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AIESEC FTU Hanoi proudly presents our application for National awards in ILEAD 2014
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MARKETING & COMMUNICATIONr&R APPLICATION
01.07.2013 – 31.12.2013
AIESEC FTU HANOITerm 13-14
R&R application
A. Team management & contribution to a
united aiesec vietnam
b. Marketing
1. External Communication
2. Branding
c. Internal communication
d. Knowledge management
CONTENTS
A. Team management and contribution to a united
aiesec vietnam
Demonstrating team culture& team connection
• [ACE 2013] COMM TRIBUTE VIDEO
• [ACE 2013] TRIBUTE VIDEO FOR VPMarCom 1314
T.E.A.MTogether Everyone Achieves
More!
Demonstrating team culture& team connection
Contribution toa united aiesec vietnam
“Looking back for all the achievements of MarCom RMIT has got, it was the ‘Activate your Global Career’ Talk show that I can take my pride on. This all started with the inspiration that I got from a talk to MarCom Team of LC FTU Hanoi, especially Ms. Ngoc Dao, the LVCP, back to our time in Ignite 2013. During execution, once again, I learned and got supported a lot from this team from both the GLAD 2013, which I’m sure that has left the legacy to look up to, and personal advisory. Without much of the lessons learnt from this team, the success of MarCom RMIT on the Talk show would not be that great. Thank you MarCom FTU Hanoi, for being supportive and a good role model that motivated us to learn more, and to grow.”– Nguyen Tran Huong Thao (LCVP MarCom RMIT 2013)
“Just only one week left till the comeback of Y2B and ILEAD 2014 national conference, we - the OC from LC Hanoi, are rushing to finish those very last tasks in order to bring the best conference experience ever to AIESEC members in Vietnam. Had it not been for the major support and great legacy from LC FTU Hanoi, esp. MarCom team –who successfully held GLAD 2013, we could not make ILEAD, Y2B (especially Y2B 2014's Information Seminar) happen. Thank you, LC FTU HN, for being such a sweet and caring neighbor in Hanoi region.” - Doan Huong Giang (OCVP Y2B 2014)
Contribution toa united aiesec vietnam
“With a team of only 2, we carried out the national MarCom project of AIESEC Vietnam. Undeniably, we couldn’t have made it without the support from other LCs. Especially LC FTU Hanoi, we are greatly impressed by your professional working style as well as your collaborative and friendly attitude. I do hope we will have the chance to cooperate with MarCom FTU HN in other projects.” - Huynh Van DuyThanh (MarCom member, LC FTU HCM)
Contribution toa united aiesec vietnam
We
actively support our MarCom fellows
by giving them inputs
to better the
national projects
Contribution to national marcom projects
Contribution to national marcom projects
E-Magazine
Form
InfographicStory Telling
through Animations
Structure
Link
B. marketing
1. External communication
2. Branding
The ratio Raised/ Application Form of exchange programs:
- GCP: 23/91
- GTP: 7/50
1. External Communication
The relative growth and absolute growth of exchange compared to last year: GCP
0
5
10
15
20
25
2012 2013
No. of Ra
No. of Ma
1. External communication
The relative growth and absolute growth of exchange compared to last year: GTP
0
2
4
6
8
2012 2013
No. of Ma
No. of Ma
1. External communication
Facebook fanpages Website Email
LC : 8070 likes Official website: 2043 views
GCP: 6064 likes
GTP: 1976 likes
GLAD: 2620 likes
Global Passport: 1189 likes
Global Citizen (iGCDP): 2794 likes
Structured system of external communication channels
0100020003000400050006000700080009000
Jul 1st, 2013
Dec 31st, 2013
for precise numbers, click here
Relative growth in terms of visitors of FACEBOOK FANPAGES
• Brand Training for LC members:
Brand Training materials: link
Brand Training Survey: link
2. Branding
• The no. of events having external engagement: 10
GCP: 03 (IS & OPS Fall 2013, OPS Winter 2013)
GTP: 02 (IS fall 2013 & OPS Fall 2013)
Global Passport: 02 (Promo Workshops)
Dash for Impact: 01 (project report)
GLAD 2013: 02 (Press Conference & Main Event)
2. Branding
• The no. of partnerships: 06 (informal) partnerships
Link to partnership review semi-annual report
• The no. of PR articles and videos: 156
Link to articles and videos
2. Branding
C. INTERNAL COMMUNICATION
• Lc facebook group: 215 active members
• Lc google mail group: [email protected]– 80 active members
STRUCTURED SYSTEM OF INTERNAL COMMUNICATION CHANNELS
Link to internal newsletters
• % LC members reading internal newsletter: roughly 80%
The no. ofinternal newsletters: 19
OTHERS
D. Knowledge management
• Knowledge Management Training:
KM training materials: Link
KM training survey: Link
• Structured and frequently Updated lc’s wikis:
Aiesec ftu hanoi’s official wiki: link
Lc’s WIKI STRUCTURE: Link
• % LC members utilize wiki: 50%
KNOWLEDGE MANAGEMENT
Should you have further concerns,
feel free to contact:
Vice President of Marketing & Communication
AIESEC FTU Hanoi – term 1314
Dao Hong Ngoc
THANK YOU FOR READINGSpecial thanks to members of Marketing &
Communication team – AIESEC FTU Hanoi,
who contributed to all the activities and achievements aforementioned in the slides.
