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the easiest way to advertise online Contact person : Marcin Ekiert M: +48 883 32 42 25 | E: [email protected]

AdTaily.com for the big online media

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AdTaily.com is a self-service online advertising tool for the publishers who wish to offer their ad surface to SMEs with medium and lower marketing budgets

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Page 1: AdTaily.com for the big online media

the easiest way to advertise online

Contact person : Marcin Ekiert M: +48 883 32 42 25 | E: [email protected]

Page 2: AdTaily.com for the big online media

Who we are?

• The easiest online advertising solution you have ever seen

• Poland based tech startup found in 2008

• Seedcamp finalist 2008

• Acquired by Agora in 2009

Related links:•http://blog.seedcamp.com/2008/09/our-seedcamp-2008-finalists.html•http://investing.businessweek.com/research/stocks/transactions/transactions.asp?ric=AGOD.WA

Page 3: AdTaily.com for the big online media

Philosophy

•We believe many SME advertisers are disoriented about the complexity of today online advertising

• We think many publishers are looking for self-service, transparent solution, which serves relevant and non-intrusive ads

• Hence our focus on simplicity: one ad format 125x125px , self service purchase and installation, flat fee pricing model

Sponsors

Become a sponsor

AdTaily’s Philosophy

Page 4: AdTaily.com for the big online media

Basic Idea

Sponsors

Become a sponsor

•Imagine you manage small business and find a website that is often visited by your potential clients…•Your want to advertise there…•But how to do it fast and within your budget? • Fortunately there is a sponsor area with a link become a sponsor so justclik it to find out how to post an ad!

Page 5: AdTaily.com for the big online media

Basic Idea

Sponsors

Become a sponsor

•You click and a simple form appears

•Set your target link and description, upload an image or create one, set up the number of days you want your ad to display and pay with PayPal or credit card

Page 6: AdTaily.com for the big online media

Basic Idea

•After you paid, your ad apperas instantenously• The whole process takes minutes and doesn’t require any expertise knowledge

Sponsors

Become a sponsor

Giancarlo Italian Food

Special PriceCall for details777-00-00-00

Page 7: AdTaily.com for the big online media

Conclusion

Sponsors

Become a sponsor

Sponsors

Become a sponsor

Giancarlo Italian Food

Special PriceCall for details777-00-00-00

1

2 3

Page 8: AdTaily.com for the big online media

AdTaily Values

Publisher• Self selling, effective

solution• One invoice from

AdTaily• 5 minutes installation• No costs of entry

Advertiser• Open gate for SME

Advertisers• Easy and intuitive way to

post ads on relevant sites• Self publishing – no

emails, no phones, no papers

Visitor• Relevant ads matched

by humans not robots

Page 9: AdTaily.com for the big online media

Beyond the basics

Publisher’s Store

A place to find relevant content

within particular publisher’s inventory

Central AdTaily store

The central place to find relevant sites

within various categories of AdTaily’s publishers

and to post an ad to multiple destinastions

Sales DashboardA place for sales managers that lets them

sell ads within AdTaily’s inventory

to the customers who need the real

people support

Page 10: AdTaily.com for the big online media

AdTaily and Agora

•Agora owns several dozen online media: news, verticals, classifieds, entertainment and online communities, concentrated in Gazeta.pl Group•After acquisition in 2009 AdTaily is visible on 80% of Agora’s online media• For many SME advertisers AdTaily is a simple and intuitive self service tool that lets them promote brand on high quality content within Agora’s websites• Agora benefits from the open access to this kind of advertisers, and AdTaily cares for the rest. There is only one invoice monthly between Agora and AdTaily.• Simple installation and AdTaily’s flexibility mean no cost of entry

Page 11: AdTaily.com for the big online media

Forum

•Forum.gazeta.pl is the hub for thousands of discussion boards where people talk about millions of topics: from global warming to bras and contraceptives

• AdTaily allows advertisers to post ads on many boards in a few minutes and promote their brand in the most relevant places within the most active Internet users.

Page 12: AdTaily.com for the big online media

Local Sites

•Agora runs local sites with fresh and high quality content from all the biggest Polish cities like Warszawa, Lodz, Krakow Wroclaw

• AdTaily lets local advertisers post ads on top local online media in Poland and promote within their local communities

Page 13: AdTaily.com for the big online media

Verticals•Agora runs many vertical sites and delivers high quality content on sports, fashion, parenting, lifestyle and entertainment• AdTaily works as a soloution for the advertisers who have budgets too small to advertise there with the standard CPM products• AdTaily is an intuitive way of online advertising for the enterpreneurs who buy ads in the paper media

Paper ads in “Wysokie Obcasy”

Page 14: AdTaily.com for the big online media

Blogs

•Agora runs Blox, the leading blog platform in Poland • AdTaily allows to post ads on valuable and relevant blogs and helps advertisers make a benefit from the very influential but highly defragmented social media• AdTaily allows Agora’s Sales Department to monetize Agora’s blog platform• Every time an ad is sold the income is shared between a blogger (content owner), Blox (the platform) and AdTaily• AdTaily takes care of all the payments and invocing

Kominek, one of the most infuential bloggers from Blox earns 1000 + euro per month

Page 15: AdTaily.com for the big online media

We are looking for…

AdTaily is doing very well in Poland. We plan to expand AdTaily on other markets. Thus we are looking for:

publishers of any type and location

who are interested in AdTaily

feedback and opinions from you

Any ideas for potential

cooperation

To see AdTaily in action and test our solution

register at Adtaily.eu. The whole process of

installation takes just a few minutes

http://adtaily.eu

Page 16: AdTaily.com for the big online media

Thank you

Marcin Ekiert | T: 0048 883 32 42 25 |Email: [email protected]

Contact

Stay in Touch

http://adtaily.eu