BRAND STRETAGY BIG IDEA EXECUTION ELEMENTS

Virgin Communicates that virgin is different from other mobile networks

This for youngsters

People can easily communicate with their friends as the call rate are cheap

Creative tagline,humour,humorous story, all young characters are involved

Airtel Communicates about the adoption of change by airtel

Easy accessibility .Any where anytime

Creative music, good n popular dancer, new symbol & tagline

idea Good network and cheap call rates

People can communicate easily and solve their problem of language barrier

Solution of problem, good story

Reliance Competitive pricing. showing that it is better from other networks and it is hassle free

People were upset from other networks but reliance made them realize that they are better and affordable

Creative tagline,jingle,celebratity endorsement

vodafone Communicates about the latest offers , it has got a large array of offers .

Creative story,tagline,zoos

NEWTORKS-

HANDSETS-

BRAND STRETGY BIDIDEA EXECUTIONReliance Targeting the middle

class family the socio-economic group

Reliane had made mobile phones so affordable that everybody can purchase it

Good story,humour,informative,good jingle,creative tagline

virgin Communicates that virgin is different from other mobile networks

This for youngsters

It is GSM

People can easily communicate with their friends as the call rate are cheap

Creative tagline,humour,humorous story, all young characters are involved

nokia Personifies the mobile as a friend .Communicates that ,the mobile helps in crating communication .Gives person social recognization.Frther is communicates that nokia is still the market leader.

it shows that even for a busy star it helps him to stay commented with everybody

Good tagline,celebrity endrosment.

micromax

Communicates about its unique design and shape

Communicates that it is so creative and fashionable in terms of design that people cant stop looking and it makes you forget everything

Good story,creative tagline,clebraity endrosment,good music

lava Demonstrates Different in design from other mobiles

Gives consumer a social recognization

The mobile is personifies as a”men”

The boy gets noticed by the women becaue the feels he is mature ,from choice of the mobile. The other boys dint get notice and he feels that they are immature

Creative story,humour

samsung Demonstrates the innovative nature of the sumsung mobiles

Personifying the mobile as human

Amir khan with his new gajni look.As amir is always considered for innovation and

Creative story, creative tagline,celebratity endorsement,personification element

being that to as a tough “men” who belives in challenges and innovation.

Targeting the genX

creativity he communicates the message well.