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AFFILIATE NICHES: WHAT’S HOT & WHAT’S NOT IN 2017 Andra Ioana, Affiliate Programs Manager
Affiliate Summit West, January 2017
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AGENDA FOR TODAY
Affilia
te n
ich
es
What’s hot in 2017
Affilia
te n
ich
es
When could it go bad
Affilia
te n
ich
es
Evaluate
the
niche’s
potential
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Burning questions
How do I find the best niches for me?
Which are the most profitable niches?
Are the popular niches too competitive?
Will I be able to drive enough traffic to a narrow niche?
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1! BEING IN THE RIGHT VERTICAL
WHAT IS HOT
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WHAT IS HOT – TRENDING NOW ONLINE
Affiliate marketing top 10 categories (AffStat 2016)
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WHAT IS HOT – WINNING NICHES
Affiliate marketing top 10 categories evolution 2014 vs 2016
o Products and services with an increased online demand along with the popular categories are the first option when choosing the niches
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WHAT IS HOT
2! SOLVING A PAIN POINT
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A big pain point equals a large audience
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WHAT IS HOT
3! WHAT NOBODY / VERY FEW AFFILIATES THINK ABOUT
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WHAT IS HOT – FEW COMPETITORS
#Top Category: Digital Goods
#1 Vertical - Computers & Electronics
# 6 Broad niches: Accessories & Peripherals; Computers; Consumer Electronics; Gaming; Mobile Services & Telecommunications; Software
#Hundreds of narrow niches: Windows software, Mac OS, video editing, photo editing, webdesign, VPN, work productivity, etc.
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Go To the Affiliate
Networks you work with and ask them
which are their best selling (100) products
Research each item and rate them
according to the niche's "profitability
criteria”
Select minimum 2 merchants from the same niche to A/B
test traffic
HOW TO PICK AN AFFILIATE NICHE
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HOW TO PICK AN AFFILIATE NICHE
The Profitability Criteria list
Is this niche in one of the trending now verticals?
Is this a broad or narrow niche?
Is this niche associated with pain points , hobbies or passions?
What are the average searches on Google for related ideas?
How many vendors are selling products / services in this niche?
How many other affiliates are promoting it already?
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WHAT IS NOT HOT
Products or services with Google and content restrictions –> Visit Google Advertising Policies
Merchant web pages with penalties
Oversaturated niches
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KEY TAKEAWAYS
From the thousands of affiliate niches the hottest ones are:
In products or services verticals with an increased online demand
Solving bigger or smaller pain points that people face
Narrow niches where a smaller number of affiliates compete
Allowing you to send traffic from the biggest sources such as Google or Facebook
