Adding Value to Association Membership

by Educating Others

Associations Should Educate Members

Industry TrendsNew toolsTechnology

But have you ever thought about adding value to your association by having members educate the community?

Ways Your Association Can Add Value by Having Members Educate the Community

•Partner with a Non-Profit•Become an Ambassador for a Local School•Teach Classes

Partner with a Non-Profit

Share with the Community About the Industry Your Association Serves

Example: a Non-Profit for Career PlacementEducate about the types of jobs available in the industry and the type of education required

BenefitsAccess to donor lists and community leadersPartnership may gain media attentionGreat way to create awareness about association, attracting new members

Be a School Ambassador

Majority of communities have a school needing funding/an advocate

Organize fundraising eventsHost educational events at the school

BenefitsEducating future generationsCommunity awareness about association

Teach Classes

Host educational events for the community

For potential topics, ask: How does your industry benefit people? What questions do you get repeatedly?

BenefitsMembers can practice public speaking skillsCharging for the class is a potential money maker for the association

Inspiration for Education

“Education is simply the soul of a society as it passes from one generation to another.”- Gilbert K. Chesterton

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