Jennifer Shappley Senior Director, Talent Acquisition at Express Scripts

  Rodney Moses Vice President, Global Recruitment at Hilton Worldwide

  Matt Gilbert National Creative Director at Bayard Advertising

  Jer Langhans Manager, Global Talent Acquisition at Expedia

Activating Authenticity In Talent Branding.

Get Real—Enough With The 'Faux-tography'.

Do your people break into song and dance often?

Do your people do a lot of multitasking?

A real lot of multitasking?

Branding for Talent is Always Authentic.

If it’s not, then it’s not Talent Branding.

I’m not a real person, but what do you think it would be like to work at my company?

Nobody has ever built a brand by imitating somebody else’s advertising.

David Ogilvy

In the quest for talent, the strongest

resources a company has are the ones it

has always had.

Your Stories. Your People.

Authenticity is more than a picture.

It’s also a Voice.

What do you think it’s like working here?

What about here?

Employer Branding and Recruitment

Advertising are like driving with a

dusty windshield. You can keep going,

but the

view can be uninspiring.

Does This Say: Apply Now, or Be Part of Something Great?

Does This Say: We Work Here,

or We Make a Difference Here?

Authenticity is a choice storytellers make.

It’s smart choice. It leads to smart branding…

The harder the job, or the more in demand the

role, the more strategic, and important authenticity

and talent branding becomes.

Stock is not all bad, btw.

 If it is used to create an authentic brand voice

No budget, or time?

 Authenticity does not have to go by the way side.

Great Stories (and Great Work)

Inspire Great People.

Who does ‘so-so stories’ inspire…

We used to say “the bottom line is”…

but authentic talent branding says, the top line is…