Embed Size (px)
DESCRIPTION
Dick Stroud presented at the Google Campus in London during December 2012 about the importance of physical ageing in creating product opportunities and how it affects the customer journey.
Citation preview
Physiological Ageing
Exciting Profitable
Depressing
Segmentation
Technology
Quantification
‘Targeting’
2005
Complex Bunch
Age
Life
styl
e
Income
Ethnicity
Wealth
Education
Gender
Sexuality
Physiological Ageing
Specific Age
Age
PRODUCTS
MARKETING
Silo
Neutral
Neutral
Neutral
Communications
Mind
Senses
Body
Support
Product
Online Retail
Senses BodyMind
Eyesight
Touch
Hearing
Smell
Taste Complexity
Comprehension
Muscle Strength
Dexterity
HairFlexibility
Weight & Body Size
Digestion
Urinary
Skin
Menopause
Dental
Sexual
25 effects of ageing
Assembly
Design
Packaging
Pricing
Warranty
Graphics
Handling
Comprehension
Opening/Closing
Text
Online
Marketing
Comms
Support
Product
Retail
200 touchpoints
No metrics
No process
No actions
25 effects of ageing
X
200 touchpoints
X
Age/Client Weighting
Touchpoints
Ageing Factors
Database
Interface
Engine
MarketOpportunities
OtherJourney Types
CustomerExperience
SpecificExperiences
Physiological Ageing
Physiological Ageing
Exciting Profitable
Depressing
✔ ✔
Further viewing
Dick Stroud
20plus30.com
@20plus30
dickstroud
dickstroud
Thanks for listening!
