ADVERT APPEARANCE

OUR DESIGN

SUMMARY

ALBUM ADVERT

BASIC TEMPLATE FINISHED TEMPLATE

DIGIPACK APPEARANCE

THEME

The purpose of including the previous slide was to make the continuous themes, between the Digipack and the album advert more apparent.

From the research I conducted, I learnt that to have an overall theme is important. This is a measure I employed into both the Digipack and the album advert design.

The engraved banner used on the front cover of the Digipack is the same one displayed on the album advert.

The triangulation image features on both the front cover of the Digipack as an overlay, as well as on the inside cover where the CD will be placed conveying

consistency. To denote accordant theme I used it on the album advert but changed the colour scheme to monochrome and formatting the size to fit the proportion of

the box.

Similarly I have used the triangulation image as an overlay on the image seen at the top and bottom of the advert. Which is the same image portraying consistency but

just cropped to show different parts of the image.

I noted that a close up head shot is important. As it accentuates the star image and helps to promote

the Artist(s) and attract an audience which is also emphasised by having the triangulation image

as an overlay . To add to the dynamic edge I cut the image in

half replacing the top of the original image at the bottom but upside down and switching it. So above Aino’s head (bottom left) is Caroline’s neck (top left) and vice versa. My idea behind this was to

accentuate the idea that they both make each other and are to

emphasise their friendship and how they take on each others

tribulations.

By placing the triangulation image in the middle it gave a balance to the image at

the top and bottom. Additionally, formatting

the colour scheme to monochrome juxtaposed with the bright and vivid overlay of the medium shot . It also juxtaposes

with the ‘happiness’ and ‘sadness’

(binary opposites), I identified and incorporated into our Digipack design.

The brackets on the side separate each sector as

when I was in the process of designing, I decided on having three sectors.

Each sector has a significant feature; the first sector has the Artist name, the second the song title and the third the website, release date

and critic reviews. This denotes the significance of

each sector and helps to balance it out.

I’ve used the two banners (Icona Pop and the one featuring the date and website) to come across as an

overlay by changing the blend mode and the transparency. I utilised this technique in order to make the text more visible and not clash with the

background image. Also on the engraved banner

featuring ‘I Love It’, I also change the blend mode so some of the

background image (the triangulation image) was visible through the

banner.

I employed effects such as blur, on the edges of the album advert (which can

be seen more distinctly on slide 3).