Advertising intro

Creative Media Production 2011 1

Advertising

2

Advertising

In the advertising unit you will learn to analyse existing adverts before going on to plan and produce your own advertisements.

We will look at both print and video adverts but will only work in print.

Creative Media Production 2011

3

Advertising

You will have to look at the content of adverts

You will have to look at the style of adverts

You will have to look at the persuasive techniques used in adverts


4

Advertising

You will have to generate ideas

You will have to create proposals

You will have to consider the regulations and codes of practice


5

Advertising

You will have to plan your advert and your production

You will produce you own adverts

You will carry out post-production work


6

Advertising

You will evaluate the work that you have done at all of the stages of the unit.


7

Advertising

What is the purpose of an advert?


8

Advertising


Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services.

Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although political and ideological advertising is also common.

Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers.

Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies.

9

Advertising

Have you ever been persuaded by an advert to buy something?

What made you want to buy it?


10

Advertising

How does an advert make you want to buy something?


11

Handout

Go through the questions on your hand out fill in the boxes.


Business

Advertising intro