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Strategic Management
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Aditya Birla Group
By,Ajay PuranikNikhil YadavPayal PatelRahul BohraShreya Prabhu
Science and technology Non-ferrous
metals(HINDALCO) Carbon black(Nuvo) Cement Textile(Grasim) Chemicals Insulators Ferro Chem Wind power
Telecommunications(IDEA) Retail(MORE) Financial Services Mining Agri-business Information Technology
Main Businesses
• 1857- Textile(GRASIM)• 1958-Hindalco (Non-ferrous metals)• 1969- Synthetics
Company(1st overseas)
• Mid 1980’s- Cement• 1985- Fertilizers• 1995-
Telecommunications• 2000- Birla Sun Life
Insurance• 2007- ‘More’
Supermarkets
Diversification – Over the
years
Aditya Birla Vacations
Aditya Infrastructure
Aditya Realty Aditya Fast-
Food chain Industry
Cosmetics Adventures
and Sports Equipment and gears
New Industry Value Chain
Textile Industry
Retail Industry
COPPER• One of the world's largest single-location custom smelters at our Dahej facility in
Gujarat, India along with a power plant.• In pursuit of vertical expansion, they extended presence in copper production across
national borders when acquired the Nifty and the Mt. Gordon mines in Australia. These mines secure partial supply of concentrate requirement.
HINDALCO-NOVELIS• Market driver for Aluminum products in India, being the largest downstream
producer.• 2007-acquisition of downstream producer Novelis.• Novelis is the world leader in rolled aluminum products; thus, this acquisition extends
reach in the industry.• Novelis also has long-standing relationships with leading customers, which Hindalco
expects to grow.
Scope-Domestic to World
Aditya Birla Nuvo divests carbon black business to its Mauritius-based
group firm SKI Carbon Black for Rs.1,451 Cr.
2010-Hindalco Industries, the flagship company of the Aditya Birla group, plans to invest Rs10,000 crore fiscal in its three ongoing projects - Mahan Aluminum in Madhya Pradesh, Aditya Alumina and Aluminum and Utkal Alumina in Orissa.
Copper business carried out a planned shutdown in one its smelters that resulted in a lower than normal level of production, said the company. Copper sales were lower at Rs 3,636 crore mainly due to lower metal prices. However, EBIT of the copper business was Rs 81 crore compared to Rs 76 crore a year ago.
MOVES TO DIVEST WEAK BUSINESSES
Thank You!