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9
...or you could just scrape every single one of their title tags.
Excel + API Instructions: http://goo.gl/fg1qU
+
URL Title Trimmed Searches (Exact)
http://www.carrentals.co.uk/car-hire/france7.html1 Cheap car hire France - 7 seater, luxury, long term hire availableCheap car hire France 1600
http://www.carrentals.co.uk/car-hire/brest-boulevard-gambetta-guide.html1 Cheap Car Hire Brest -Boulevard Gambetta France Cheap Car Hire Brest 720
http://www.carrentals.co.uk/car-hire/nice-hotel-le-meridien-guide.html1 Cheap Car Hire Nice - Hotel Le Meridien France Cheap Car Hire Nice 320
http://www.carrentals.co.uk/car-hire/morocco.html1 Cheap car hire Morocco - 7 seater, luxury, long term hire availableCheap car hire Morocco 390
http://www.carrentals.co.uk/car-hire/hamilton-city-23-clarence-st-north-island-guide.html1 Cheap Car Hire Hamilton City - 23 Clarence St - North Island New ZealandCheap Car Hire Hamilton City 140
http://www.carrentals.co.uk/car-hire/villach-ossiacher-zeile-50-guide.html1 Cheap Car Hire Villach - Ossiacher Zeile 50 Austria Cheap Car Hire Villach 73
http://www.carrentals.co.uk/car-hire/france12.html1 Cheapest car hire in France - 4x4, 7 seater, and long term hireCheapest car hire in France 58
http://www.carrentals.co.uk/car-hire/panama.html1 Cheap car hire in Panama - compare car hire prices Cheap car hire in Panama 58
http://www.carrentals.co.uk/car-hire/italy.html1 Cheap car hire in Italy - compare car hire prices Cheap car hire in Italy 58
http://www.carrentals.co.uk/car-hire/italy9.html1 Economy car hire in Italy - Find the latest rental dealsEconomy car hire in Italy 16
http://www.carrentals.co.uk/car-hire/naples-via-miguel-cerva-guide.html1 Cheap Car Hire Naples - via Miguel Cerva Italy Cheap Car Hire Naples 12
http://www.carrentals.co.uk/car-hire/italy2.html1 Cheapest car hire in Italy - 4x4, 7 seater, and long term hireCheapest car hire in Italy 10
http://www.carrentals.co.uk/car-hire/bari-downtown-guide.html1 Cheap Car Hire Bari - downtown Italy Cheap Car Hire Bari -
http://www.carrentals.co.uk/car-hire/bologna-via-cairoli-guide.html1 Cheap Car Hire Bologna - Via Cairoli Italy Cheap Car Hire Bologna -
http://www.carrentals.co.uk/car-hire/naples-via-piedigrotta-guide.html1 Cheap Car Hire Naples - via Piedigrotta Italy Cheap Car Hire Naples -
http://www.carrentals.co.uk/car-hire/brest-rue-kefanfurust-guide.html1 Cheap Car Hire Brest - Rue Kefanfurust France Cheap Car Hire Brest 10
http://www.carrentals.co.uk/car-hire/kosovo.html1 Economy car hire in Kosovo - Find the latest rental dealsEconomy car hire in Kosovo -
20
Distractions I’ve Seen
•Mess with their analytics
•Fake mobile site
•Create a fake dev site
•Send in head-hunters
•Cease and Desist
PANIC
23
It’s about knowing their weaknesses... start here.
•Social – are they proactive or
responsive?
•Linkbuilding – are they building links
on an ongoing basis?
•Email – are they doing it at all
•Do they have a mobile site? Is it any
good?
•Is the well designed and easy to
use?
25
Image Sources
http://geek-freemarketing.com/local-business-marketing/your-new-job-double-agent-why-you-should-spy-on-your-
competition#
http://www.totalapps.net/home/totalapp/public_html/wp-content/uploads/2011/09/apple_logo.jpg
http://www.google.co.uk/press/images.html
http://freshtutorial.com/use-google-and-bing-same-time-to-find-the-best-search/
http://www.zgeek.com/forum/gallery/showimage.php?i=35059&c=235
http://csahf.blogspot.com/2011/01/great-game.html
http://www.elitetrack.com/blogs/details/4062/
http://www.ipadshouse.com/man-spends-five-years-in-jail-for-robbing-ipads/
http://upload.wikimedia.org/wikipedia/en/f/f9/Death_star1.png