The Franchise Company

Head Office: Regency House | 51 Coniscliffe Road | Darlington | DL3 7EH | Tel: +44 (0)1325 251455

London Office: Communications House | 26 York St.| London | W1U 6PZ | Tel. +44 (0)207 000 1018

www.franchisecompany.co.uk

ABOUT THE FRANCHISE COMPANY

The Franchise Company is a specialist franchise consultancy firm affiliated to The British Franchise Association. Our Consultants have a broad, varied and successful track record in franchising - as professional advisers, as franchisors and as franchisees.

The business was formed in 1991 and joined the British Franchise Association in 1993. It

has since helped many businesses of all shapes and sizes – including various

household-name franchisors – to successfully

enter the franchising arena and/or become better franchisors.

Our philosophy is based on ethical and best-practice franchising for businesses whose culture and

management personnel are suited to franchising and with

whom we feel we can build successful ongoing working relationships.

What We Do Irrespective of your current situation or experience of franchising, we can help and advise

you with all aspects of franchise development as required.

Our services are customised to each client’s individual requirements, current situation and

objectives. For instance, you might be new to franchising and before we start constructing a franchise package we’d need to examine the full commercial implications of franchising

compared to your other strategic options.

On the other hand, if you’re already franchising

you might only need our help with some

specific aspect of it, such as recruiting new franchisees or improving the performance of

your existing ones. Broadly, our range of services covers:

• Franchise feasibility studies (for

prospective franchisors)

• Franchise package development (for prospective franchisors)

• Developing business plans and financial

models • Producing franchise agreements

• Producing operations manuals

• Franchisee profiling • Developing franchisee training and support

programmes

• Trade mark registration • Franchisee recruitment

• Franchise re-sales • Franchise territory analysis

• Setting up and running pilot operations • International franchising

• Importing overseas franchises into the UK

• Improving franchise network performance

• Developing and implementing social media policies and strategies

The Franchise Company

Head Office: Regency House | 51 Coniscliffe Road | Darlington | DL3 7EH | Tel: +44 (0)1325 251455

London Office: Communications House | 26 York St.| London | W1U 6PZ | Tel. +44 (0)207 000 1018

www.franchisecompany.co.uk

ABOUT THE FRANCHISE COMPANY (Cont…)

How We Work We’re essentially specialised consultant-advisors, but we can also roll our sleeves up and

provide expert, hands-on manpower if necessary. We can ‘tell’ and we can ‘do’ - whatever you

need until you’re self-sufficient. In certain cases we’re also prepared to consider investing our time and expertise in exchange for a stake-holding in your franchise company, but that’s some

way down the line at this point.

As consultants we charge for our time on a conventional day-rate basis. This would be

based on a consultancy proposal prepared before we start work which would set out an

agreed programme of work, objectives and outcomes, time frames and costs.

How to Proceed Clearly your business, circumstances and motivation are unique, so we can’t be too generic

here. Irrespective of your circumstances however, we would broadly expect the process for

moving forward to look something like this:

1. Initial meeting: we discuss your requirements, current situation, business

model, track record, objectives, and so on.

2. Project proposal: we prepare a written proposal setting out our understanding of your business and requirements, our

recommended work schedule, time frames and costs. We would provide our

credentials, client references and case

studies at this point if you require them.

3. Proposal accepted and consultancy agreement signed.

4. Commencement of work: work commences as per the project proposal.

5. Review meetings: we hold review meetings as appropriate to monitor and appraise progress to

ensure the project is on track.

6. Preparation of reports: we prepare written reports as appropriate setting

out our findings and recommendations.

Visit our website at www.franchisecompany.co.uk to find out more or call us on one of the numbers below for an exploratory discussion or to arrange an initial

meeting.