafts
Economic Crisis Entrance Of Other
LCC’s
Recommendations• Improve Communication Skills• Better Quality Service