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In this highly interactive session, affiliate marketing veteran Ola Edvardsson takes a fresh look at what really works in the affiliate marketing space.
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Income figures and results displayed in print or verbally during this presentation are not typical.
Extraordinary results like the one mentioned in this presentation are considered to be exceptional results by talented individuals and companies.
Most people do not make money with affiliate marketing. Average earnings in the affiliate marketing industry are low. Like any business venture, most people actually fail in affiliate marketing.
You agree that Performancy Inc and Ola Edvardsson are not responsible or liable for any decisions made by you based on any information given to you during this presentation as well as any outcome derived from such.
No results are guaranteed from using any of the marketing strategies or general advice presented here. You should use any advice in this presentation at your own risk.
Disclaimer
Who’s here today?
Why I Love Affiliate Marketing
Access to existing products and services to promote
Speed to market – launch a test of a new concept the same day
Very limited fulfillment and customer service responsibilities
No need for large capital to get started
Why I Love Affiliate Marketing
Non-linear income (a working campaign works for you 24/7)
Small guys can still compete with large guys
Wonderful small community of people with some participants going back over a decade!
You don’t have to be big to make it big!
Affiliate Marketing is an industry where small 1-10 person teams are making a lot of money and are the dominant size among publishers.
2008 saw some one-man operations being acquired for relatively high amounts given their size.
What many are missing
Long-term Affiliate Marketing
Plant a seed with your new site and
watch it slowly grow into a money tree
In the summer of 2003a fairly simple website with credit card
offers was launched.
Over time its search engine rankings increased and income grow…
Affiliate Marketing Success Story #1
Affiliate Marketing Success Story #1
September 2008..
Sold for $32MM in cash to Bankrate.com
Affiliate Marketing Success Story #2
During August of 2006, a simple Wordpress blog was launched
covering money market accounts, credit cards and online savings accounts.
Fast forward two years later…
Affiliate Marketing Success Story #2
Sold for $12.4M cash to Bankrate.com
Both sites are 1-person operations!
The Affiliate Marketing Success Formulas
Long-term Affiliate Marketing
agendaTODAY’S AGENDA
Traffic strategies: Evergreen and Current
Conversion: Making the first sale
Profits: Making additional sales
Affiliate Marketing 2009: Overview
The Affiliate Marketing Formula
The Classic Internet Marketing Formula:
trafficEXISTING TRAFFIC
+conversionEFFECTIVE CONVERSION
=profitsNET PROFITS
trafficEXISTING TRAFFIC
It’s hard to create traffic from scratch
Identify existing traffic flows and put your offer in front of them
The Affiliate Marketing Formula
conversionEFFECTIVE CONVERSION
Make it abundantly clear what action you want the user to take on your landing page
Do not distract them
The Affiliate Marketing Formula
Why should I click?
Why should I buy?
whyGIVE ME A REASON WHY?
Why should I buy through you?
Why should I buy more?
Always Answer This Simple Question
WHY?
The Affiliate Marketing Turbo Formula
Become a concierge
Help people buy, instead of trying to sell to them
wantJUST GIVE BUYERS WHAT THEY WANT
The Affiliate Marketing Turbo Formula
Target products and services that are in strong demand
Products that people know they want
Products that have less need for persuasion and conversion
The Shoppers Secret
Most people enjoy the actual shopping and buying experience more than the actual product
when it’s delivered.
Hitting that “Buy It Now” button gets people excited!
Product and/or brand related keyword searches
Blog readers
whereWHERE ARE THESE BUYERS?
Email list subscribers
Purchasers at other websites
The Affiliate Marketing Turbo Formula
Brand and model keywords
Coupon, offer, cash-back keywords
buyersUSE SEARCH KEYWORDS THAT TARGET BUYERS
Localized keywords
How To Do It In Practice
How To Do It In Practice
Target blogs and pages with product reviews
Identify 30 blogs that cover similar products
or services that you market.
Buy ads on them and/or participate and comment on their blogs.
How To Do It In Practice
Sell To Existing Buyers
Cross-sell or up-sell in someone else’s path
Direct communication to existing buyers through phone, email or direct
mail.
Five Keys To Long-Term Success
Pick a market with long-term sustainability
oneONE
Five Keys To Long-Term Success
Choose Quality Offers
Choose offers that you can feel good about and would have no problem recommending
to your friends and family
twoTWO
Five Keys To Long-Term Success
Build Your Own Brand, Website and Email List.
Before: Offer and campaign driven landing pages
After: Growing Websites In Various Long-term Verticals
threeTHREE
Five Keys To Long-Term Success
Build a long-term relationship with your audience through email,
blogs and social media.
fourFOUR
Five Keys To Long-Term Success
Strive for residual income through continuity programs.
fiveFIVE
The Affiliate Marketing Turbo Formula
Traffic Generation
Free or paid? Always do both.
Traffic Generation
Google dictates the current rules for the Internet which seems to be:
Publish Quality Content In Blog Format
Please Add Some Video If You Can
Don’t Do Anything That We Don’t Like
Traffic Generation
The blog format rules:
Search engines love it.
Consumers tend to view them as more credible.
The format itself is a great publishing system.
Traffic Generation
An interesting observation:
Some simple “SE-Optimized” Wordpress blogs with no other traffic generation activities have been seen achieving
top 10 rankings for long-tail terms
within 60-90 days.
Traffic Generation
Video rocks
Create videos as product reviews
Post them on multiple sites
Use URL to drive to your site preferably with an incentive
Traffic Generation
Don’t do anything stupid.
Google is smarter than you are.
Doing less in today’s world is sometimes more.
Simple paid/organic search system
Blog with really good posts for 1-2 months – get indexed – get traffic – get some clicks. Any sales are just a bonus.
Use Google Blog Alerts to find other blogs that Google think is relevant to comment on.
Use Social Bookmarking.
Launch on MSN and Yahoo to test paid search.
Do Google Search when your blog starts to gain traction.
Conversion tips
Strong brands always convert the best
Good copy and story-telling
Testimonials are always a major reason why people buy
Focus on the actual buying experience
Conversion tips
Great use of video to convert:
Showing people how to buy, what they will get and why they should act.
Example: You actually buying the product in the video as an affiliate
establishes instant social proof
Profit Boosters
Bundle products
Up-sell straight in the path
Cross-sell another product.
Up-Sell Again after the sale if possible
Add Continuity
Remember These Five Things
Target Products and Offers That Are In Demand
Help People Buy
Answer All Their Why Questions
Help Them Buy More Stuff
Repeat The Process
Questions?You Can Contact Me Directly at
Please join my personal email list today at
PartnerMarketer.com
You can also follow me on twitter.com/performancy
