www.AdSource2.0.com

Presented By:Mallikarjuna Reddy

Pranav MishraRinki Kumari

Twinkle JaithaliaVindhyachal

Agenda

• Opportunity

• Product

• Business model

• Strategy

• Competition

• Team

• Financials

Opportunity

Product

Bus. Model

Strategy

Competition

Team

Financials

Opportunity

• Global spend on advertising- $ 445 billion• 51 million active users of internet in India

– Huge potential in smaller urban areas• Growing at 20%

• Online advertising expected to grow at 26%

Source: Zenith Optimedia

Opportunity (1/2)

Opportunity (1/3)

Source:stats- www.internetworldstats.com/stats.htm

Product• Products

– Print Ads– Video Ads– Concept

• Value added services– Social Networking– Contests– Rating System

Opportunity

Product

Bus. Model

Strategy

Competition

Team

Financials

Vision & Mission

www.AdSource2.0.com• Vision

– “To transform ad making service and delivering quick and finest creative ideas, generated by intelligence of the public using web 2.0 as a platform, at affordable prices”

• Mission– “To create a platform where people passionate

about ad making can come together and collaborate to develop aesthetic ideas for creating advertisements for our clients"

Business Process Flow

AdSource2.0

Clients•SME•NGO•Government firms•Large companies

Designer 1

Designer 2

Designer 3 Designer 4

Process Flow Diagram-Moderator

Opportunity

Product

Bus. Model

Strategy

Competition

Team

Financials

Process Flow Diagram-Client

Process Flow Diagram-Designer

Strategy

Opportunity

Product

Bus. Model

Strategy

Competition

Team

Financials

• Solution delivery – Open Critique– Confidential Service

• Positioning Strategy– Involvement of the crowd for ad

designing– Quick delivery of Ads to the Clients– Cost Effectiveness

CompetitionOpportunity

Product

Bus. Model

Strategy

Competition

Team

Financials

• Direct Competitors– No existing competitor in the same

segment• Indirect Competitors

– In house ad agencies– Local ad agencies

• Potential Competitors– Social networking sites

Competition

Parameters In house Ad Agencies

Local Ad Agencies

AdSource2.0

Power of community

× ×

Quick delivery × ×

Cost effectiveness

× ×

Infrastructure Required

× ×

Dedicated team

× ×

Opportunity

Product

Bus. Model

Strategy

Competition

Team

Financials

Team

Revenue RecognitionOpportunity

Product

Bus. Model

Strategy

Competition

Team

Financials

• Revenue from delivering ads

• Other income

– Banner ads

– Pay per click

– Pay per action

RevenueLogic

T h a n k Yo u !!