Advertisement for Law Firms:

Using an Advice Column

An effective way for a law firm to advertise and reach out to their clients is from an advice column. They are used everyday and anyone can visit to write and ask questions if they need help with their case.

By having an advice column, the law firm can see what their clients comment on and learn from what they have to say. By listening to client’s requests, this can help build a stronger firm and its lawyers as well.

There are some steps to create and promote your law firm’s advice

column to increase your business and

clientele. Clients will have more trust in

their lawyer and law firm when they see the

work put in to ask the questions want and

get the answers they need.

Step 1

• Build a blog. This is the first step in starting a successful advice column. Bring out thoughts, ideas, opinions, and tips by having them in posts. Clients can start replying and requesting help about their case or questions for the law firm.

• Don’t go overboard with the information. Use basic content. Make sure grammar and spelling are correct to prevent the advice column from looking unprofessional. Use clear language to ensure a better understanding.

Step 2

Step 3

• Give a background on the firm and a synopsis of the advice column. The clients will appreciate the fact they know a little more about the firm and its lawyers before they ask questions or leave comments.

• Promote your firm’s column and ask for questions. Let your clients know about it and tell them they can go on anytime to ask, request, or leave a comment to the company. You can advertise the column on or offline to publicize your presence. Not only will it increase clientele but will also help the law firm see what they need to improve on and what makes their clients happy.

Step 4

Using these steps in building an advice column will promote your law firm and get you more business. It’s important to advertise to clients and potentially attract new ones. An advice column is just another way to communicate and have the voice of the firm be heard. Clients’ impressions are very important to

keep the firm going strong.