After 5 Media Services Press

Ariana SellefyanMedia Consulting [email protected]+4178 823 83 75

WORLDWIDE HEADQUARTERSRue du Bourg n°10CH - 1095 LutrySwitzerland - VAUD www.media-services.after5.tv

After 5 TV was conceived out of the need for original, high definition online entertainment as a meansto promote the After 5 house of brands and product suppliers. Since the beginning, After 5 TV hasrealized the infinite power of audiovisual communications, creating quality, and high-definition videoproductions which have garnered impressive international online audiences.

While After 5 TV’s origins lie with conveying stories of small, family wineries and artisanal producers,other enterprises started recognizing the value of After 5 TV’s works, demanding to have their ownvideos produced by the company. Soon enough, After 5 TV Media Services was born.

Using its own experiences, state-of-the-art technology, and an American expertise in entertainment,After 5 TV Media Services has organically evolved into an up-and-coming, Swiss-based multi-mediaproduction company, offering a wide array of services to the international market. Every aspect of everyproject is performed in-house, guaranteeing that the highest standard of service for every projectis executed and maintained, thus absolute conviction in a project is a requisite of acceptance by After5 Media Services.

Passion-fueled creativity is what distinguishes After 5 TV Media Services from other production houses,ensuring that every commission is created with great attention to the client’s needs.

InternetSearch engines / Social networks

TVLocal / International channels

Movie theaters Worldwide



Problem

“We are tired of spending our marketing budget on advertising that does not work.”

Solution

Research shows that video is a superior advertising format in terms of effec-tiveness over other me-dia. According to Dynamic Logic, video advertising (both display and pre-roll) leads to purchase intent for 1.4% of all ad viewers This statistic has consid-erably grown in 2010.

After 5 Media Services-guarantees original video content and promotionalstrategies that will un-doubtedly optimize the media mileage of your-brand.

Problem

“We just want to sell. We have nei-ther the time nor the resources to experiment with all the new com-munication platforms out there.”

Solution

Let’s face it, only big companies can afford to explore and figure out the complexities of new me-dia platforms. This explains why smaller companies with less re-sources are lagging behind, and why bigger corporations are seen to have more effective social mar-keting strategies.

After 5 Media Services provides both the expertise and technol-ogy needed for your business, big or small, to market your brand through innovative, well-researched, and cost-effective means.

Problem

“We have so much tosay but we don’t knowhow to get the wordout.”

Solution

Video has a tremen-dous scope -- it’s ac-cessible almost any-where. It is also more apt to grab attention and engage the senses of your target audi-ences, thus impressing your brand upon them and prompting them to take action. After 5 Media Servicesoffers you media con-sultancy on how to ef-fectively and creativelycommunicate yourmessage to the worldthrough cutting-edgeweb and video tech-nology.



• Brands looking for new opportunities in the fast-growing digitial video advertising space.

• Brands needing to reach highly-targeted and engaged audiences.

• Brands searching for content that aligns elegantly with their values, interests or products.

• Brands focused on establishing relationships and dialogue with consumers of interest.

• Brands wanting to reach prospective consumers wherever they are through sophisticated, brand-relevant programming.

• Brands looking for higher visibility in the new web video mass market.

• Brands longing to reach out to millions of viewers worldwide through screen syndicated networks.



It dominates the Internet as a marketing and com-munication medium. Video is the fastest growing mar-keting and communication tool in the Internet and it is not difficult to see why. Watching videos is fun, engag-ing, and exciting. And thanks to the rise of broadband connectivity, smart phones, and multi-media systems, videos are more and more accessible, interactive, fast, and high-definition.

This is why Internet marketing tools are shifting from static to dynamic strategies incorporating more inter-active screens and short films to their platforms. Their content is also changing into a more relatable, personal approach. Further exemplifying this phenomenon is the fact that the popular e-commerce setup of most web-sites is now being replaced by a revised concept ---- v-commerce, or video commerce.

It builds customer pathos and loyalty to the brand. The Internet is a powerful communication tool. It has the ability to connect massive groups of people with shared interests and experi-ences. It also has the facility to influence thinking and shape behaviour when need arises, as demonstrated through online charity campaigns and calls for action.

The same trend goes for advertising. Research shows that video ranks top among market-ing tools that influence behaviour. Funny animations, pleasing host personalities, and popular songs are just some factors that work to persuade a consumer’s way of thinking, and it is only through video in which this can be achieved. More and more companies, usually big corpora-tions, are realizing this, reallocating their budget from traditional advertising to online video and Internet marketing, and the results have been astounding. Studies show that investing in this technology have led to higher brand loyalty, more customer feedback, and improved sales.

It delivers tangible ROI. Video has already proven its power to monetize the Internet phenom-enon. According to comScore, brands with online video are seen to have a 20-40% increase in incremental buying. This is because Internet marketing is supported by various features, such as syndication and analytics. Syndication works either to promote content to as many networks as possible or to direct it to a targeted audience. When, before, a particular video could only be viewed via one website, now it can be accessed through any screen and any search engine by millions of web users all over the world. Analytics, on the other hand, has the capacity to measure content effectiveness by tracking viewers’ responses, as seen in direct-response ads, allowing companies to better study their audiences and marketing strategies.

WHY ONLINE VIDEO?



• As of 1st quarter of 2008, ten hours of new content were being uploaded to YouTube every minute.

• Cisco systems reports that the sum of all forms of video (TV, VoD, Internet, and P2P) will account for close to 90% of consumer Internet traffic in 2012. By 2012, 54% of TV homes, or 63.6 million households, will have true VoD capabilities from cable operators.

• Price Waterhouse Coopers predicts that VoD spending will climb to $12 Billion by 2012.

• More than 50 million iPhones have been sold since its launch; Google has said that the iPhone consumes more data (search, video, text) than any mobile device in history. Android and the next Blackberries are aiming at similar capabilities.

• It would take well over half a million years to watch all the online video that will cross the network each month in 2012 (10 exabytes per month).

• In the United States alone, 12 billion videos were watched online in May 2008. This is a 45% increase over the same period from the year before.



Video Production and Syndication1

After 5 TV Media Services offers you a complete video production package, including concept-building, scriptwriting, filming, editing, scoring, finishing, and finally, syndication.

Promotional/corporate videosFor marketing campaigns, product launches, company profiles, demo-reels, etc.

Multi-media presentationsFor trade shows, seminars, concerts, reports, sales talks, etc.

Commercials • Bespoke - as part of an advertising campaign• Direct response campaigns - to be part of After 5 TV content and syndica-

tion (pre-/mid-/post-roll)

Training videos For instructional and educational presentations; how-to videos for personnel, distributors and customers; orientation videos, etc.

Event coverage/documentationFor product launches, press conferences, galas, and other company events and activities

Digital platform hosting and multi-screen delivery2

Premium storage, management and playback of broadcast-quality video files and live streams

1 Web (social networks, iTunes, etc.) and TV (broadcast and video on demand, etc.) 2 Including mobile devices, TV, movie theaters, etc.



Websites

After 5 TV Media Services offers the following services in website design and development.

• Consultancy • Web hosting1

• Content management systems (search engine optimized, blog capable, etc.)• Content creation (corporate writing, data visualization)• Content sharing functions (social networks, etc.)• Digital media integration• E-commerce integration• Technical training and on-going support• Photography

Social Media Marketing

After 5 TV Media Services provides the following services to energize social networks such as Facebook, Youtube, Twitter, LinkedIn and other up-and-coming websites.

• Management and consultancy • Design customization • Content creation (videos, photos/images, ad campaign management, text)

Show Sponsorship Opportunities2

After 5 TV creates original, high-definition, digital entertainment for multi-lingual syndication that is quickly building a worldwide viewership.

1 Optimized content delivery network (CDN)2 For After 5 TV original series

Business

After 5 Media Services Press