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DIFFERENT APPEALS IN DIFFERENT APPEALS IN ADVERTISEMENTADVERTISEMENT
Submitted to:-
Prof. Vivek Sahni
Submitted by:-Rishabh KhullarMBA 1st YearEmail – [email protected] No. - 9023478781
Definition of Advertisement Definition of Advertisement
Advertisement is any Advertisement is any paid formpaid form of of non-non-personalpersonal presentationpresentation and promotion of and promotion of Ideas , goods, services by an Ideas , goods, services by an identified identified sponsorsponsor
Sources of advertisementSources of advertisement
PostersPosters Television media Television media NewspaperNewspaper RadioRadio MagazinesMagazines Advertisement in moviesAdvertisement in movies InternetInternet
Different Appeals in AdvertisementDifferent Appeals in Advertisement
Slice of lifeSlice of life
Life styleLife style
Emotion –happiness and funEmotion –happiness and fun
Personality symbol Personality symbol
Musical AppealMusical Appeal
Technical expertiseTechnical expertise
Scientific evidenceScientific evidence
Testimony evidenceTestimony evidence
Examples Examples
Slice of life - Common purposeSlice of life - Common purpose
e.g Harpic Challenge e.g Harpic Challenge
Life style –complete life style of personLife style –complete life style of person
e.g Raymonde.g Raymond
Emotion –happiness and funEmotion –happiness and fun e.g Chloromint e.g Chloromint
Vodafone –Zoo ZooVodafone –Zoo Zoo Personality symbol Personality symbol e.g Sachin Tendulkar e.g Sachin Tendulkar
Musical Appeal –Advertisements related to Musical Appeal –Advertisements related to music.music.
e.g Airtel , Nirma e.g Airtel , Nirma
Technical expertise-Shehnaz Hussain andTechnical expertise-Shehnaz Hussain and
Sanjeev Kapoor.Sanjeev Kapoor.
Scientific evidence- It gives Scientific Scientific evidence- It gives Scientific evidence evidence
e.g Orbite.g Orbit
Testimony evidence- Testimony evidence-
e.g celebrities like Dhoni, Katrina Kaife.g celebrities like Dhoni, Katrina Kaif
SOURCESSOURCES
GOOGLE IMAGESGOOGLE IMAGES YOU TUBEYOU TUBE Marketing Management – Philip KotlerMarketing Management – Philip Kotler
THANK YOUTHANK YOU