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A presentation to the Land Use and Climate Change Sub Group of the CCCW
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Corporate slide masterWith guidelines for corporate presentations
Delivering Growth: An Action Plan for the Food & Drinks Industry 2014-2020
Welsh Government
Where are we nowFood & Farming sector
• 14,000 businesses • £5.2bn turnover • 45,000 jobs• £1.3bn Gross Value
Added (GVA) in Wales
Supply Chain
• 23,300 businesses• £17.3bn turnover• 170,000 jobs• £4.0bn GVA
Programme for Government
• Diversify rural economy
• Work towards CAP reform that is fair to producers and consumers
• Support food producers / processors / distributors; strengthen and develop the supply chain; increase value of Welsh produce
• Balance development – food production – energy – environ. Protection.
• Public procurement – small producer needs met; LAs to share best practice
• Apply mkt/promotion best practice more widely e.g. HCC model
• Support UK Supermarket Ombudsman – fair pricing throughout the supply chain
• Strengthen the rural economy – promote farmers markets’ new markets, cooperation and invest in new equipment.
Priority Sectors
The sectors with the greatest potential for growth and to create jobs. This approach is broad enough to encourage a more sustainable economy, but targeted enough to ensure our support is focused on areas with growth potential.
•Creative industries•Information, Communication and Technology (ICT)•Energy and Environment•Advanced materials and manufacturing•Life Sciences•Financial and Professional services•Food and Farming•Construction•Tourism
Food and Farming Sector Panel Recommendations
1 Supporting business collaboration – industry led Welsh Food Forum2 Business growth – identify companies of all sizes with ambition and capacity for growth3 Processing of agricultural raw material – benchmark and significantly increase the capacity of agricultural raw material processed in Wales 4 Innovation and enterprise – via mentoring support, management training, marketing and other specific programmes.5 Business infrastructure – suitable industrial premises and simplification of planning6 Technical support – Food Business Development Centres; effective collaboration with employers and business mentors7 Baseline of evidence – on procurement of food and drink from Wales8 Re-establish the Food Group of Value Wales and apply best practice in other sectors to food and farming.9 Prioritise resources to provide an appropriate level of qualified procurement professionals.10 Establish a Welsh Supermarket Forum11 Minister to chair a Cross Government Working Group on Food – develop policy and work on key drivers and indicators across Government.12 Develop a set of KPIs and publish as part of a delivery plan to give direction to the Food and Farming sector.
Action Plan Timeline
24 Sept - Oral Statement22 Oct - Cabinet paper2 Dec to 3 Mar - ConsultationSpring 2014 - Launch of the Action Plan
Delivering Growth: An Action Plan for the Food & Drinks Industry in Wales 2014-2020
Welsh Food and Drink Federation
Training and Skills Development
Marke
t Deve
lop
ment &
G
row
th
Food, C
ultu
re, H
erita
ge
&Tourism
Clim
ate
chan
ge
Supply C
hain
Efficie
ncy
Inte
gra
tion
, G
ove
rnm
en
t & S
upply
Chain
Co
llabo
ratio
n
Food A
ssura
nce
&
Resilie
nce
Health
& S
ocia
l Im
pacts
Agriculture, Fisheries, Food, Tourism, Environment
Theme 1:Welsh Food and Drink Federation
• Strategic direction
• Leadership
• Communications and networks
• Research
• Opportunities – identify and developMembership drawn from throughout the food
supply chain
Theme 2: “Food & Drink Wales” Identity
• Strong provenance• Trade support• Industry facing• Domestic and
international markets
Bwyd a Diod Cymru
Food & Drink Wales
• Skills gaps• Resource shortages
(career advice in schs.)
• Key partnerships and joining-up
• Food & Drink Skills Project recommendations
• Single access gateway and mapping
• Career development
Theme 3: Training and Skills Development
P1: Market Development & Growth
Targets•30% increased turnover food & farming priority sector by 2020•10% growth in GVA•Job creation
P1: Market Development & Growth
Actions• Improved information /
data• Key account
management• Sub-sector mgt – SME
and micro businesses• Protect Food Names’• Export trade support,
and collaboration (UKTI, Defra)
• Develop new export market opportunities
• Innovation focus (Food Centres, Unis’)
• Foreign Direct Inv.• Food business
premises incl. starter units
• ‘Local market toolkit’• Levy hub for Wales• Showcase Welsh
produce
• Actions
P2: Food, Culture, Heritage & Tourism
Targets•30% increased turnover food & farming priority sector by 2020•10% growth in GVA•Job creation•Enhanced brand image / food culture•Wider local economic activity
P2: Food, Culture, Heritage and Tourism
Actions•Welsh caterers to use more Welsh produce – provenance•Increased and joint promotional activity – food and tourism (Visit Wales)•Identify and work with all tourism partners•Joint Action Plan – Food & Tourism•Support (incl. grant aid) to food events•Food / Food Tourism Awards
P3: Climate Change
Targets•Reduced ecological
footprint•Enhanced environmental
reputation of Welsh food
and drink•Water, energy, waste – carbon efficient industry•Fair trade and equality practices
P3: Climate ChangeActions• Gov. financial support to
food businesses will require an environmental commitment / aim.
• Develop ‘roadmaps’ for the sub-sectors to reduce carbon footprint.
• Promote the mainstreaming of Corporate Social Responsibility
P4: Supply Chain Efficiency
Targets
•30% increased turnover food & farming priority sector by 2020
•10% growth in GVA
•Job creation
P4: Supply Chain Efficiency
Actions
•Tailored services to businesses
•Mentoring support
•Supply chain efficiencies scheme
P5: Integration: Government & Supply Chain Collaboration
Targets•30% increased turnover food & farming priority sector by 2020•10% growth in GVA•Job creation•Improved understanding•Increased collaboration
P5: Integration: Government & Supply Chain Collaboration
Actions•Federated working groups under the Federation structure e.g. Innovation, training/skills.•Welsh Government ‘internal’ stakeholder group•Close working between government, the Federation and Wales Retail Consortium•Appropriate RDP 2014-2020 to industry needs
P6: Food Assurance & Resilience
Targets•30% increased turnover food & farming priority sector by 2020•10% growth in GVA•Job creation• Enhanced food safety standards• More resilient food chain
P6: Food Assurance & Resilience
Actions•New Food Security Industry Food Assurance Network•Broad adoption of food safety assurances and accreditations by food businesses
P7: Health & Social Impacts
Targets•Improved access to healthier food choices•Improved diet related health•Reduced obesity
P7: Health & Social ImpactsActions•Promote healthy eating in:
Schools (Healthy Eating in Schools Measure and Standards)
Public sector settings (hospitals, leisure centres, youth centres)
Workplaces and catering outlets•Improve access and affordability to healthy diet for all•Work with food business to produce healthier product formulations
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