Adtaily Social Media Week

http://www.adtaily.comJulia Krysztofiak-Szopa | community manager | [email protected]

Stories from the Long TailHow to monetize social media by

engaging their communities?

The easiest advertising solution for online publishers of all kind

2Julia Krysztofiak-Szopa| community manager | [email protected]

the AdTaily Widget

How does it work?


pay for your ad

upload your ad

Your ad starts to display

Why is it so cool?


Full controll over the price

Unobtrusive format, only 125 x 125 px

banners

Simple

payments

(PayPal or

credit card)

Simple pricing model: flat fee per day

Moderation tools: accept or reject the

unwanted ads

publishers

Online advertising revolution

People match ads to content manually

Advertise as you browse

Instant marketing tool

Monetization tool for both large and niche publishers

Revenue share between content author and platform


Engaging communities & sales crowdsourcing


advertisersplatform owner community of users

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Case study: AdTaily on blox

• Blox.pl – a major Polish blogging platform• 900 blogs from Blox have installed AdTaily• The Blox bloggers sold 2000 ads in 6 months• The best blogger made 30% of all the

revenues• The platform earns money by getting 10% of

every ad sold by a blogger


How we made it in Poland?


After 9 months of hard work 7000 publishers: all kinds of small and big online media

300 million PV/month on the websites with AdTaily

Widgets

2000 unique clients

3 sales channels: • widgets

• store

• business partners, media agencies

Our questions to you:

What is it like in Germany?

• How do the bloggers monetize their blogs?• Are the media agencies interested in the

blogs’ advertising potential?

We’d love to hear your feedback!


Thank you!

Questions?

Julia Krysztofiak-Szopa| community manager | [email protected] 10

[email protected]@adtaily on Twitter

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Adtaily Social Media Week