Adriano Corso - Marketing automation tools that rock

1 PAGENovember 8-9. 2016Radisson Park Inn, Krakow

Modern PowerPoint Presentation

PRESENTED BY -Adriano CorsoMarketing Automation


Marketing automation tools are playing a key role in all our marketing and sales efforts. Identifying the most suitable for your business and knowing how to integrate them alongside with the other digital marketing disciplines is crucial to succeeding and building personalized relationships with your prospects.

Marketing Automation Tools that Rock


THE AGENDAThe journey through the inbound process, from the definition to an actual strategy about how automation tools can help achieving your goals.


HOW TO USE THEMMARKETING AUTOMATION TOOLS INTEGRATIONS

INBOUND MARKETINGDEFINITION INBOUND PROCESS

Going through the customer journey and

the sales funnel

What a Marketing Automation tool is

Understanding this Marketing concept in the

digital world

Identify the right tool you need to have in your

toolset

Best practices and tailored strategies

Integrate them within your Digital Marketing

strategy

Agenda


MARKETING AUTOMATIONWhat does it means and when has it came into existence?


MarketingAutomation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

The Definition


The History and Timeline of Marketing Automation

20151992 2000

1999 2010

Lower costs to be to accessible to all

businesses.

Marketing automation first came into existence in

1992

The industry began to grow exponentially

Over the next seven years, Eloqua’s success inspired a

number of competitors to enter the market.

Between 2010 and 2014 major acquisitions in the

industry


The First Vendors


Acquisitions & Cost decrease


INBOUND MARKETINGThe best way to use marketing to bring potential customers to you.


InboundMarketing

Inbound Marketing is the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.

The Definition


CALIFORNIA$126,942

Inbound marketing is multi-channel by nature because it approaches people where they are.

Multi-Channel

The more you know your leads over time, the better you can personalize your messages to their specific needs.

Personalization

Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers..

Lifecycle Marketing

Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide.

Content Creation + Distribution

Major Themes

Content creation, publishing and analytics tools all work together like a well-oiled machine.

Integration


THE INBOUND PROCESSSharing is caring and inbound marketing is about creating and sharing content with the world.


The Inbound Process


Just because someone has already written you a check doesn’t mean you can forget about them.

Delight

You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers.

Close

Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. At the very least, you’ll need their email addresses.

Convert

We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers.

Attract

The Customer Journey


MARKETING AUTOMATION TOOLSA list of available tools on the market, all with different features that can be used for any business


Marketing Automation Software


Marketing Automation Software

Email Marketing

Opt In CRMLanding Pages

IntegrationMetrics


HOW TO USE THEMHow to follow a lead through the funnel using points or tags, and best practices.


The Funnel

Bottom of the FunnelBOFU

Top of the FunnelTOFU

Middle of the FunnelMOFU


Mautic


Case Study – Prezi – Welcome Series







Educate & Inform




Welcome Series Benefits

Open

Rate

4x 8xClickRate

Revenue

5x


INTEGRATION & AUTOMATIONIntegrate Marketing Automation tools with social media, contents, video, and more…


SOCIAL MEDIA CONTENTEMAIL

Blog PromotionWebinarPodcast

TwitterInstagramLinkedIn

NewsletterWelcome Sequence

Integrate & Automate


Consideration


THANK YOU!

EMAIL: [email protected]

ADRIANO CORSODIGITAL CONSULTANT

IBM

Let’s stay in touch

@ADRIACORSO

https://pl.linkedin.com/in/adrianocorso

Business

Adriano Corso - Marketing automation tools that rock