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The campaign that won the Inter Hall Ad Design 2009 at IIT Kharagpur
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INTER HALL AD DESIGNPatel Hall
PRODUCT
A Chair with following characteristics Mood Meter Gentle Massage Suitable Music Oxygen / Aroma Therapy
TARGET MARKET
Target market: Upper class and upper middle class
Brand positioning: A luxury product for a select market segment
USP
Mood Meter – The Science of Pleasure
LOGO AND TAGLINE
CAMPAIGN THEME
The Seven Deadly Sins
VIDEO AD
http://www.youtube.com/watch?v=gcS4We-l9Ds
PRINT AD – COLOUR
PRINT AD – BLACK AND WHITE
BILLBOARD
THANK YOU