AdWords Management: Tips on Running a Successful Campaign

Good AdWords management is what makes a successful AdWords campaign. It is what separates Internet marketers who earn huge profits from those who are struggling to keep their online businesses afloat. So if you want to ensure the success of your ads online, you have to be 100% sure that you are running your campaign properly. Here are some helpful pointers on managing an AdWords campaign.

Quality Score. When running ads online, pay close attention to your Quality Score, which Google uses to determine the relevance of your advertisements. Quality Score also affects the position of your ads on search result pages. The higher your QS is, the bigger your ads’ chance of staying on top of search results page will be. To improve the QS of your ads, a good option is to obtain the assistance of AdWords management services providers. They can devise strategies and provide you with good recommendations that can help boost your ads’ QS.

CTR. As much as possible, maintain a click through rate (CTR) of more than 1%. An ad’s CTR is obtained by dividing the clicks the ad received by its impression or the number of times it was viewed. For instance, if your ad has been viewed once and it received one click, you’ll get 100% CTR. To improve your CTR, a good AdWords management strategy is to use keywords that are relevant to your product or business. Avoid using generic keywords to prevent your ads from showing up during irrelevant keyword searches.

Content. Ask any AdWords management services provider and he will tell you having good content can help ensure the success of your AdWords campaign. When creating text for your ads, use words that can spark the curiosity of your prospects. Text ads with such words can entice them to click your ads, which can increase your CTR and improve your Quality Score. Creating compelling headlines is also a good AdWords management tactic that will grab and hold the attention of your target customers.

Call to Action. Guide your prospects toward your desired conversion goal by including a strong call to action. Also, do remember to synch your call to action in your AdWords ad with your actual landing page. For instance, let’s say your ads are encouraging prospects to buy your products, your landing page should also have a big button that tells them to do the same. Not only this AdWords management strategy can help boost your CTR, it can also help your website convert traffic into sales.